Brandwave

How popular isXara in search?

In August 2026, there were an estimated 1.6K branded searches for Xara worldwide which is down 51.7% over the last 11 months. Xara holds 0.23% estimated Share of Search among desktop publishing software worldwide and is ranked 6th of 7 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adobe InDesign45.1%
  2. Affinity41.6%
  3. Scribus10.6%
  4. QuarkXPress2%
  5. Swift Publisher0.3%
  6. Xara0.23%
  7. VivaDesigner0.22%
Xara website (opens in a new tab)

Follow Xara and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which desktop publishing software compete with Xara?

Xara against desktop publishing software worldwide, by month

Share of Search by month for Adobe InDesign, Affinity, Scribus, Xara. The figures are in the table below the chart.

View monthly share of search table
MonthAdobe InDesignAffinityScribusQuarkXPressSwift PublisherXaraVivaDesigner
Oct 202537.1%53%7.3%1.9%0.25%0.27%0.23%
Nov 202521.9%72.3%4.4%1.1%0.13%0.13%0.11%
Dec 202537.9%52.1%7.5%1.7%0.3%0.25%0.21%
Jan 202642.8%45.5%9.1%1.9%0.29%0.22%0.2%
Feb 202643.1%43.2%10.6%2.3%0.29%0.28%0.27%
Mar 202647.9%39.6%9.5%2.2%0.32%0.25%0.26%
Apr 202646.2%41.6%9.1%2.2%0.33%0.25%0.3%
May 202648.6%38.8%9.7%2.2%0.29%0.25%0.23%
Jun 202646.9%42.3%8.3%1.8%0.27%0.21%0.22%
Jul 202646.3%42.1%8.9%1.9%0.29%0.22%0.22%
Aug 202645.1%41.6%10.6%2%0.3%0.23%0.22%
Sep 2026———————
  1. held 1st · 314K estimated branded searches · -2.9% vs prior month · -1.2 points

  2. 2.Affinity

    41.6%

    held 2nd · 289K estimated branded searches · -1.5% vs prior month · -0.5 points

  3. 3.Scribus

    10.6%

    held 3rd · 74K estimated branded searches · +18.6% vs prior month · +1.7 points

  4. held 4th · 13.6K estimated branded searches · +1.3% vs prior month · 0 points

  5. held 5th · 2.1K estimated branded searches · +3.4% vs prior month · 0 points

  6. 6.Xara

    0.23%

    moved from 7th to 6th · 1.6K estimated branded searches · +2.6% vs prior month · 0 points

  7. moved from 6th to 7th · 1.5K estimated branded searches · -0.65% vs prior month · 0 points

Compare search popularity between Xara and its closest rivals

How has branded search demand for Xara changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Xara worldwide fell from 3.3K to 1.6K.
  • Across the 11 months ending August 2026, Xara fell from 5th to 6th among desktop publishing software worldwide.

How did search popularity change for desktop publishing software worldwide in August 2026?

  1. In August 2026, Scribus gained estimated Share of Search among desktop publishing software worldwide, from 8.9% to 10.6%.

  2. In August 2026, Adobe InDesign lost estimated Share of Search among desktop publishing software worldwide, from 46.3% to 45.1%.

  3. In August 2026, Affinity lost estimated Share of Search among desktop publishing software worldwide, from 42.1% to 41.6%.

  4. In August 2026, Xara rose from 7th to 6th among desktop publishing software worldwide.

  5. In August 2026, VivaDesigner fell from 6th to 7th among desktop publishing software worldwide.

  6. Estimated monthly branded searches for QuarkXPress worldwide fell 39.9% over 11 measured months, from 22.6K to 13.6K in August 2026.

Which graphic design software compete with Xara?

Xara against graphic design software worldwide, by month

Share of Search by month for Canva, Adobe Express, Xara. The figures are in the table below the chart.

