Arcads vs Pencil:Which is searched more?
In September 2026, Arcads had more branded searches than Pencil among AI ad creative tools worldwide. Arcads had about 40,500 branded searches, while Pencil had 6,990. Arcads made up 29.8% of all AI ad creative tool searches we track, and Pencil accounted for 5.1%. These are worldwide searches for English-language branded terms.
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Is Arcads or Pencil more popular in search?
Compare the tools that generate advertising creative. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Arcads, Pencil. The figures are in the table below the chart.
View monthly share of searches table
| Month | Creatify | Arcads | AdCreative.ai | Pencil | Creatopy | Smartly |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 22.2% | 15.1% | 3.8% | 8.1% | 1.6% |
| Nov 2025 | 43.3% | 31.7% | 14.4% | 3.6% | 5.2% | 1.8% |
| Dec 2025 | 43.1% | 31.6% | 14.4% | 3.6% | 5.2% | 2.1% |
| Jan 2026 | 38.4% | 31.6% | 14.4% | 9.6% | 4.2% | 1.8% |
| Feb 2026 | 34.5% | 30.9% | 11.6% | 17% | 4.1% | 1.7% |
| Mar 2026 | 35.5% | 29.2% | 10.9% | 19.6% | 3.2% | 1.7% |
| Apr 2026 | 39% | 34.9% | 10.7% | 10.6% | 3.1% | 1.7% |
| May 2026 | 44.2% | 32.4% | 9.9% | 8.1% | 3.5% | 1.8% |
| Jun 2026 | 46% | 30.9% | 9.4% | 7.8% | 3.4% | 2.6% |
| Jul 2026 | 47.3% | 35.3% | 7.2% | 5% | 3.2% | 2% |
| Aug 2026 | 49% | 33% | 8.2% | 4.6% | 2.9% | 2.3% |
| Sep 2026 | 49.7% | 29.8% | 9.1% | 5.1% | 3.2% | 3% |
How has the Arcads and Pencil comparison changed over the last 12 months?
3 findings
- Arcads was ahead of Pencil in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arcads’ share of searches among AI ad creative tools worldwide moved from 22.2% to 29.8%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Pencil’s share of searches among AI ad creative tools worldwide moved from 3.8% to 5.1%, and its estimated monthly branded searches moved from 6.9K to 7K.
How did search popularity change for AI ad creative tools worldwide in September 2026?
2 changes
In September 2026, Pencil gained share of searches among AI ad creative tools worldwide, from 4.6% to 5.1%.
In September 2026, Arcads lost share of searches among AI ad creative tools worldwide, from 33% to 29.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Arcads’ and Pencil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among AI ad creative tools
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