Canva vs Looka:Which is more popular?
In September 2026, Looka had more branded searches than Canva among AI logo design tools worldwide. Looka had about 74,000 branded searches, while Canva had 49,500. Looka made up 15.5% of all AI logo design tool searches we track, and Canva accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about AI logo design tools, Canva appeared in all five answers and Looka in four. Looka was mentioned before Canva in three out of five answers.
Who do people search for more?
Looka, about 49% more searches than Canva
Who does AI mention more?
Canva, mentioned in every answer we collected
Who does AI recommend more?
Looka, named ahead of Canva in 3 of 5 answers
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Top AI logo design tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Canva appeared in all five answers. Looka was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Looka was listed before Canva in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about AI logo design tools
5 answers
Asked ChatGPT
“Which AI logo design tool should I use?”
Asked ChatGPT
“What are the best AI logo design tools?”
Asked ChatGPT
“What's the best AI logo design tool for a logo?”
Searched Google, AI Overview
“logo maker ai”
Searched Google, AI Overview
“logo design app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Canva or Looka more popular in search?
This chart shows how often people search Google for Canva and Looka by name. Each line represents a brand's share of searches for all ten AI logo design tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Looka, Canva. The figures are in the table below the chart.
View monthly share of searches table
| Month | Looka | Canva |
|---|---|---|
| Nov 2025 | 14.3% | 17.5% |
| Dec 2025 | 16.6% | 13.5% |
| Jan 2026 | 18.1% | 12.1% |
| Feb 2026 | 17.1% | 13.9% |
| Mar 2026 | 17.2% | 25.6% |
| Apr 2026 | 15.9% | 23.7% |
| May 2026 | 10.7% | 35.8% |
| Jun 2026 | 9.3% | 46.5% |
| Jul 2026 | 10.3% | 42.1% |
| Aug 2026 | 11.9% | 32.3% |
| Sep 2026 | 15.5% | 10.4% |
| Oct 2026 | — | — |
Canva sells other things too, so only its searches that name this product count here, like “canva logo maker”.
How has branded search for Canva and Looka changed worldwide over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending September 2026: Looka took it in December 2025, Canva took it in March 2026, Looka took it in September 2026.
- Across the 11 months ending September 2026, Canva’s share of searches among AI logo design tools worldwide moved from 17.5% to 10.4%, and its estimated monthly branded searches moved from 201K to 49.5K.
- Across the 11 months ending September 2026, Looka’s share of searches among AI logo design tools worldwide moved from 14.3% to 15.5%, and its estimated monthly branded searches moved from 165K to 74K.
How did search popularity change for AI logo design tools worldwide in September 2026?
5 changes
In September 2026, Recraft overtook Canva to become the leader among AI logo design tools worldwide, with 42% of the searches.
In September 2026, Looka overtook Canva to rank 2nd among AI logo design tools worldwide, with 15.5% of the searches.
In September 2026, LogoAI overtook Canva to rank 3rd among AI logo design tools worldwide, with 12.7% of the searches.
In September 2026, Tailor Brands overtook Canva to rank 4th among AI logo design tools worldwide, with 10.6% of the searches.
In September 2026, Canva lost share of searches among AI logo design tools worldwide, from 32.3% to 10.4%.
How are Canva’s and Looka’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Canva’s and Looka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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