Canva vs Imgflip:Which is more popular?
In September 2026, Canva had more branded searches than Imgflip among GIF makers worldwide. Canva had about 8,100 branded searches, while Imgflip had 2,900. Canva made up 1.7% of all GIF maker searches we track, and Imgflip accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about GIF makers, Canva appeared in four of the five answers and Imgflip in three. Canva was mentioned before Imgflip in three out of five answers.
Who do people search for more?
Canva, about 3 searches for every 1 for Imgflip
Who does AI mention more?
Canva, mentioned in 4 of 5 answers, Imgflip in 3
Who does AI recommend more?
Canva, named ahead of Imgflip in 3 of 5 answers
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Top GIF makers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Canva was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Imgflip was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Canva was listed before Imgflip in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about GIF makers
5 answers
Asked ChatGPT
“What's the best free GIF maker?”
Asked ChatGPT
“How do I turn a video into a GIF online?”
Asked ChatGPT
“Which app makes the best GIFs?”
Searched Google, AI Overview
“gif maker”
Searched Google, AI Overview
“video to gif”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Canva or Imgflip more popular in search?
This chart shows how often people search Google for Canva and Imgflip by name. Each line represents a brand's share of searches for all six GIF makers we track, month by month, from English-language searches worldwide.
Share of searches by month for Canva, Imgflip. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canva | Imgflip |
|---|---|---|
| Nov 2025 | 3.4% | 0.23% |
| Dec 2025 | 18% | 0.16% |
| Jan 2026 | 3.4% | 0.19% |
| Feb 2026 | 3.4% | 0.23% |
| Mar 2026 | 3.9% | 0.19% |
| Apr 2026 | 2.5% | 0.17% |
| May 2026 | 2.7% | 7.5% |
| Jun 2026 | 2.9% | 14.5% |
| Jul 2026 | 1.9% | 21.3% |
| Aug 2026 | 1.3% | 1.6% |
| Sep 2026 | 1.7% | 0.59% |
| Oct 2026 | — | — |
Canva sells other things too, so only its searches that name this product count here, like “canva gif maker”.
How has branded search for Canva and Imgflip changed worldwide over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending September 2026: Imgflip took it in May 2026, Canva took it in September 2026.
- Across the 11 months ending September 2026, Canva’s share of searches among GIF makers worldwide moved from 3.4% to 1.7%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
- Across the 11 months ending September 2026, Imgflip’s share of searches among GIF makers worldwide moved from 0.23% to 0.59%, and its estimated monthly branded searches moved from 1K to 2.9K.
How did search popularity change for GIF makers worldwide in September 2026?
2 changes
In September 2026, Imgflip lost share of searches among GIF makers worldwide, from 1.6% to 0.59%.
In September 2026, Canva rose from 4th to 3rd among GIF makers worldwide.
How are Canva’s and Imgflip’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Canva’s and Imgflip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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