Brandwave

How popular isAdobe Illustrator in search?

In August 2026, there were an estimated 848K branded searches for Adobe Illustrator worldwide which is down 6% over the last 11 months. Adobe Illustrator holds 30.2% estimated Share of Search among vector graphics software worldwide and is ranked 1st of 10 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adobe Illustrator30.2%
  2. CorelDRAW27.7%
  3. Inkscape22.3%
  4. Affinity10.3%
  5. Kittl8.6%
  6. Linearity Curve0.4%
  7. Boxy SVG0.31%
  8. Amadine0.09%
  9. Xara0.06%
  10. Vectr0.06%
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Which vector graphics software compete with Adobe Illustrator?

Adobe Illustrator against vector graphics software worldwide, by month

Share of Search by month for Adobe Illustrator, CorelDRAW, Inkscape, Affinity, Kittl. The figures are in the table below the chart.

View monthly share of search table
MonthAdobe IllustratorCorelDRAWInkscapeAffinityKittlLinearity CurveBoxy SVGAmadineXaraVectr
Oct 202524.5%25.4%20%17.4%11.6%0.52%0.35%0.11%0.09%0.04%
Nov 202520%20.8%17.2%33%8.2%0.35%0.3%0.07%0.06%0.04%
Dec 202525.1%26.3%20.8%16.9%9.9%0.48%0.3%0.1%0.08%0.05%
Jan 202623.5%27.7%22.7%14.3%10.7%0.53%0.27%0.09%0.07%0.05%
Feb 202626.1%25.9%24.8%12.2%9.7%0.52%0.43%0.1%0.08%0.07%
Mar 202626.4%26.2%24.5%12%9.7%0.51%0.47%0.1%0.08%0.08%
Apr 202628.3%25.9%24.1%10.9%9.6%0.47%0.43%0.1%0.07%0.06%
May 202627.9%26.6%25.5%10.1%8.7%0.49%0.44%0.11%0.06%0.07%
Jun 202629%28%22%11.3%8.6%0.51%0.4%0.09%0.06%0.08%
Jul 202631.5%27.7%21.4%10.1%8.3%0.46%0.31%0.09%0.05%0.07%
Aug 202630.2%27.7%22.3%10.3%8.6%0.4%0.31%0.09%0.06%0.06%
Sep 2026——————————

  1. 1.Adobe Illustrator

    30.2%

    Held 1st. 848K estimated branded searches, -7.4% vs prior month. Share -1.3 points.

  2. 2.CorelDRAW

    27.7%

    Held 2nd. 778K estimated branded searches, -3.4% vs prior month. Share 0 points.

  3. 3.Inkscape

    22.3%

    Held 3rd. 628K estimated branded searches, +0.83% vs prior month. Share +0.9 points.

  4. 4.Affinity

    10.3%

    Held 4th. 289K estimated branded searches, -1.5% vs prior month. Share +0.2 points.

  5. 5.Kittl

    8.6%

    Held 5th. 241K estimated branded searches, -0.96% vs prior month. Share +0.2 points.

  6. 6.Linearity Curve

    0.4%

    Held 6th. 11.1K estimated branded searches, -17.4% vs prior month. Share -0.1 points.

  7. 7.Boxy SVG

    0.31%

    Held 7th. 8.7K estimated branded searches, -3.8% vs prior month. Share 0 points.

  8. 8.Amadine

    0.09%

    Held 8th. 2.6K estimated branded searches, +0.78% vs prior month. Share 0 points.

  9. 9.Xara

    0.06%

    Moved from 10th to 9th. 1.6K estimated branded searches, +2.6% vs prior month. Share 0 points.

  10. 10.Vectr

    0.06%

    Moved from 9th to 10th. 1.6K estimated branded searches, -24.2% vs prior month. Share 0 points.

Compare search popularity between Adobe Illustrator and its closest rivals

How has branded search demand for Adobe Illustrator changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Adobe Illustrator worldwide fell from 903K to 848K.
  • Across the 11 months ending August 2026, Adobe Illustrator’s estimated Share of Search among vector graphics software worldwide increased from 24.5% to 30.2%.
  • Across the 11 months ending August 2026, Adobe Illustrator’s estimated Share of Search among vector graphics software worldwide peaked at 31.5% in July 2026 and was lowest at 20% in November 2025.
  • Across the 11 months ending August 2026, Adobe Illustrator rose from 2nd to 1st among vector graphics software worldwide.

How did search popularity change for vector graphics software worldwide in August 2026?

  1. In August 2026, Inkscape gained estimated Share of Search among vector graphics software worldwide, from 21.4% to 22.3%.

  2. In August 2026, Adobe Illustrator lost estimated Share of Search among vector graphics software worldwide, from 31.5% to 30.2%.

  3. In August 2026, Xara rose from 10th to 9th among vector graphics software worldwide.

  4. In August 2026, Vectr fell from 9th to 10th among vector graphics software worldwide.

  5. Estimated monthly branded searches for Affinity worldwide fell 54.8% over 11 measured months, from 640K to 289K in August 2026.

  6. Estimated monthly branded searches for Kittl worldwide fell 43.8% over 11 measured months, from 428K to 241K in August 2026.

Where does Adobe Illustrator compete?

Adobe Illustrator is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Graphic design software7th of 310.47%Show ranking
Vector graphics software1st of 1030.2%Shown above
Illustration software1st of 535.6%Show ranking

How is Adobe Illustrator measured?

Brandwave collects information about searches that people make online using Adobe Illustrator’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • adobe illustrator
  • adobe illustrator cost
  • adobe illustrator download
  • adobe illustrator for graphic design
  • adobe illustrator for ipad
  • adobe illustrator free
  • adobe illustrator free download
  • adobe illustrator free trial
  • adobe illustrator graphic design
  • adobe illustrator graphic design software
  • adobe illustrator online
  • adobe illustrator photo editing
  • adobe illustrator subscription
  • adobe illustrator vector design
  • adobe illustrator vector graphics
  • download adobe illustrator
  • how much is adobe illustrator
  • illustrator ai
  • illustrator software

How the Brand Demand Index is measured

Who owns Adobe Illustrator?

Adobe Illustrator is owned by Adobe. Brandwave also tracks Magento, Adobe Acrobat, Adobe Express, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop, Adobe Premiere Pro and Adobe Workfront, owned by the same company, worldwide.

Do you work for Adobe Illustrator? To request corrections or removal please contact us via our support page and we will be happy to assist.

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