GIF makers:Which are most popular?
In September 2026, Ezgif was the most searched GIF maker worldwide, accounting for 91.9% of all searches among the six makers we track. When we checked with ChatGPT and Google AI Overviews, Ezgif showed up in every answer. Ezgif was recommended most often, coming first in four out of five responses.
EzgifShare of searches 91.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
GiphyShare of searches 5.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
CanvaShare of searches 1.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
ImgflipShare of searches 0.59%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Adobe ExpressShare of searches 0.27%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top GIF makers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Ezgif appeared every time. Ezgif was recommended most often, coming first in four out of five answers. Adobe Express was second, and Canva and Imgflip tied for third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ezgif5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Canva4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Imgflip3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adobe Express3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Giphy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kapwing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about GIF makers
5 answers
Asked ChatGPT
“What's the best free GIF maker?”
Asked ChatGPT
“How do I turn a video into a GIF online?”
Asked ChatGPT
“Which app makes the best GIFs?”
Searched Google, AI Overview
“gif maker”
Searched Google, AI Overview
“video to gif”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Which GIF makers do people search for most?
This chart shows how often people search Google for each GIF maker by name. Each line represents a brand's share of searches for all six GIF makers we track, month by month, from English-language searches worldwide.
Share of searches by month for Ezgif, Giphy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ezgif | Giphy | Canva | Imgflip | Adobe Express | Kapwing |
|---|---|---|---|---|---|---|
| Nov 2025 | 85.6% | 5.2% | 3.4% | 0.23% | 5.2% | 0.44% |
| Dec 2025 | 73.7% | 5.4% | 18% | 0.16% | 2.4% | 0.21% |
| Jan 2026 | 85.5% | 9.4% | 3.4% | 0.19% | 1.3% | 0.17% |
| Feb 2026 | 83.8% | 11.3% | 3.4% | 0.23% | 1.2% | 0.13% |
| Mar 2026 | 65% | 29% | 3.9% | 0.19% | 1.7% | 0.13% |
| Apr 2026 | 77.3% | 18.9% | 2.5% | 0.17% | 0.93% | 0.15% |
| May 2026 | 68% | 20.4% | 2.7% | 7.5% | 1.2% | 0.13% |
| Jun 2026 | 71.9% | 9.7% | 2.9% | 14.5% | 1.1% | 0.09% |
| Jul 2026 | 58.1% | 14.2% | 1.9% | 21.3% | 4.3% | 0.13% |
| Aug 2026 | 70.5% | 25.9% | 1.3% | 1.6% | 0.69% | 0.11% |
| Sep 2026 | 91.9% | 5.5% | 1.7% | 0.59% | 0.27% | 0.05% |
| Oct 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.9% | 450K | 0% | +21.4 points | |
| 2, held 2nd | 5.5% | 27.1K | -83.6% | -20.3 points | |
| 3, moved from 4th to 3rd | 1.7% | 8.1K | 0% | +0.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 0.59% | 2.9K | -70.7% | -1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.27% | 1.3K | -70.5% | -0.4 points | |
| 6, held 6th | 0.05% | 260 | -63.9% | -0.1 points |
1.
Ezgif91.9%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +21.4 points.
2.
Giphy5.5%
Held 2nd. 27.1K estimated branded searches, -83.6% vs prior month. Share -20.3 points.
3.
Canva1.7%
Moved from 4th to 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.
Imgflip0.59%
Moved from 3rd to 4th. 2.9K estimated branded searches, -70.7% vs prior month. Share -1 points.
0.27%
Held 5th. 1.3K estimated branded searches, -70.5% vs prior month. Share -0.4 points.
6.
Kapwing0.05%
Held 6th. 260 estimated branded searches, -63.9% vs prior month. Share -0.1 points.
Canva, Adobe Express and Kapwing sell other things too, so only their searches that name this product count here, like “canva gif maker”.
Which brand is most popular in search among GIF makers worldwide?
6 brands
In September 2026, Ezgif was the most searched among GIF makers worldwide, with an estimated 450K branded searches, 91.9% of all searches for the six we track. Giphy is in 2nd place, 86.4 percentage points behind at 5.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Ezgif | 85.6% → 91.9% | 91.9%Sep 2026 | 58.1%Jul 2026 | 1st |
| Giphy | 5.2% → 5.5% | 29%Mar 2026 | 5.2%Nov 2025 | 3rd → 2nd |
| Canva | 3.4% → 1.7% | 18%Dec 2025 | 1.3%Aug 2026 | 4th → 3rd |
| Imgflip | 0.23% → 0.59% | 21.3%Jul 2026 | 0.16%Dec 2025 | 6th → 4th |
| Adobe Express | 5.2% → 0.27% | 5.2%Nov 2025 | 0.27%Sep 2026 | 2nd → 5th |
| Kapwing | 0.44% → 0.05% | 0.44%Nov 2025 | 0.05%Sep 2026 | 5th → 6th |
Each finding as a sentence
- Across the 11 months ending September 2026, Ezgif’s share of searches among GIF makers worldwide increased from 85.6% to 91.9%.
- Across the 11 months ending September 2026, Canva’s share of searches among GIF makers worldwide decreased from 3.4% to 1.7%.
- Across the 11 months ending September 2026, Adobe Express’ share of searches among GIF makers worldwide decreased from 5.2% to 0.27%.
- Across the 11 months ending September 2026, Ezgif’s share of searches among GIF makers worldwide peaked at 91.9% in September 2026 and was lowest at 58.1% in July 2026.
- Across the 11 months ending September 2026, Giphy’s share of searches among GIF makers worldwide peaked at 29% in March 2026 and was lowest at 5.2% in November 2025.
- Across the 11 months ending September 2026, Canva’s share of searches among GIF makers worldwide peaked at 18% in December 2025 and was lowest at 1.3% in August 2026.
- Across the 11 months ending September 2026, Imgflip’s share of searches among GIF makers worldwide peaked at 21.3% in July 2026 and was lowest at 0.16% in December 2025.
- Across the 11 months ending September 2026, Giphy rose from 3rd to 2nd among GIF makers worldwide.
- Across the 11 months ending September 2026, Canva rose from 4th to 3rd among GIF makers worldwide.
- Across the 11 months ending September 2026, Imgflip rose from 6th to 4th among GIF makers worldwide.
- Across the 11 months ending September 2026, Adobe Express fell from 2nd to 5th among GIF makers worldwide.
- Across the 11 months ending September 2026, Kapwing fell from 5th to 6th among GIF makers worldwide.
How did search popularity change for GIF makers worldwide in September 2026?
6 changes
In September 2026, Ezgif gained share of searches among GIF makers worldwide, from 70.5% to 91.9%.
In September 2026, Giphy lost share of searches among GIF makers worldwide, from 25.9% to 5.5%.
In September 2026, Imgflip lost share of searches among GIF makers worldwide, from 1.6% to 0.59%.
In September 2026, Canva rose from 4th to 3rd among GIF makers worldwide.
Estimated monthly branded searches for Adobe Express worldwide fell 94.1% over 11 measured months, from 22.2K to 1.3K in September 2026.
Estimated monthly branded searches for Kapwing worldwide fell 86.3% over 11 measured months, from 1.9K to 260 in September 2026.
How are branded searches counted for GIF makers?
6 search terms
Each brand's share of searches among GIF makers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
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