Canva vs Giphy:Which is more popular?
In September 2026, Giphy had more branded searches than Canva among GIF makers worldwide. Giphy had about 27,100 branded searches, while Canva had 8,100. Giphy made up 5.5% of all GIF maker searches we track, and Canva accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about GIF makers, Canva appeared in four of the five answers and Giphy in two. Canva was mentioned before Giphy in four out of five answers.
Who do people search for more?
Giphy, about 3 searches for every 1 for Canva
Who does AI mention more?
Canva, mentioned in 4 of 5 answers, Giphy in 2
Who does AI recommend more?
Canva, named ahead of Giphy in 4 of 5 answers
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Top GIF makers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Canva was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Giphy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Canva was listed before Giphy in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about GIF makers
5 answers
Asked ChatGPT
“What's the best free GIF maker?”
Asked ChatGPT
“How do I turn a video into a GIF online?”
Asked ChatGPT
“Which app makes the best GIFs?”
Searched Google, AI Overview
“gif maker”
Searched Google, AI Overview
“video to gif”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Canva or Giphy more popular in search?
This chart shows how often people search Google for Canva and Giphy by name. Each line represents a brand's share of searches for all six GIF makers we track, month by month, from English-language searches worldwide.
Share of searches by month for Giphy, Canva. The figures are in the table below the chart.
View monthly share of searches table
| Month | Giphy | Canva |
|---|---|---|
| Nov 2025 | 5.2% | 3.4% |
| Dec 2025 | 5.4% | 18% |
| Jan 2026 | 9.4% | 3.4% |
| Feb 2026 | 11.3% | 3.4% |
| Mar 2026 | 29% | 3.9% |
| Apr 2026 | 18.9% | 2.5% |
| May 2026 | 20.4% | 2.7% |
| Jun 2026 | 9.7% | 2.9% |
| Jul 2026 | 14.2% | 1.9% |
| Aug 2026 | 25.9% | 1.3% |
| Sep 2026 | 5.5% | 1.7% |
| Oct 2026 | — | — |
Canva sells other things too, so only its searches that name this product count here, like “canva gif maker”.
How has branded search for Canva and Giphy changed worldwide over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending September 2026: Canva took it in December 2025, Giphy took it in January 2026.
- Across the 11 months ending September 2026, Canva’s share of searches among GIF makers worldwide moved from 3.4% to 1.7%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
- Across the 11 months ending September 2026, Giphy’s share of searches among GIF makers worldwide moved from 5.2% to 5.5%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for GIF makers worldwide in September 2026?
2 changes
In September 2026, Giphy lost share of searches among GIF makers worldwide, from 25.9% to 5.5%.
In September 2026, Canva rose from 4th to 3rd among GIF makers worldwide.
How are Canva’s and Giphy’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Canva’s and Giphy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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