Brandwave

How popular isCanva in search?

In August 2026, there were an estimated 160M branded searches for Canva worldwide which is down 32% over the last 11 months. Canva holds 92.4% estimated Share of Search among online design tools worldwide and is ranked 1st of 10 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Canva92.4%
  2. Adobe Express2.8%
  3. Photopea2.1%
  4. Picsart1.4%
  5. Pixlr0.57%
  6. Fotor0.32%
  7. Kittl0.14%
  8. Microsoft Designer0.13%
  9. VistaCreate0.04%
  10. Visme0.03%
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Which online design tools compete with Canva?

Canva against online design tools worldwide, by month

Share of Search by month for Canva, Adobe Express, Photopea. The figures are in the table below the chart.

View monthly share of search table
MonthCanvaAdobe ExpressPhotopeaPicsartPixlrFotorKittlMicrosoft DesignerVistaCreateVisme
Oct 202593.9%1.9%1.7%0.88%0.68%0.34%0.17%0.2%0.06%0.08%
Nov 202593%2.4%1.7%1.1%0.98%0.35%0.17%0.16%0.06%0.09%
Dec 202592.9%1.9%2.1%1.4%0.88%0.47%0.17%0.15%0.07%0.08%
Jan 202694.3%1.5%1.7%1.1%0.67%0.29%0.17%0.13%0.05%0.05%
Feb 202693.2%2.7%1.7%1.1%0.61%0.29%0.14%0.12%0.04%0.06%
Mar 202692.2%3.5%1.7%1.2%0.64%0.31%0.14%0.12%0.05%0.07%
Apr 202693.4%1.9%1.7%1.8%0.57%0.27%0.14%0.12%0.05%0.05%
May 202692.9%2.5%1.7%1.7%0.58%0.23%0.12%0.19%0.03%0.04%
Jun 202691.1%3.6%2%1.8%0.61%0.33%0.14%0.29%0.04%0.04%
Jul 202688.4%5.5%2.4%2.1%0.77%0.49%0.16%0.16%0.05%0.04%
Aug 202692.4%2.8%2.1%1.4%0.57%0.32%0.14%0.13%0.04%0.03%
Sep 2026——————————

  1. 1.Canva

    92.4%

    Held 1st. 160M estimated branded searches, +19.8% vs prior month. Share +4.1 points.

  2. 2.Adobe Express

    2.8%

    Held 2nd. 4.9M estimated branded searches, -41.7% vs prior month. Share -2.7 points.

  3. 3.Photopea

    2.1%

    Held 3rd. 3.6M estimated branded searches, +0.08% vs prior month. Share -0.3 points.

  4. 4.Picsart

    1.4%

    Held 4th. 2.5M estimated branded searches, -19.7% vs prior month. Share -0.6 points.

  5. 5.Pixlr

    0.57%

    Held 5th. 993K estimated branded searches, -14.4% vs prior month. Share -0.2 points.

  6. 6.Fotor

    0.32%

    Held 6th. 561K estimated branded searches, -24.2% vs prior month. Share -0.2 points.

  7. 7.Kittl

    0.14%

    Held 7th. 241K estimated branded searches, -0.96% vs prior month. Share 0 points.

  8. 8.Microsoft Designer

    0.13%

    Held 8th. 224K estimated branded searches, -6.8% vs prior month. Share 0 points.

  9. 9.VistaCreate

    0.04%

    Held 9th. 64.3K estimated branded searches, -11.2% vs prior month. Share 0 points.

  10. 10.Visme

    0.03%

    Held 10th. 60.4K estimated branded searches, +14% vs prior month. Share 0 points.

Compare search popularity between Canva and its closest rivals

How has branded search demand for Canva changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Canva worldwide fell from 235M to 160M.
  • Across the 11 months ending August 2026, Canva’s estimated Share of Search among online design tools worldwide decreased from 93.9% to 92.4%.
  • Across the 11 months ending August 2026, Canva’s estimated Share of Search among online design tools worldwide peaked at 94.3% in January 2026 and was lowest at 88.4% in July 2026.

How did search popularity change for online design tools worldwide in August 2026?

  1. In August 2026, Canva gained estimated Share of Search among online design tools worldwide, from 88.4% to 92.4%.

  2. In August 2026, Adobe Express lost estimated Share of Search among online design tools worldwide, from 5.5% to 2.8%.

  3. In August 2026, Picsart lost estimated Share of Search among online design tools worldwide, from 2.1% to 1.4%.

  4. Estimated monthly branded searches for Visme worldwide fell 68.6% over 11 measured months, from 192K to 60.4K in August 2026.

  5. Estimated monthly branded searches for VistaCreate worldwide fell 55.1% over 11 measured months, from 143K to 64.3K in August 2026.

  6. Estimated monthly branded searches for Microsoft Designer worldwide fell 54.5% over 11 measured months, from 492K to 224K in August 2026.

Where does Canva compete?

Canva is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
AI image editing tools1st of 586.8%Show ranking
Graphic design software1st of 3188.8%Show ranking
Online design tools1st of 1092.4%Shown above
Presentation software1st of 594.4%Show ranking
Design template platforms1st of 596.8%Show ranking
Social media template platforms1st of 397%Show ranking
Storyboarding software1st of 599.6%Show ranking
Thumbnail design tools1st of 499.6%Show ranking
Video template platforms1st of 499.7%Show ranking
Design template marketplaces1st of 599.7%Show ranking

How is Canva measured?

Brandwave collects information about searches that people make online using Canva’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

313 branded search terms

  • ai canva
  • artificial intelligence canva
  • birthday invitation canva
  • birthday invitations canva
  • birthday invite canva
  • birthday invites canva
  • book cover design canva
  • brochure canva
  • brochure templates canva
  • business card canva
  • business card on canva
  • business card template canva
  • business card templates canva
  • business cards canva
  • business cards on canva
  • business cards templates canva
  • canva
  • canva 2
  • canva 2025
  • canva 2026
  • canva about me template
  • canva advertising templates
  • canva aesthetic template
  • canva ai
  • canva ai design
  • canva ai generator
  • canva ai image
  • canva ai image editor
  • canva ai image generator
  • canva ai photo editor
  • canva ai photo enhancer
  • canva ai tools
  • canva ai video
  • canva ai video generator
  • canva app
  • canva application
  • canva apps
  • canva artificial intelligence
  • canva ats friendly resume
  • canva background remover

1–40 of 313

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How the Brand Demand Index is measured

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