Brandwave

How popular isAffinity in search?

In August 2026, there were an estimated 289K branded searches for Affinity worldwide which is down 54.8% over the last 11 months. Affinity holds 12.1% estimated Share of Search among illustration software worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adobe Illustrator35.6%
  2. Krita23.1%
  3. Procreate18.9%
  4. Affinity12.1%
  5. Clip Studio Paint10.3%
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Which illustration software compete with Affinity?

Affinity against illustration software worldwide, by month

Share of Search by month for Adobe Illustrator, Krita, Procreate, Affinity, Clip Studio Paint. The figures are in the table below the chart.

View monthly share of search table
MonthAdobe IllustratorKritaProcreateAffinityClip Studio Paint
Oct 202530.7%18.7%18.7%21.7%10.2%
Nov 202523.2%14.4%14.4%38.3%9.7%
Dec 202527.5%20.2%20.2%18.5%13.5%
Jan 202629.2%20.8%20.8%17.8%11.4%
Feb 202634.2%19.5%19.5%16%10.7%
Mar 202630.6%20.8%20.8%13.9%13.9%
Apr 202635.5%22.4%18.4%13.7%10%
May 202636.1%20%20%13%10.9%
Jun 202635%19.2%19.2%13.6%12.9%
Jul 202638.9%19.1%19.1%12.5%10.4%
Aug 202635.6%23.1%18.9%12.1%10.3%
Sep 2026—————

  1. 1.Adobe Illustrator

    35.6%

    Held 1st. 848K estimated branded searches, -7.4% vs prior month. Share -3.3 points.

  2. 2.Krita

    23.1%

    Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +4 points.

  3. 3.Procreate

    18.9%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Affinity

    12.1%

    Held 4th. 289K estimated branded searches, -1.5% vs prior month. Share -0.3 points.

  5. 5.Clip Studio Paint

    10.3%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Affinity and its closest rivals

How has branded search demand for Affinity changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Affinity worldwide fell from 640K to 289K.
  • Across the 11 months ending August 2026, Affinity’s estimated Share of Search among illustration software worldwide decreased from 21.7% to 12.1%.
  • Across the 11 months ending August 2026, Affinity’s estimated Share of Search among illustration software worldwide peaked at 38.3% in November 2025 and was lowest at 12.1% in August 2026.
  • Across the 11 months ending August 2026, Affinity fell from 2nd to 4th among illustration software worldwide.

How did search popularity change for illustration software worldwide in August 2026?

  1. In August 2026, Krita gained estimated Share of Search among illustration software worldwide, from 19.1% to 23.1%.

  2. In August 2026, Adobe Illustrator lost estimated Share of Search among illustration software worldwide, from 38.9% to 35.6%.

  3. Procreate’s estimated Share of Search among illustration software worldwide has lost ground for 3 months in a row, from 20% to 18.9% in August 2026.

  4. Estimated monthly branded searches for Affinity worldwide fell 54.8% over 11 measured months, from 640K to 289K in August 2026.

  5. Estimated monthly branded searches for Clip Studio Paint worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

Where does Affinity compete?

Affinity is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Graphic design software13th of 310.16%Show ranking
Image editing software7th of 132.4%Show ranking
Photo editing software3rd of 56.4%Show ranking
Vector graphics software4th of 1010.3%Show ranking
Illustration software4th of 512.1%Shown above
Desktop publishing software2nd of 741.6%Show ranking

How is Affinity measured?

Brandwave collects information about searches that people make online using Affinity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

127 branded search terms

  • affinity app
  • affinity app android
  • affinity app cost
  • affinity app download
  • affinity app for android
  • affinity app for ipad
  • affinity app free
  • affinity app ipad
  • affinity app linux
  • affinity app review
  • affinity app reviews
  • affinity app windows
  • affinity by canva
  • affinity canva
  • affinity design
  • affinity designer
  • affinity designer 2
  • affinity designer 2 download
  • affinity designer 2 for ipad
  • affinity designer ai
  • affinity designer android
  • affinity designer app
  • affinity designer cost
  • affinity designer desktop publishing
  • affinity designer download
  • affinity designer for android
  • affinity designer for iphone
  • affinity designer for linux
  • affinity designer free
  • affinity designer free download
  • affinity designer free trial
  • affinity designer graphic design
  • affinity designer graphic design software
  • affinity designer ipad
  • affinity designer iphone
  • affinity designer linux
  • affinity designer mac
  • affinity designer online
  • affinity designer photo editing
  • affinity designer price

1–40 of 127

How the Brand Demand Index is measured

Who owns Affinity?

Affinity is owned by Canva. Brandwave also tracks Canva, owned by the same company, worldwide.

Do you work for Affinity? To request corrections or removal please contact us via our support page and we will be happy to assist.

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