Brandwave

Adobe Fresco vs Affinity:Which is more popular?

In September 2026, Affinity had more branded searches than Adobe Fresco among illustration software worldwide. Affinity had about 115,000 branded searches, while Adobe Fresco had 90,500. Affinity made up 4% of all illustration software searches we track, and Adobe Fresco accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about illustration software, Adobe Fresco and Affinity each appeared in four of the five answers. Affinity was mentioned before Adobe Fresco in four out of five answers.

Among illustration software worldwide in September 2026

Who do people search for more?

Affinity, about 28% more searches than Adobe Fresco

Affinity 115K searchesAdobe Fresco 90.5K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Adobe Fresco in 4 of 5Affinity in 4 of 5

Who does AI recommend more?

Affinity, named ahead of Adobe Fresco in 4 of 5 answers

Affinity first in 4Adobe Fresco first in 1

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Top illustration software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Fresco was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Affinity was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Affinity was listed before Adobe Fresco in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Procreate1st
  2. Clip Studio Paint2nd
  3. Adobe Illustrator3rd
  4. Krita4th
  5. Affinity5th
  6. Inkscape6th
  7. Adobe Fresco7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Krita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Procreate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clip Studio Paint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Affinity4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adobe Fresco4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Illustrator3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Inkscape2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about illustration software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Adobe Fresco or Affinity more popular in search?

This chart shows how often people search Google for Adobe Fresco and Affinity by name. Each line represents a brand's share of searches for all seven illustration software we track, month by month, from English-language searches worldwide.

Adobe Fresco and Affinity among illustration software worldwide, by month

Share of searches by month for Affinity, Adobe Fresco. The figures are in the table below the chart.

View monthly share of searches table
MonthInkscapeKritaAdobe IllustratorProcreateClip Studio PaintAffinityAdobe Fresco
Oct 202522.1%18.1%22.5%18.1%9.9%6.9%2.4%
Nov 202520.8%17%21.1%17%11.3%10.1%2.8%
Dec 202519.7%19.7%20%19.7%13.2%5.1%2.6%
Jan 202623.6%19.3%19.6%19.3%10.6%5%2.6%
Feb 202626.5%17.7%22.1%17.7%9.7%3.8%2.4%
Mar 202623.4%19.1%19.5%19.1%12.8%4.1%2.1%
Apr 202625.8%21.1%21.5%17.2%9.4%3.1%1.9%
May 202626.8%17.9%22.3%17.9%9.8%3.2%2%
Jun 202623.3%19.1%19.4%19.1%12.8%4.1%2.1%
Jul 202624%19.6%20%19.6%10.7%4.2%1.8%
Aug 202623.1%23.1%19.2%18.9%10.3%3.3%2.1%
Sep 202623.1%23.1%19.3%18.9%8.5%4%3.1%

How has the Adobe Fresco and Affinity comparison changed over the last 12 months?

3 findings
  • Affinity was ahead of Adobe Fresco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adobe Fresco’s share of searches among illustration software worldwide moved from 2.4% to 3.1%, and its estimated monthly branded searches moved from 74K to 90.5K.
  • Across the 12 months ending September 2026, Affinity’s share of searches among illustration software worldwide moved from 6.9% to 4%, and its estimated monthly branded searches moved from 211K to 115K.

How did search popularity change for illustration software worldwide in September 2026?

2 changes

  1. In September 2026, Adobe Fresco gained share of searches among illustration software worldwide, from 2.1% to 3.1%.

  2. In September 2026, Affinity gained share of searches among illustration software worldwide, from 3.3% to 4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Adobe Fresco’s and Affinity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Fresco

1 branded search term

  • adobe fresco

Affinity

2 branded search terms

  • affinity app
  • affinity designer

How the Brand Demand Index is measured

Other head-to-heads among illustration software

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