Adobe Firefly vs Canva:Which is more popular?

Name: Adobe Firefly vs Canva: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Canva had more branded searches than Adobe Firefly among AI image editing tools worldwide. Canva had about 188.2 million branded searches, while Adobe Firefly had 1 million. Canva made up 89.6% of all AI image editing tool searches we track, and Adobe Firefly accounted for 0.48%. When we asked ChatGPT and Google AI Overviews about AI image editing tools, Canva appeared in all five answers and Adobe Firefly in two. Canva was mentioned before Adobe Firefly in three out of four answers.

Among AI image editing tools worldwide in September 2026

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Top AI image editing tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Canva appeared in all five answers. Adobe Firefly was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Canva was listed before Adobe Firefly in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Canva	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Adobe Photoshop	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Luminar Neo	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Adobe Firefly	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Picsart	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Photoroom	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
remove.bg	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Pixelcut	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Canva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adobe Photoshop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Luminar Neo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adobe Firefly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Picsart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Photoroom1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
remove.bg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pixelcut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI image editing tools

5 answers

Asked ChatGPT
“Which AI image editing tool should I use?”
Asked ChatGPT
“What are the best AI image editing tools?”
Asked ChatGPT
“What's the best AI image editing tool for quick photo edits?”
Searched Google, AI Overview
“ai image editor”
Searched Google, AI Overview
“photo editing app”
1. 1Adobe Photoshop
2. 2Canva
3. 3Picsart

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Adobe Firefly or Canva more popular in search?

This chart shows how often people search Google for Adobe Firefly and Canva by name. Each line represents a brand's share of searches for all eight AI image editing tools we track, month by month, from English-language searches worldwide.

Adobe Firefly and Canva among AI image editing tools worldwide, by month

Month	Canva	remove.bg	Picsart	Adobe Firefly	Photoroom	Adobe Photoshop	Pixelcut	Luminar Neo
Oct 2025	88%	9.7%	0.81%	0.38%	0.47%	0.32%	0.26%	0.04%
Nov 2025	85.7%	11.5%	0.99%	0.46%	0.56%	0.37%	0.31%	0.06%
Dec 2025	85.4%	11.5%	1.2%	0.46%	0.55%	0.46%	0.37%	0.06%
Jan 2026	87.7%	9.7%	1%	0.38%	0.57%	0.31%	0.31%	0.05%
Feb 2026	87.9%	9.7%	0.96%	0.38%	0.47%	0.31%	0.26%	0.04%
Mar 2026	87.7%	9.7%	1%	0.46%	0.57%	0.31%	0.21%	0.04%
Apr 2026	87.7%	9.6%	1.2%	0.46%	0.57%	0.31%	0.17%	0.05%
May 2026	87.7%	9.6%	1.1%	0.57%	0.57%	0.25%	0.17%	0.04%
Jun 2026	85.5%	11.4%	1.3%	0.55%	0.67%	0.3%	0.2%	0.04%
Jul 2026	83.1%	13.4%	1.5%	0.65%	0.79%	0.36%	0.24%	0.05%
Aug 2026	85.6%	11.4%	1.2%	0.55%	0.55%	0.3%	0.25%	0.03%
Sep 2026	89.6%	8%	0.86%	0.48%	0.48%	0.32%	0.18%	0.02%

How has the Adobe Firefly and Canva comparison changed over the last 12 months?

3 findings

Canva was ahead of Adobe Firefly in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI image editing tools worldwide moved from 0.38% to 0.48%, and its estimated monthly branded searches held steady at 1M.
Across the 12 months ending September 2026, Canva’s share of searches among AI image editing tools worldwide moved from 88% to 89.6%, and its estimated monthly branded searches moved from 229M to 188M.

How did search popularity change for AI image editing tools worldwide in September 2026?

1 change

In September 2026, Canva gained share of searches among AI image editing tools worldwide, from 85.6% to 89.6%.

How are branded searches counted?

62 search terms

Brandwave collects information about searches that people make online using Adobe Firefly’s and Canva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.