Brandwave

How popular isCanva in search?

In August 2026, there were an estimated 160M branded searches for Canva worldwide which is down 32% over the last 11 months. Canva holds 86.8% estimated Share of Search among AI image editing tools worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Canva86.8%
  2. remove.bg11.1%
  3. Picsart1.4%
  4. Photoroom0.55%
  5. Pixelcut0.23%
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Which AI image editing tools compete with Canva?

Canva against AI image editing tools worldwide, by month

Share of Search by month for Canva, remove.bg. The figures are in the table below the chart.

View monthly share of search table
MonthCanvaremove.bgPicsartPhotoroomPixelcut
Oct 202589%9.4%0.83%0.47%0.29%
Nov 202586.9%11.2%1%0.56%0.34%
Dec 202586.6%11.1%1.3%0.56%0.43%
Jan 202688.7%9.3%1%0.57%0.37%
Feb 202688.9%9.4%1%0.47%0.3%
Mar 202688.7%9.3%1.2%0.57%0.25%
Apr 202688.3%9.3%1.7%0.56%0.19%
May 202688.4%9.2%1.6%0.56%0.19%
Jun 202686.4%11%1.7%0.67%0.23%
Jul 202684.1%12.9%2%0.78%0.26%
Aug 202686.8%11.1%1.4%0.55%0.23%
Sep 2026—————

  1. 1.Canva

    86.8%

    Held 1st. 160M estimated branded searches, +19.8% vs prior month. Share +2.7 points.

  2. 2.remove.bg

    11.1%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -1.8 points.

  3. 3.Picsart

    1.4%

    Held 3rd. 2.5M estimated branded searches, -19.7% vs prior month. Share -0.6 points.

  4. 4.Photoroom

    0.55%

    Held 4th. 1M estimated branded searches, -17.8% vs prior month. Share -0.2 points.

  5. 5.Pixelcut

    0.23%

    Held 5th. 418K estimated branded searches, -0.03% vs prior month. Share 0 points.

Compare search popularity between Canva and its closest rivals

How has branded search demand for Canva changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Canva worldwide fell from 235M to 160M.
  • Across the 11 months ending August 2026, Canva’s estimated Share of Search among AI image editing tools worldwide decreased from 89% to 86.8%.
  • Across the 11 months ending August 2026, Canva’s estimated Share of Search among AI image editing tools worldwide peaked at 89% in October 2025 and was lowest at 84.1% in July 2026.

How did search popularity change for AI image editing tools worldwide in August 2026?

  1. In August 2026, Canva gained estimated Share of Search among AI image editing tools worldwide, from 84.1% to 86.8%.

  2. In August 2026, remove.bg lost estimated Share of Search among AI image editing tools worldwide, from 12.9% to 11.1%.

  3. In August 2026, Picsart lost estimated Share of Search among AI image editing tools worldwide, from 2% to 1.4%.

  4. Estimated monthly branded searches for Pixelcut worldwide fell 45.3% over 11 measured months, from 764K to 418K in August 2026.

  5. Estimated monthly branded searches for Photoroom worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

Where does Canva compete?

Canva is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
AI image editing tools1st of 586.8%Shown above
Graphic design software1st of 3188.8%Show ranking
Online design tools1st of 1092.4%Show ranking
Presentation software1st of 594.4%Show ranking
Design template platforms1st of 596.8%Show ranking
Social media template platforms1st of 397%Show ranking
Storyboarding software1st of 599.6%Show ranking
Thumbnail design tools1st of 499.6%Show ranking
Video template platforms1st of 499.7%Show ranking
Design template marketplaces1st of 599.7%Show ranking

How is Canva measured?

Brandwave collects information about searches that people make online using Canva’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

313 branded search terms

  • ai canva
  • artificial intelligence canva
  • birthday invitation canva
  • birthday invitations canva
  • birthday invite canva
  • birthday invites canva
  • book cover design canva
  • brochure canva
  • brochure templates canva
  • business card canva
  • business card on canva
  • business card template canva
  • business card templates canva
  • business cards canva
  • business cards on canva
  • business cards templates canva
  • canva
  • canva 2
  • canva 2025
  • canva 2026
  • canva about me template
  • canva advertising templates
  • canva aesthetic template
  • canva ai
  • canva ai design
  • canva ai generator
  • canva ai image
  • canva ai image editor
  • canva ai image generator
  • canva ai photo editor
  • canva ai photo enhancer
  • canva ai tools
  • canva ai video
  • canva ai video generator
  • canva app
  • canva application
  • canva apps
  • canva artificial intelligence
  • canva ats friendly resume
  • canva background remover

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How the Brand Demand Index is measured

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