GIMP vs Xara:Which is more popular by branded search?
In August 2026, GIMP had more branded searches than Xara among graphic design software worldwide. GIMP was estimated to have 847K branded searches compared to Xara’s 1.6K, and held a 0.47% Share of Search versus Xara’s <0.01%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, GIMP or Xara?
Compare graphic design software for creating branding, marketing graphics, images, illustrations and page layouts. This broad set covers browser platforms and installed creative applications; narrower sets compare tools for specific design workflows. Demand reflects searches for the participating product brands, not software usage or revenue market share. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for GIMP, Xara. The figures are in the table below the chart.
View monthly share of search table
| Month | Canva | Adobe Express | Photopea | Adobe Photoshop | Picsart | Pixlr | Adobe Illustrator | GIMP | CorelDRAW | Inkscape | Fotor | Adobe InDesign | Affinity | Kittl | Microsoft Designer | Paint.NET | PhotoScape | Scribus | VistaCreate | Visme | Pixelmator | PaintShop Pro | QuarkXPress | Linearity Curve | Boxy SVG | Amadine | Swift Publisher | Xara | Vectr | VivaDesigner | Acorn |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.4% | 1.9% | 1.6% | 1.6% | 0.85% | 0.66% | 0.35% | 0.5% | 0.36% | 0.28% | 0.33% | 0.17% | 0.25% | 0.16% | 0.19% | 0.08% | 0.06% | 0.03% | 0.06% | 0.07% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Nov 2025 | 88.6% | 2.3% | 1.6% | 1.9% | 1% | 0.93% | 0.4% | 0.59% | 0.42% | 0.35% | 0.33% | 0.2% | 0.67% | 0.17% | 0.15% | 0.09% | 0.06% | 0.04% | 0.05% | 0.09% | 0.02% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 88.6% | 1.8% | 2% | 2% | 1.3% | 0.84% | 0.42% | 0.6% | 0.44% | 0.35% | 0.44% | 0.2% | 0.28% | 0.17% | 0.14% | 0.11% | 0.07% | 0.04% | 0.06% | 0.07% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 90.5% | 1.4% | 1.7% | 1.6% | 1.1% | 0.64% | 0.36% | 0.58% | 0.43% | 0.35% | 0.28% | 0.21% | 0.22% | 0.17% | 0.12% | 0.09% | 0.06% | 0.04% | 0.05% | 0.05% | 0.09% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 89.7% | 2.6% | 1.6% | 1.6% | 1% | 0.59% | 0.37% | 0.49% | 0.36% | 0.35% | 0.27% | 0.17% | 0.17% | 0.14% | 0.12% | 0.08% | 0.06% | 0.04% | 0.04% | 0.05% | 0.04% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 88.7% | 3.4% | 1.6% | 1.6% | 1.2% | 0.62% | 0.37% | 0.49% | 0.37% | 0.34% | 0.3% | 0.2% | 0.17% | 0.14% | 0.12% | 0.09% | 0.06% | 0.04% | 0.05% | 0.06% | 0.03% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 89.9% | 1.8% | 1.6% | 1.6% | 1.7% | 0.55% | 0.4% | 0.47% | 0.37% | 0.34% | 0.26% | 0.17% | 0.16% | 0.14% | 0.12% | 0.08% | 0.06% | 0.03% | 0.05% | 0.04% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| May 2026 | 89.6% | 2.4% | 1.6% | 1.6% | 1.7% | 0.56% | 0.37% | 0.39% | 0.36% | 0.34% | 0.22% | 0.17% | 0.13% | 0.12% | 0.18% | 0.08% | 0.06% | 0.03% | 0.03% | 0.04% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 87.5% | 3.5% | 1.9% | 1.7% | 1.7% | 0.58% | 0.45% | 0.46% | 0.43% | 0.34% | 0.31% | 0.19% | 0.17% | 0.13% | 0.28% | 0.06% | 0.05% | 0.03% | 0.04% | 0.04% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jul 2026 | 84.3% | 5.3% | 2.3% | 1.9% | 2% | 0.73% | 0.58% | 0.54% | 0.51% | 0.39% | 0.47% | 0.2% | 0.19% | 0.15% | 0.15% | 0.07% | 0.06% | 0.04% | 0.05% | 0.03% | 0.03% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 88.8% | 2.7% | 2% | 1.6% | 1.4% | 0.55% | 0.47% | 0.47% | 0.43% | 0.35% | 0.31% | 0.17% | 0.16% | 0.13% | 0.12% | 0.06% | 0.06% | 0.04% | 0.04% | 0.03% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the GIMP and Xara comparison changed over the last 12 months?
3 findings
- GIMP was ahead of Xara in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GIMP’s estimated Share of Search among graphic design software worldwide moved from 0.5% to 0.47%, and its estimated monthly branded searches moved from 1.3M to 847K.
- Across the 11 months ending August 2026, Xara’s estimated Share of Search among graphic design software worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 3.3K to 1.6K.
How did search popularity change for graphic design software worldwide in August 2026?
2 changes
In August 2026, Xara rose from 30th to 28th among graphic design software worldwide.
Estimated monthly branded searches for GIMP worldwide fell 34.8% over 11 measured months, from 1.3M to 847K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using GIMP’s and Xara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GIMP
51 branded search terms
- download gimp
- download gimp photo editor
- free gimp
- free gimp software
- gimp
- gimp 2
- gimp 2025
- gimp 2026
- gimp ai
- gimp android
- gimp app
- gimp cost
- gimp design software
- gimp free download
- gimp free trial
- gimp graphic design
- gimp image editor
- gimp image editor app
- gimp image editor free download
- gimp image editor linux
- gimp image editor mac
- gimp image editor online
- gimp image editor pro
- gimp image editor review
- gimp image editor windows
- gimp ipad
- gimp linux
- gimp mac
- gimp online
- gimp photo editor
- gimp photo editor android
- gimp photo editor for android
- gimp photo editor for ipad
- gimp photo editor for linux
- gimp photo editor mac
- gimp photo editor review
- gimp photo editor windows
- gimp price
- gimp pro
- gimp program
- gimp review
- gimp software
- gimp software download
- gimp software for android
- gimp software online
- gimp vector editor
- gimp vector graphics
- gimp windows
- gimp.org
- gnu image manipulation program for windows
- gnu image manipulation program online
Xara
32 branded search terms
- download xara designer pro
- magix xara designer pro
- magix xara photo & graphic designer
- magix xara xtreme
- magix xara xtreme pro
- xara cloud
- xara cloud pricing
- xara designer pro
- xara designer pro free download
- xara designer pro mac
- xara designer pro price
- xara designer pro review
- xara designer pro reviews
- xara photo & graphic designer
- xara photo & graphic designer free
- xara photo & graphic designer free download
- xara photo & graphic designer online
- xara photo & graphic designer review
- xara photo and graphic designer download
- xara photo and graphic designer review
- xara software
- xara software download
- xara software free download
- xara software review
- xara xtreme
- xara xtreme download
- xara xtreme free download
- xara xtreme linux
- xara xtreme mac
- xara xtreme pro
- xara xtreme review
- xara xtreme windows
Put your own brand in this comparison
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