How popular isKapwing?
In September 2026, people searched for Kapwing by name about 171,000 times worldwide, a 70.1% decrease from 11 months earlier. These searches made up 0.05% of all global GIF maker searches, placing Kapwing sixth out of six makers. When we asked both ChatGPT and Google AI Overviews about GIF makers, Kapwing appeared in one of the five answers and was the sixth most recommended of the six.
Kapwing is the sixth most searched of 6 competitors and the sixth most recommended in the AI answers we collected.
EzgifShare of searches 91.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
GiphyShare of searches 5.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
CanvaShare of searches 1.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
ImgflipShare of searches 0.59%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
KapwingShare of searches 0.05%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top GIF makers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kapwing was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kapwing is the sixth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ezgif5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Canva4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Imgflip3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adobe Express3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Giphy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kapwing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about GIF makers
5 answers
Asked ChatGPT
“What's the best free GIF maker?”
Asked ChatGPT
“How do I turn a video into a GIF online?”
Asked ChatGPT
“Which app makes the best GIFs?”
Searched Google, AI Overview
“gif maker”
Searched Google, AI Overview
“video to gif”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
How often do people search for Kapwing compared with other GIF makers worldwide?
Share of searches by month for Ezgif, Giphy, Kapwing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ezgif | Giphy | Canva | Imgflip | Adobe Express | Kapwing |
|---|---|---|---|---|---|---|
| Nov 2025 | 85.6% | 5.2% | 3.4% | 0.23% | 5.2% | 0.44% |
| Dec 2025 | 73.7% | 5.4% | 18% | 0.16% | 2.4% | 0.21% |
| Jan 2026 | 85.5% | 9.4% | 3.4% | 0.19% | 1.3% | 0.17% |
| Feb 2026 | 83.8% | 11.3% | 3.4% | 0.23% | 1.2% | 0.13% |
| Mar 2026 | 65% | 29% | 3.9% | 0.19% | 1.7% | 0.13% |
| Apr 2026 | 77.3% | 18.9% | 2.5% | 0.17% | 0.93% | 0.15% |
| May 2026 | 68% | 20.4% | 2.7% | 7.5% | 1.2% | 0.13% |
| Jun 2026 | 71.9% | 9.7% | 2.9% | 14.5% | 1.1% | 0.09% |
| Jul 2026 | 58.1% | 14.2% | 1.9% | 21.3% | 4.3% | 0.13% |
| Aug 2026 | 70.5% | 25.9% | 1.3% | 1.6% | 0.69% | 0.11% |
| Sep 2026 | 91.9% | 5.5% | 1.7% | 0.59% | 0.27% | 0.05% |
| Oct 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.9% | 450K | 0% | +21.4 points | |
| 2, held 2nd | 5.5% | 27.1K | -83.6% | -20.3 points | |
| 3, moved from 4th to 3rd | 1.7% | 8.1K | 0% | +0.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 0.59% | 2.9K | -70.7% | -1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.27% | 1.3K | -70.5% | -0.4 points | |
| 6, held 6th | 0.05% | 260 | -63.9% | -0.1 points |
1.
Ezgif91.9%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +21.4 points.
2.
Giphy5.5%
Held 2nd. 27.1K estimated branded searches, -83.6% vs prior month. Share -20.3 points.
3.
Canva1.7%
Moved from 4th to 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.
Imgflip0.59%
Moved from 3rd to 4th. 2.9K estimated branded searches, -70.7% vs prior month. Share -1 points.
0.27%
Held 5th. 1.3K estimated branded searches, -70.5% vs prior month. Share -0.4 points.
6.
Kapwing0.05%
Held 6th. 260 estimated branded searches, -63.9% vs prior month. Share -0.1 points.
Kapwing, Canva and Adobe Express sell other things too, so only their searches that name this product count here, like “kapwing gif maker”.
Compare popularity between Kapwing and its closest rivals
Every comparison with Kapwing
11 comparisons
How has branded search demand for Kapwing changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending September 2026, estimated monthly branded searches for Kapwing worldwide fell from 570K to 171K.
- Across the 11 months ending September 2026, Kapwing fell from 5th to 6th among GIF makers worldwide.
How did search popularity change for GIF makers worldwide in September 2026?
6 changes
In September 2026, Ezgif gained share of searches among GIF makers worldwide, from 70.5% to 91.9%.
In September 2026, Giphy lost share of searches among GIF makers worldwide, from 25.9% to 5.5%.
In September 2026, Imgflip lost share of searches among GIF makers worldwide, from 1.6% to 0.59%.
In September 2026, Canva rose from 4th to 3rd among GIF makers worldwide.
Estimated monthly branded searches for Adobe Express worldwide fell 94.1% over 11 measured months, from 22.2K to 1.3K in September 2026.
Estimated monthly branded searches for Kapwing worldwide fell 86.3% over 11 measured months, from 1.9K to 260 in September 2026.
How are Kapwing’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kapwing’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kapwing
- kapwing gif maker
- kapwing video editor
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Where does Kapwing compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Online video editing platforms | 6th of 7 | 0.72% | Show ranking |
| Clip editing tools | 5th of 5 | 0.76% | Show ranking |
| GIF makers | 6th of 6 | 0.05% | Shown above |
Is Kapwing your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.