AI ad creative tools:Which brands are most popular in search?
In August 2026, Smartly was the most searched among AI ad creative tools worldwide, with an estimated 33.1K branded searches and 48.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Smartly48.2%
AdCreative.ai35.8%
Pencil9.6%Creatopy6.4%
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Share of SearchLeaderboard
Compare the tools that generate advertising creative. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smartly, AdCreative.ai, Pencil, Creatopy. The figures are in the table below the chart.
View monthly share of search table
| Month | Smartly | AdCreative.ai | Pencil | Creatopy |
|---|---|---|---|---|
| Oct 2025 | 34.5% | 47.2% | 5.6% | 12.6% |
| Nov 2025 | 31.5% | 52.8% | 6.3% | 9.4% |
| Dec 2025 | 35.9% | 49.4% | 5.9% | 8.8% |
| Jan 2026 | 42.6% | 39% | 12.7% | 5.7% |
| Feb 2026 | 27.6% | 38% | 27.6% | 6.8% |
| Mar 2026 | 26.4% | 36.1% | 32.2% | 5.3% |
| Apr 2026 | 35.3% | 39.7% | 19.3% | 5.7% |
| May 2026 | 41% | 37.3% | 15% | 6.7% |
| Jun 2026 | 45.9% | 34.2% | 13.7% | 6.1% |
| Jul 2026 | 46.4% | 34.6% | 11.4% | 7.6% |
| Aug 2026 | 48.2% | 35.8% | 9.6% | 6.4% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.2% | 33.1K | 0% | +1.7 points | |
| 2, held 2nd | 35.8% | 24.6K | -0.28% | +1.2 points | |
| 3, held 3rd | 9.6% | 6.6K | -18.5% | -1.8 points | |
| 4, held 4th | 6.4% | 4.4K | -18.5% | -1.2 points |
1.
Smartly48.2%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +1.7 points.
35.8%
Held 2nd. 24.6K estimated branded searches, -0.28% vs prior month. Share +1.2 points.
3.
Pencil9.6%
Held 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.8 points.
4.
6.4%
Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.2 points.
Compare search popularity between leading brands
- Smartly vs AdCreative.ai: compare search popularity
- Smartly vs Pencil: compare search popularity
- AdCreative.ai vs Pencil: compare search popularity
- Compare any of these brands
Which brand is most popular in search among AI ad creative tools worldwide?
4 brands
In August 2026, Smartly was the most searched among AI ad creative tools worldwide, with an estimated 33.1K branded searches and 48.2% estimated Share of Search within this set. AdCreative.ai is in 2nd place, 12.4 percentage points behind at 35.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Smartly | 34.5% → 48.2% | 48.2%Aug 2026 | 26.4%Mar 2026 | 2nd → 1st |
| AdCreative.ai | 47.2% → 35.8% | 52.8%Nov 2025 | 34.2%Jun 2026 | 1st → 2nd |
| Pencil | 5.6% → 9.6% | 32.2%Mar 2026 | 5.6%Oct 2025 | 4th → 3rd |
| Creatopy | 12.6% → 6.4% | 12.6%Oct 2025 | 5.3%Mar 2026 | 3rd → 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Smartly’s estimated Share of Search among AI ad creative tools worldwide increased from 34.5% to 48.2%.
- Across the 11 months ending August 2026, AdCreative.ai’s estimated Share of Search among AI ad creative tools worldwide decreased from 47.2% to 35.8%.
- Across the 11 months ending August 2026, Pencil’s estimated Share of Search among AI ad creative tools worldwide increased from 5.6% to 9.6%.
- Across the 11 months ending August 2026, Creatopy’s estimated Share of Search among AI ad creative tools worldwide decreased from 12.6% to 6.4%.
- Across the 11 months ending August 2026, Smartly’s estimated Share of Search among AI ad creative tools worldwide peaked at 48.2% in August 2026 and was lowest at 26.4% in March 2026.
- Across the 11 months ending August 2026, AdCreative.ai’s estimated Share of Search among AI ad creative tools worldwide peaked at 52.8% in November 2025 and was lowest at 34.2% in June 2026.
- Across the 11 months ending August 2026, Pencil’s estimated Share of Search among AI ad creative tools worldwide peaked at 32.2% in March 2026 and was lowest at 5.6% in October 2025.
- Across the 11 months ending August 2026, Creatopy’s estimated Share of Search among AI ad creative tools worldwide peaked at 12.6% in October 2025 and was lowest at 5.3% in March 2026.
- Across the 11 months ending August 2026, Smartly rose from 2nd to 1st among AI ad creative tools worldwide.
- Across the 11 months ending August 2026, AdCreative.ai fell from 1st to 2nd among AI ad creative tools worldwide.
- Across the 11 months ending August 2026, Pencil rose from 4th to 3rd among AI ad creative tools worldwide.
- Across the 11 months ending August 2026, Creatopy fell from 3rd to 4th among AI ad creative tools worldwide.
How did search popularity change for AI ad creative tools worldwide in August 2026?
4 changes
In August 2026, Smartly gained estimated Share of Search among AI ad creative tools worldwide, from 46.4% to 48.2%.
In August 2026, AdCreative.ai gained estimated Share of Search among AI ad creative tools worldwide, from 34.6% to 35.8%.
In August 2026, Pencil lost estimated Share of Search among AI ad creative tools worldwide, from 11.4% to 9.6%.
In August 2026, Creatopy lost estimated Share of Search among AI ad creative tools worldwide, from 7.6% to 6.4%.
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