Swift Publisher vs Xara:Which is more popular by branded search?
In August 2026, Swift Publisher had more branded searches than Xara among desktop publishing software worldwide. Swift Publisher was estimated to have 2.1K branded searches compared to Xara’s 1.6K, and held a 0.3% Share of Search versus Xara’s 0.23%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Swift Publisher or Xara?
Compare desktop publishing software for designing multi-page print and digital publications, brochures, books and professional page layouts. Includes publishing applications and design suites with dedicated layout tools. Word processors, slide tools and basic template design platforms are outside this set. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Swift Publisher, Xara. The figures are in the table below the chart.
View monthly share of search table
| Month | Adobe InDesign | Affinity | Scribus | QuarkXPress | Swift Publisher | Xara | VivaDesigner |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.1% | 53% | 7.3% | 1.9% | 0.25% | 0.27% | 0.23% |
| Nov 2025 | 21.9% | 72.3% | 4.4% | 1.1% | 0.13% | 0.13% | 0.11% |
| Dec 2025 | 37.9% | 52.1% | 7.5% | 1.7% | 0.3% | 0.25% | 0.21% |
| Jan 2026 | 42.8% | 45.5% | 9.1% | 1.9% | 0.29% | 0.22% | 0.2% |
| Feb 2026 | 43.1% | 43.2% | 10.6% | 2.3% | 0.29% | 0.28% | 0.27% |
| Mar 2026 | 47.9% | 39.6% | 9.5% | 2.2% | 0.32% | 0.25% | 0.26% |
| Apr 2026 | 46.2% | 41.6% | 9.1% | 2.2% | 0.33% | 0.25% | 0.3% |
| May 2026 | 48.6% | 38.8% | 9.7% | 2.2% | 0.29% | 0.25% | 0.23% |
| Jun 2026 | 46.9% | 42.3% | 8.3% | 1.8% | 0.27% | 0.21% | 0.22% |
| Jul 2026 | 46.3% | 42.1% | 8.9% | 1.9% | 0.29% | 0.22% | 0.22% |
| Aug 2026 | 45.1% | 41.6% | 10.6% | 2% | 0.3% | 0.23% | 0.22% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Swift Publisher and Xara comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Swift Publisher took it in December 2025.
- Across the 11 months ending August 2026, Swift Publisher’s estimated Share of Search among desktop publishing software worldwide moved from 0.25% to 0.3%, and its estimated monthly branded searches moved from 3K to 2.1K.
- Across the 11 months ending August 2026, Xara’s estimated Share of Search among desktop publishing software worldwide moved from 0.27% to 0.23%, and its estimated monthly branded searches moved from 3.3K to 1.6K.
How did search popularity change for desktop publishing software worldwide in August 2026?
2 changes
In August 2026, Xara rose from 7th to 6th among desktop publishing software worldwide.
Estimated monthly branded searches for Swift Publisher worldwide fell 29.3% over 11 measured months, from 3K to 2.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Swift Publisher’s and Xara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Swift Publisher
18 branded search terms
- belight software swift publisher
- belight swift publisher
- swift publisher
- swift publisher 2
- swift publisher 5
- swift publisher 5 for mac
- swift publisher 5.5
- swift publisher cost
- swift publisher download
- swift publisher for mac reviews
- swift publisher free
- swift publisher free download
- swift publisher ipad
- swift publisher mac
- swift publisher mac download
- swift publisher review
- swift publisher reviews
- swift publisher windows
Xara
32 branded search terms
- download xara designer pro
- magix xara designer pro
- magix xara photo & graphic designer
- magix xara xtreme
- magix xara xtreme pro
- xara cloud
- xara cloud pricing
- xara designer pro
- xara designer pro free download
- xara designer pro mac
- xara designer pro price
- xara designer pro review
- xara designer pro reviews
- xara photo & graphic designer
- xara photo & graphic designer free
- xara photo & graphic designer free download
- xara photo & graphic designer online
- xara photo & graphic designer review
- xara photo and graphic designer download
- xara photo and graphic designer review
- xara software
- xara software download
- xara software free download
- xara software review
- xara xtreme
- xara xtreme download
- xara xtreme free download
- xara xtreme linux
- xara xtreme mac
- xara xtreme pro
- xara xtreme review
- xara xtreme windows
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