AdCreative.ai vs Pencil:Which is more popular by branded search?
In August 2026, AdCreative.ai had more branded searches than Pencil among AI ad creative tools worldwide. AdCreative.ai was estimated to have 24.6K branded searches compared to Pencil’s 6.6K, and held a 35.8% Share of Search versus Pencil’s 9.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AdCreative.ai or Pencil?
Compare the tools that generate advertising creative. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AdCreative.ai, Pencil. The figures are in the table below the chart.
View monthly share of search table
| Month | Smartly | AdCreative.ai | Pencil | Creatopy |
|---|---|---|---|---|
| Oct 2025 | 34.5% | 47.2% | 5.6% | 12.6% |
| Nov 2025 | 31.5% | 52.8% | 6.3% | 9.4% |
| Dec 2025 | 35.9% | 49.4% | 5.9% | 8.8% |
| Jan 2026 | 42.6% | 39% | 12.7% | 5.7% |
| Feb 2026 | 27.6% | 38% | 27.6% | 6.8% |
| Mar 2026 | 26.4% | 36.1% | 32.2% | 5.3% |
| Apr 2026 | 35.3% | 39.7% | 19.3% | 5.7% |
| May 2026 | 41% | 37.3% | 15% | 6.7% |
| Jun 2026 | 45.9% | 34.2% | 13.7% | 6.1% |
| Jul 2026 | 46.4% | 34.6% | 11.4% | 7.6% |
| Aug 2026 | 48.2% | 35.8% | 9.6% | 6.4% |
| Sep 2026 | — | — | — | — |
How has the AdCreative.ai and Pencil comparison changed over the last 12 months?
3 findings
- AdCreative.ai was ahead of Pencil in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AdCreative.ai’s estimated Share of Search among AI ad creative tools worldwide moved from 47.2% to 35.8%, and its estimated monthly branded searches moved from 55.4K to 24.6K.
- Across the 11 months ending August 2026, Pencil’s estimated Share of Search among AI ad creative tools worldwide moved from 5.6% to 9.6%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for AI ad creative tools worldwide in August 2026?
2 changes
In August 2026, AdCreative.ai gained estimated Share of Search among AI ad creative tools worldwide, from 34.6% to 35.8%.
In August 2026, Pencil lost estimated Share of Search among AI ad creative tools worldwide, from 11.4% to 9.6%.
How each brand is measured
Brandwave collects information about searches that people make online using AdCreative.ai’s and Pencil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AdCreative.ai
4 branded search terms
- adcreative ai
- adcreative.ai
- adcreative.ai price
- adcreative.ai reviews
Pencil
1 branded search term
- pencil ai
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.