View monthly share of search table
MonthCanvaAdobe ExpressPhotopeaAdobe PhotoshopPicsartPixlrAdobe IllustratorGIMPCorelDRAWInkscapeFotorAdobe InDesignAffinityKittlMicrosoft DesignerPaint.NETPhotoScapeScribusVistaCreateVismePixelmatorPaintShop ProQuarkXPressLinearity CurveBoxy SVGAmadineSwift PublisherXaraVectrVivaDesignerAcorn
Oct 202590.4%1.9%1.6%1.6%0.85%0.66%0.35%0.5%0.36%0.28%0.33%0.17%0.25%0.16%0.19%0.08%0.06%0.03%0.06%0.07%0.02%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Nov 202588.6%2.3%1.6%1.9%1%0.93%0.4%0.59%0.42%0.35%0.33%0.2%0.67%0.17%0.15%0.09%0.06%0.04%0.05%0.09%0.02%0.02%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Dec 202588.6%1.8%2%2%1.3%0.84%0.42%0.6%0.44%0.35%0.44%0.2%0.28%0.17%0.14%0.11%0.07%0.04%0.06%0.07%0.02%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Jan 202690.5%1.4%1.7%1.6%1.1%0.64%0.36%0.58%0.43%0.35%0.28%0.21%0.22%0.17%0.12%0.09%0.06%0.04%0.05%0.05%0.09%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Feb 202689.7%2.6%1.6%1.6%1%0.59%0.37%0.49%0.36%0.35%0.27%0.17%0.17%0.14%0.12%0.08%0.06%0.04%0.04%0.05%0.04%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Mar 202688.7%3.4%1.6%1.6%1.2%0.62%0.37%0.49%0.37%0.34%0.3%0.2%0.17%0.14%0.12%0.09%0.06%0.04%0.05%0.06%0.03%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Apr 202689.9%1.8%1.6%1.6%1.7%0.55%0.4%0.47%0.37%0.34%0.26%0.17%0.16%0.14%0.12%0.08%0.06%0.03%0.05%0.04%0.02%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
May 202689.6%2.4%1.6%1.6%1.7%0.56%0.37%0.39%0.36%0.34%0.22%0.17%0.13%0.12%0.18%0.08%0.06%0.03%0.03%0.04%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Jun 202687.5%3.5%1.9%1.7%1.7%0.58%0.45%0.46%0.43%0.34%0.31%0.19%0.17%0.13%0.28%0.06%0.05%0.03%0.04%0.04%0.02%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Jul 202684.3%5.3%2.3%1.9%2%0.73%0.58%0.54%0.51%0.39%0.47%0.2%0.19%0.15%0.15%0.07%0.06%0.04%0.05%0.03%0.03%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Aug 202688.8%2.7%2%1.6%1.4%0.55%0.47%0.47%0.43%0.35%0.31%0.17%0.16%0.13%0.12%0.06%0.06%0.04%0.04%0.03%0.02%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Sep 2026———————————————————————————————
  1. 1.Canva

    88.8%

    held 1st · 160M estimated branded searches · +19.8% vs prior month · +4.5 points

  2. held 2nd · 4.9M estimated branded searches · -41.7% vs prior month · -2.6 points

  3. held 3rd · 3.6M estimated branded searches · +0.08% vs prior month · -0.3 points

  4. moved from 5th to 4th · 2.9M estimated branded searches · -6.4% vs prior month · -0.3 points

  5. 5.Picsart

    1.4%

    moved from 4th to 5th · 2.5M estimated branded searches · -19.7% vs prior month · -0.6 points

  6. 6.Pixlr

    0.55%

    held 6th · 993K estimated branded searches · -14.4% vs prior month · -0.2 points

  7. held 7th · 848K estimated branded searches · -7.4% vs prior month · -0.1 points

  8. 8.GIMP

    0.47%

    held 8th · 847K estimated branded searches · -1.6% vs prior month · -0.1 points

  9. 9.CorelDRAW

    0.43%

    held 9th · 778K estimated branded searches · -3.4% vs prior month · -0.1 points

  10. 10.Inkscape

    0.35%

    moved from 11th to 10th · 628K estimated branded searches · +0.83% vs prior month · 0 points

  11. 11.Fotor

    0.31%

    moved from 10th to 11th · 561K estimated branded searches · -24.2% vs prior month · -0.2 points

  12. held 12th · 314K estimated branded searches · -2.9% vs prior month · 0 points

  13. 13.Affinity

    0.16%

    held 13th · 289K estimated branded searches · -1.5% vs prior month · 0 points

  14. 14.Kittl

    0.13%

    held 14th · 241K estimated branded searches · -0.96% vs prior month · 0 points

  15. held 15th · 224K estimated branded searches · -6.8% vs prior month · 0 points

