Adobe Express vs Kapwing:Which is more popular?
In September 2026, Adobe Express had more branded searches than Kapwing among GIF makers worldwide. Adobe Express had about 1,300 branded searches, while Kapwing had 260. Adobe Express made up 0.27% of all GIF maker searches we track, and Kapwing accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about GIF makers, Adobe Express appeared in three of the five answers and Kapwing in one. Adobe Express was mentioned before Kapwing in three out of four answers that named either.
Who do people search for more?
Adobe Express, about 5 searches for every 1 for Kapwing
Who does AI mention more?
Adobe Express, mentioned in 3 of 5 answers, Kapwing in 1
Who does AI recommend more?
Adobe Express, named ahead of Kapwing in 3 of 4 answers
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Top GIF makers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adobe Express was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Kapwing was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Express was listed before Kapwing in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Adobe Express1st
Kapwing2nd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adobe Express3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kapwing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about GIF makers
5 answers
Asked ChatGPT
“What's the best free GIF maker?”
Asked ChatGPT
“How do I turn a video into a GIF online?”
Asked ChatGPT
“Which app makes the best GIFs?”
Searched Google, AI Overview
“gif maker”
Searched Google, AI Overview
“video to gif”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Adobe Express or Kapwing more popular in search?
This chart shows how often people search Google for Adobe Express and Kapwing by name. Each line represents a brand's share of searches for all six GIF makers we track, month by month, from English-language searches worldwide.
Share of searches by month for Adobe Express, Kapwing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Adobe Express | Kapwing |
|---|---|---|
| Nov 2025 | 5.2% | 0.44% |
| Dec 2025 | 2.4% | 0.21% |
| Jan 2026 | 1.3% | 0.17% |
| Feb 2026 | 1.2% | 0.13% |
| Mar 2026 | 1.7% | 0.13% |
| Apr 2026 | 0.93% | 0.15% |
| May 2026 | 1.2% | 0.13% |
| Jun 2026 | 1.1% | 0.09% |
| Jul 2026 | 4.3% | 0.13% |
| Aug 2026 | 0.69% | 0.11% |
| Sep 2026 | 0.27% | 0.05% |
| Oct 2026 | — | — |
Adobe Express and Kapwing sell other things too, so only their searches that name this product count here, like “adobe express gif maker”.
How has branded search for Adobe Express and Kapwing changed worldwide over the last 12 months?
3 findings
- Adobe Express was ahead of Kapwing in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Adobe Express’ share of searches among GIF makers worldwide moved from 5.2% to 0.27%, and its estimated monthly branded searches moved from 22.2K to 1.3K.
- Across the 11 months ending September 2026, Kapwing’s share of searches among GIF makers worldwide moved from 0.44% to 0.05%, and its estimated monthly branded searches moved from 1.9K to 260.
How did search popularity change for GIF makers worldwide in September 2026?
2 changes
Estimated monthly branded searches for Adobe Express worldwide fell 94.1% over 11 measured months, from 22.2K to 1.3K in September 2026.
Estimated monthly branded searches for Kapwing worldwide fell 86.3% over 11 measured months, from 1.9K to 260 in September 2026.
How are Adobe Express’ and Kapwing’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Adobe Express’ and Kapwing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Express
1 branded search term
- adobe express gif maker
Kapwing
1 branded search term
- kapwing gif maker
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