Krita vs Procreate:Which is more popular by branded search?
In August 2026, Krita had more branded searches than Procreate among illustration software worldwide. Krita was estimated to have 550K branded searches compared to Procreate’s 450K, and held a 23.1% Share of Search versus Procreate’s 18.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Krita or Procreate?
Compare the software illustrators draw in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Krita, Procreate. The figures are in the table below the chart.
View monthly share of search table
| Month | Adobe Illustrator | Krita | Procreate | Affinity | Clip Studio Paint |
|---|---|---|---|---|---|
| Oct 2025 | 30.7% | 18.7% | 18.7% | 21.7% | 10.2% |
| Nov 2025 | 23.2% | 14.4% | 14.4% | 38.3% | 9.7% |
| Dec 2025 | 27.5% | 20.2% | 20.2% | 18.5% | 13.5% |
| Jan 2026 | 29.2% | 20.8% | 20.8% | 17.8% | 11.4% |
| Feb 2026 | 34.2% | 19.5% | 19.5% | 16% | 10.7% |
| Mar 2026 | 30.6% | 20.8% | 20.8% | 13.9% | 13.9% |
| Apr 2026 | 35.5% | 22.4% | 18.4% | 13.7% | 10% |
| May 2026 | 36.1% | 20% | 20% | 13% | 10.9% |
| Jun 2026 | 35% | 19.2% | 19.2% | 13.6% | 12.9% |
| Jul 2026 | 38.9% | 19.1% | 19.1% | 12.5% | 10.4% |
| Aug 2026 | 35.6% | 23.1% | 18.9% | 12.1% | 10.3% |
| Sep 2026 | — | — | — | — | — |
How has the Krita and Procreate comparison changed over the last 12 months?
3 findings
- Krita was ahead of Procreate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Krita’s estimated Share of Search among illustration software worldwide moved from 18.7% to 23.1%, and its estimated monthly branded searches held steady at 550K.
- Across the 11 months ending August 2026, Procreate’s estimated Share of Search among illustration software worldwide moved from 18.7% to 18.9%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for illustration software worldwide in August 2026?
2 changes
In August 2026, Krita gained estimated Share of Search among illustration software worldwide, from 19.1% to 23.1%.
Procreate’s estimated Share of Search among illustration software worldwide has lost ground for 3 months in a row, from 20% to 18.9% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Krita’s and Procreate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.