  16. 16.Paint.NET

    0.06%

    held 16th · 111K estimated branded searches · -<0.01% vs prior month · 0 points

  17. 17.PhotoScape

    0.06%

    held 17th · 101K estimated branded searches · +0.48% vs prior month · 0 points

  18. 18.Scribus

    0.04%

    moved from 19th to 18th · 74K estimated branded searches · +18.6% vs prior month · 0 points

  19. 19.VistaCreate

    0.04%

    moved from 18th to 19th · 64.3K estimated branded searches · -11.2% vs prior month · 0 points

  20. 20.Visme

    0.03%

    held 20th · 60.4K estimated branded searches · +14% vs prior month · 0 points

  21. 21.Pixelmator

    0.02%

    held 21st · 41.8K estimated branded searches · +0.77% vs prior month · 0 points

  22. held 22nd · 20.5K estimated branded searches · +11.5% vs prior month · 0 points

  23. 23.QuarkXPress

    <0.01%

    moved from 24th to 23rd · 13.6K estimated branded searches · +1.3% vs prior month · 0 points

  24. moved from 23rd to 24th · 11.1K estimated branded searches · -17.4% vs prior month · 0 points

  25. 25.Boxy SVG

    <0.01%

    held 25th · 8.7K estimated branded searches · -3.8% vs prior month · 0 points

  26. 26.Amadine

    <0.01%

    held 26th · 2.6K estimated branded searches · +0.78% vs prior month · 0 points

  27. moved from 28th to 27th · 2.1K estimated branded searches · +3.4% vs prior month · 0 points

  28. 28.Xara

    <0.01%

    moved from 30th to 28th · 1.6K estimated branded searches · +2.6% vs prior month · 0 points

  29. 29.Vectr

    <0.01%

    moved from 27th to 29th · 1.6K estimated branded searches · -24.2% vs prior month · 0 points

  30. 30.VivaDesigner

    <0.01%

    moved from 29th to 30th · 1.5K estimated branded searches · -0.65% vs prior month · 0 points

  31. 31.Acorn

    <0.01%

    held 31st · 520 estimated branded searches · +18.2% vs prior month · 0 points

Compare search popularity between Xara and its closest rivals

How has branded search demand for Xara changed worldwide over the last 12 months?

How did search popularity change for graphic design software worldwide in August 2026?

  1. In August 2026, Canva gained estimated Share of Search among graphic design software worldwide, from 84.3% to 88.8%.

  2. In August 2026, Adobe Express lost estimated Share of Search among graphic design software worldwide, from 5.3% to 2.7%.

  3. In August 2026, Picsart lost estimated Share of Search among graphic design software worldwide, from 2% to 1.4%.

  4. In August 2026, Xara rose from 30th to 28th among graphic design software worldwide.

  5. In August 2026, Adobe Photoshop rose from 5th to 4th among graphic design software worldwide.

  6. In August 2026, Inkscape rose from 11th to 10th among graphic design software worldwide.

Which image editing software compete with Xara?

Xara against image editing software worldwide, by month

Share of Search by month for Photopea, Adobe Photoshop, Picsart, Pixlr, GIMP, Fotor, Affinity, Xara. The figures are in the table below the chart.

