Brandwave

How popular isXara in search?

In August 2026, there were an estimated 1.6K branded searches for Xara worldwide which is down 51.7% over the last 11 months. Xara holds 0.23% estimated Share of Search among desktop publishing software worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adobe InDesign45.6%
  2. Affinity41.2%
  3. Scribus10.5%
  4. QuarkXPress1.9%
  5. Swift Publisher0.3%
  6. Xara0.23%
  7. VivaDesigner0.22%
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Which desktop publishing software compete with Xara?

Xara against desktop publishing software worldwide, by month

Share of Search by month for Adobe InDesign, Affinity, Scribus, Xara. The figures are in the table below the chart.

View monthly share of search table
MonthAdobe InDesignAffinityScribusQuarkXPressSwift PublisherXaraVivaDesigner
Oct 202537.5%52.6%7.3%1.9%0.24%0.27%0.23%
Nov 202522.2%72%4.3%1.1%0.13%0.13%0.11%
Dec 202538.4%51.8%7.5%1.7%0.3%0.24%0.21%
Jan 202643.2%45.2%9%1.9%0.28%0.22%0.2%
Feb 202643.7%42.8%10.5%2.2%0.28%0.28%0.27%
Mar 202648.4%39.3%9.4%2.2%0.31%0.25%0.26%
Apr 202646.8%41.2%9%2.2%0.33%0.25%0.29%
May 202649%38.5%9.6%2.2%0.28%0.24%0.23%
Jun 202647.4%41.9%8.2%1.8%0.27%0.21%0.22%
Jul 202646.8%41.7%8.9%1.9%0.29%0.22%0.22%
Aug 202645.6%41.2%10.5%1.9%0.3%0.23%0.22%
Sep 2026———————

  1. 1.Adobe InDesign

    45.6%

    Held 1st. 320K estimated branded searches, -2.8% vs prior month. Share -1.2 points.

  2. 2.Affinity

    41.2%

    Held 2nd. 289K estimated branded searches, -1.5% vs prior month. Share -0.5 points.

  3. 3.Scribus

    10.5%

    Held 3rd. 74K estimated branded searches, +18.6% vs prior month. Share +1.7 points.

  4. 4.QuarkXPress

    1.9%

    Held 4th. 13.6K estimated branded searches, +1.3% vs prior month. Share 0 points.

  5. 5.Swift Publisher

    0.3%

    Held 5th. 2.1K estimated branded searches, +3.4% vs prior month. Share 0 points.

  6. 6.Xara

    0.23%

    Moved from 7th to 6th. 1.6K estimated branded searches, +2.6% vs prior month. Share 0 points.

  7. 7.VivaDesigner

    0.22%

    Moved from 6th to 7th. 1.5K estimated branded searches, -0.65% vs prior month. Share 0 points.

Compare search popularity between Xara and its closest rivals

Every comparison with Xara

How has branded search demand for Xara changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Xara worldwide fell from 3.3K to 1.6K.
  • Across the 11 months ending August 2026, Xara fell from 5th to 6th among desktop publishing software worldwide.

How did search popularity change for desktop publishing software worldwide in August 2026?

  1. In August 2026, Scribus gained estimated Share of Search among desktop publishing software worldwide, from 8.9% to 10.5%.

  2. In August 2026, Adobe InDesign lost estimated Share of Search among desktop publishing software worldwide, from 46.8% to 45.6%.

  3. In August 2026, Affinity lost estimated Share of Search among desktop publishing software worldwide, from 41.7% to 41.2%.

  4. In August 2026, Xara rose from 7th to 6th among desktop publishing software worldwide.

  5. In August 2026, VivaDesigner fell from 6th to 7th among desktop publishing software worldwide.

  6. Estimated monthly branded searches for QuarkXPress worldwide fell 39.9% over 11 measured months, from 22.6K to 13.6K in August 2026.

Where does Xara compete?

Xara is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Graphic design software28th of 31<0.01%Show ranking
Image editing software12th of 130.01%Show ranking
Vector graphics software9th of 100.06%Show ranking
Desktop publishing software6th of 70.23%Shown above

How is Xara measured?

Brandwave collects information about searches that people make online using Xara’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

32 branded search terms

  • download xara designer pro
  • magix xara designer pro
  • magix xara photo & graphic designer
  • magix xara xtreme
  • magix xara xtreme pro
  • xara cloud
  • xara cloud pricing
  • xara designer pro
  • xara designer pro free download
  • xara designer pro mac
  • xara designer pro price
  • xara designer pro review
  • xara designer pro reviews
  • xara photo & graphic designer
  • xara photo & graphic designer free
  • xara photo & graphic designer free download
  • xara photo & graphic designer online
  • xara photo & graphic designer review
  • xara photo and graphic designer download
  • xara photo and graphic designer review
  • xara software
  • xara software download
  • xara software free download
  • xara software review
  • xara xtreme
  • xara xtreme download
  • xara xtreme free download
  • xara xtreme linux
  • xara xtreme mac
  • xara xtreme pro
  • xara xtreme review
  • xara xtreme windows

Do you work for Xara? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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