How popular isKapwing in search?
In August 2026, there were an estimated 211K branded searches for Kapwing worldwide which is down 54.6% over the last 11 months. Kapwing holds 1.1% estimated Share of Search among clip editing tools worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which clip editing tools compete with Kapwing?
Share of Search by month for CapCut, Opus Clip, VEED, Kapwing. The figures are in the table below the chart.
View monthly share of search table
| Month | CapCut | Opus Clip | VEED | Descript | Kapwing |
|---|---|---|---|---|---|
| Oct 2025 | 88.6% | 3.5% | 3.5% | 2% | 2.4% |
| Nov 2025 | 88.1% | 3.5% | 3.4% | 2% | 2.9% |
| Dec 2025 | 90.8% | 3% | 2.7% | 1.5% | 2.1% |
| Jan 2026 | 90.2% | 3.6% | 2.5% | 1.7% | 2% |
| Feb 2026 | 89.6% | 3.6% | 2.8% | 2.1% | 2% |
| Mar 2026 | 91% | 2.9% | 2.7% | 1.7% | 1.7% |
| Apr 2026 | 89.2% | 3.5% | 3.2% | 2% | 2% |
| May 2026 | 92.2% | 3% | 2.2% | 1.4% | 1.2% |
| Jun 2026 | 91% | 3.6% | 2.4% | 1.8% | 1.2% |
| Jul 2026 | 90.2% | 4.4% | 2.4% | 1.9% | 1.1% |
| Aug 2026 | 91.1% | 3.6% | 2.4% | 1.9% | 1.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.1% | 17.1M | +0.59% | +0.9 points | |
| 2, held 2nd | 3.6% | 673K | -18.2% | -0.8 points | |
| 3, held 3rd | 2.4% | 451K | -0.75% | 0 points | |
| 4, held 4th | 1.9% | 350K | -4.5% | -0.1 points | |
| 5, held 5th | 1.1% | 211K | -2.3% | 0 points |
1.
CapCut
91.1%
Held 1st. 17.1M estimated branded searches, +0.59% vs prior month. Share +0.9 points.
3.6%
Held 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
3.
VEED
2.4%
Held 3rd. 451K estimated branded searches, -0.75% vs prior month. Share 0 points.
4.
Descript1.9%
Held 4th. 350K estimated branded searches, -4.5% vs prior month. Share -0.1 points.
5.
Kapwing1.1%
Held 5th. 211K estimated branded searches, -2.3% vs prior month. Share 0 points.
Compare search popularity between Kapwing and its closest rivals
How has branded search demand for Kapwing changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kapwing worldwide fell from 465K to 211K.
- Across the 11 months ending August 2026, Kapwing’s estimated Share of Search among clip editing tools worldwide decreased from 2.4% to 1.1%.
- Across the 11 months ending August 2026, Kapwing’s estimated Share of Search among clip editing tools worldwide peaked at 2.9% in November 2025 and was lowest at 1.1% in August 2026.
- Across the 11 months ending August 2026, Kapwing fell from 4th to 5th among clip editing tools worldwide.
How did search popularity change for clip editing tools worldwide in August 2026?
4 changes
In August 2026, CapCut gained estimated Share of Search among clip editing tools worldwide, from 90.2% to 91.1%.
In August 2026, Opus Clip lost estimated Share of Search among clip editing tools worldwide, from 4.4% to 3.6%.
Estimated monthly branded searches for Kapwing worldwide fell 54.6% over 11 measured months, from 465K to 211K in August 2026.
Estimated monthly branded searches for VEED worldwide fell 31.8% over 11 measured months, from 661K to 451K in August 2026.
Where does Kapwing compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Online video editing platforms | 5th of 5 | 1.1% | Show ranking |
| Clip editing tools | 5th of 5 | 1.1% | Shown above |
How is Kapwing measured?
Brandwave collects information about searches that people make online using Kapwing’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- kapwing
- kapwing video editor
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