View monthly share of search table
MonthPhotopeaAdobe PhotoshopPicsartPixlrGIMPFotorAffinityPaint.NETPhotoScapePixelmatorPaintShop ProXaraAcorn
Oct 202527.3%27.1%14.1%10.9%8.3%5.5%4.1%1.3%1%0.29%0.21%0.02%<0.01%
Nov 202522.3%26.1%14.3%12.9%8.1%4.6%9.2%1.3%0.88%0.28%0.23%0.02%<0.01%
Dec 202525.6%26.6%16.8%10.9%7.8%5.8%3.6%1.4%0.87%0.26%0.23%0.02%<0.01%
Jan 202626.1%25.7%16.9%10.1%9.2%4.4%3.5%1.5%1%1.4%0.22%0.02%<0.01%
Feb 202627.4%27.3%16.9%9.9%8.1%4.6%2.9%1.3%0.94%0.59%0.2%0.02%<0.01%
Mar 202626.5%25.8%19.3%9.9%7.8%4.8%2.7%1.4%0.92%0.55%0.2%0.02%<0.01%
Apr 202625.2%24.5%25.8%8.3%7.2%3.9%2.4%1.2%0.9%0.37%0.17%0.01%<0.01%
May 202625.7%24.6%26.4%8.8%6.2%3.5%2.1%1.2%0.88%0.38%0.15%0.01%<0.01%
Jun 202627.4%24%24.7%8.3%6.6%4.4%2.5%0.87%0.78%0.33%0.16%0.01%<0.01%
Jul 202627.4%23.6%23.7%8.9%6.6%5.6%2.2%0.85%0.77%0.32%0.14%0.01%<0.01%
Aug 202630.1%24.2%20.9%8.3%7.1%4.7%2.4%0.93%0.85%0.35%0.17%0.01%<0.01%
Sep 2026—————————————
  1. 1.Photopea

    30.1%

    held 1st · 3.6M estimated branded searches · +0.08% vs prior month · +2.7 points

  2. moved from 3rd to 2nd · 2.9M estimated branded searches · -6.4% vs prior month · +0.7 points

  3. 3.Picsart

    20.9%

    moved from 2nd to 3rd · 2.5M estimated branded searches · -19.7% vs prior month · -2.8 points

  4. 4.Pixlr

    8.3%

    held 4th · 993K estimated branded searches · -14.4% vs prior month · -0.5 points

  5. 5.GIMP

    7.1%

    held 5th · 847K estimated branded searches · -1.6% vs prior month · +0.5 points

  6. 6.Fotor

    4.7%

    held 6th · 561K estimated branded searches · -24.2% vs prior month · -0.9 points

  7. 7.Affinity

    2.4%

    held 7th · 289K estimated branded searches · -1.5% vs prior month · +0.2 points

  8. 8.Paint.NET

    0.93%

    held 8th · 111K estimated branded searches · -<0.01% vs prior month · +0.1 points

  9. 9.PhotoScape

    0.85%

    held 9th · 101K estimated branded searches · +0.48% vs prior month · +0.1 points

  10. 10.Pixelmator

    0.35%

    held 10th · 41.8K estimated branded searches · +0.77% vs prior month · 0 points

  11. held 11th · 20.5K estimated branded searches · +11.5% vs prior month · 0 points

  12. 12.Xara

    0.01%

    held 12th · 1.6K estimated branded searches · +2.6% vs prior month · 0 points

  13. 13.Acorn

    <0.01%

    held 13th · 520 estimated branded searches · +18.2% vs prior month · 0 points

Compare search popularity between Xara and its closest rivals

How has branded search demand for Xara changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, Xara’s estimated Share of Search among image editing software worldwide held steady, from 0.02% to 0.01%.

How did search popularity change for image editing software worldwide in August 2026?

  1. In August 2026, Adobe Photoshop overtook Picsart to rank 2nd among image editing software worldwide, at 24.2%.

  2. In August 2026, Photopea gained estimated Share of Search among image editing software worldwide, from 27.4% to 30.1%.

  3. In August 2026, GIMP gained estimated Share of Search among image editing software worldwide, from 6.6% to 7.1%.

  4. In August 2026, Picsart lost estimated Share of Search among image editing software worldwide, from 23.7% to 20.9%.

  5. In August 2026, Fotor lost estimated Share of Search among image editing software worldwide, from 5.6% to 4.7%.

  6. In August 2026, Pixlr lost estimated Share of Search among image editing software worldwide, from 8.9% to 8.3%.

Which vector graphics software compete with Xara?

Xara against vector graphics software worldwide, by month

Share of Search by month for Adobe Illustrator, CorelDRAW, Inkscape, Affinity, Kittl, Xara. The figures are in the table below the chart.

View monthly share of search table
MonthAdobe IllustratorCorelDRAWInkscapeAffinityKittlLinearity CurveBoxy SVGAmadineXaraVectr
Oct 202524.5%25.4%20%17.4%11.6%0.52%0.35%0.11%0.09%0.04%
Nov 202520%20.8%17.2%33%8.2%0.35%0.3%0.07%0.06%0.04%
Dec 202525.1%26.3%20.8%16.9%9.9%0.48%0.3%0.1%0.08%0.05%
Jan 202623.5%27.7%22.7%14.3%10.7%0.53%0.27%0.09%0.07%0.05%
Feb 202626.1%25.9%24.8%12.2%9.7%0.52%0.43%0.1%0.08%0.07%
Mar 202626.4%26.2%24.5%12%9.7%0.51%0.47%0.1%0.08%0.08%
Apr 202628.3%25.9%24.1%10.9%9.6%0.47%0.43%0.1%0.07%0.06%
May 202627.9%26.6%25.5%10.1%8.7%0.49%0.44%0.11%0.06%0.07%
Jun 202629%28%22%11.3%8.6%0.51%0.4%0.09%0.06%0.08%
Jul 202631.5%27.7%21.4%10.1%8.3%0.46%0.31%0.09%0.05%0.07%
Aug 202630.2%27.7%22.3%10.3%8.6%0.4%0.31%0.09%0.06%0.06%
Sep 2026——————————
  1. held 1st · 848K estimated branded searches · -7.4% vs prior month · -1.3 points

  2. 2.CorelDRAW

    27.7%

    held 2nd · 778K estimated branded searches · -3.4% vs prior month · 0 points

  3. 3.Inkscape

    22.3%

    held 3rd · 628K estimated branded searches · +0.83% vs prior month · +0.9 points

  4. 4.Affinity

    10.3%

    held 4th · 289K estimated branded searches · -1.5% vs prior month · +0.2 points

  5. 5.Kittl

    8.6%

    held 5th · 241K estimated branded searches · -0.96% vs prior month · +0.2 points

  6. held 6th · 11.1K estimated branded searches · -17.4% vs prior month · -0.1 points

  7. 7.Boxy SVG

    0.31%

    held 7th · 8.7K estimated branded searches · -3.8% vs prior month · 0 points

  8. 8.Amadine

    0.09%

    held 8th · 2.6K estimated branded searches · +0.78% vs prior month · 0 points

  9. 9.Xara

    0.06%

    moved from 10th to 9th · 1.6K estimated branded searches · +2.6% vs prior month · 0 points

  10. 10.Vectr

    0.06%

    moved from 9th to 10th · 1.6K estimated branded searches · -24.2% vs prior month · 0 points

Compare search popularity between Xara and its closest rivals

How has branded search demand for Xara changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, Xara’s estimated Share of Search among vector graphics software worldwide held steady, from 0.09% to 0.06%.

How did search popularity change for vector graphics software worldwide in August 2026?

  1. In August 2026, Inkscape gained estimated Share of Search among vector graphics software worldwide, from 21.4% to 22.3%.

  2. In August 2026, Adobe Illustrator lost estimated Share of Search among vector graphics software worldwide, from 31.5% to 30.2%.

  3. In August 2026, Xara rose from 10th to 9th among vector graphics software worldwide.

  4. In August 2026, Vectr fell from 9th to 10th among vector graphics software worldwide.

  5. Estimated monthly branded searches for Affinity worldwide fell 54.8% over 11 measured months, from 640K to 289K in August 2026.

  6. Estimated monthly branded searches for Kittl worldwide fell 43.8% over 11 measured months, from 428K to 241K in August 2026.

How is Xara measured?

Brandwave collects information about searches that people make online using Xara’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

32 branded search terms

  • download xara designer pro
  • magix xara designer pro
  • magix xara photo & graphic designer
  • magix xara xtreme
  • magix xara xtreme pro
  • xara cloud
  • xara cloud pricing
  • xara designer pro
  • xara designer pro free download
  • xara designer pro mac
  • xara designer pro price
  • xara designer pro review
  • xara designer pro reviews
  • xara photo & graphic designer
  • xara photo & graphic designer free
  • xara photo & graphic designer free download
  • xara photo & graphic designer online
  • xara photo & graphic designer review
  • xara photo and graphic designer download
  • xara photo and graphic designer review
  • xara software
  • xara software download
  • xara software free download
  • xara software review
  • xara xtreme
  • xara xtreme download
  • xara xtreme free download
  • xara xtreme linux
  • xara xtreme mac
  • xara xtreme pro
  • xara xtreme review
  • xara xtreme windows

Do you work for Xara? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Xara your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.