Brandwave

Adobe Lightroom vs Xara:Which is more popular?

In September 2026, Adobe Lightroom had more branded searches than Xara among image editing software worldwide. Adobe Lightroom had about 1.2 million branded searches, while Xara had 950. Adobe Lightroom made up 10% of all image editing software searches we track, and Xara accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about image editing software, Adobe Lightroom appeared in four of the five answers and Xara in none.

Among image editing software worldwide in September 2026

Who do people search for more?

Adobe Lightroom, about 1225 searches for every 1 for Xara

Adobe Lightroom 1.2M searchesXara 950 searches

Who does AI mention more?

Adobe Lightroom, mentioned in 4 of 5 answers, Xara in 0

Adobe Lightroom in 4 of 5Xara in 0 of 5

Who does AI recommend more?

Adobe Lightroom, the only one of the two named

Adobe Lightroom first in 4Xara never named

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Top image editing software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Lightroom was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Xara did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Photoshop1st
  2. Adobe Lightroom2nd
  3. Affinity3rd
  4. Luminar Neo4th
  5. GIMP5th
  6. Photopea6th
  7. Pixlr7th
  8. Picsart–
  9. Fotor–
  10. +4 more
  11. Xara–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Photoshop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Affinity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Lightroom4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GIMP4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Luminar Neo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Photopea3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pixlr1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Picsart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fotor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about image editing software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Adobe Lightroom or Xara more popular in search?

This chart shows how often people search Google for Adobe Lightroom and Xara by name. Each line represents a brand's share of searches for all 15 image editing software we track, month by month, from English-language searches worldwide.

Adobe Lightroom and Xara among image editing software worldwide, by month

Share of searches by month for Adobe Lightroom, Xara. The figures are in the table below the chart.

View monthly share of searches table
MonthPhotopeaAdobe PhotoshopPicsartAdobe LightroomPixlrGIMPFotorAffinityPaint.NETPhotoScapeLuminar NeoPixelmatorPaintShop ProXaraAcorn
Oct 202527.2%23%13.9%8.2%10.7%7.4%4%2.4%1.2%0.93%0.72%0.27%0.14%<0.01%<0.01%
Nov 202522.4%22.9%14.3%7.9%11%7.5%3.3%7.4%1.2%0.81%0.89%0.27%0.15%<0.01%<0.01%
Dec 202525.3%22.9%16%8.8%9.7%6.9%4.5%2.5%1.3%0.78%0.81%0.25%0.14%<0.01%<0.01%
Jan 202625.5%21.7%15.9%9.1%9.8%8.2%3%2.3%1.4%0.92%0.82%1.3%0.14%<0.01%<0.01%
Feb 202627.1%22.8%16.2%9.3%9.1%7.3%3%1.8%1.2%0.84%0.72%0.56%0.13%<0.01%<0.01%
Mar 202626.7%22%16.3%9.5%9.9%7.1%3.4%1.6%1.4%0.86%0.69%0.53%0.13%<0.01%<0.01%
Apr 202626.4%21.9%19%9.5%8.4%6.9%3.1%1.4%1.2%0.86%0.85%0.37%0.12%<0.01%<0.01%
May 202627.7%21.6%19.3%9.5%9%6%2.3%1.3%1.3%0.86%0.73%0.38%0.11%<0.01%<0.01%
Jun 202629.5%20%19.6%9.9%8%6.4%2.3%1.6%0.87%0.75%0.64%0.33%0.11%<0.01%<0.01%
Jul 202630.2%20.3%19.5%8.6%8.4%6.5%2.4%1.4%0.88%0.76%0.64%0.33%0.1%<0.01%<0.01%
Aug 202629.7%20%19%9.9%7.6%6.3%3.6%1.3%0.86%0.74%0.52%0.33%0.11%<0.01%<0.01%
Sep 202629.5%21%15.3%10%9%7.6%3.3%1.7%0.88%0.79%0.43%0.33%0.11%<0.01%<0.01%

How has the Adobe Lightroom and Xara comparison changed over the last 12 months?

3 findings

How did search popularity change for image editing software worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Xara worldwide fell 32.6% over 12 measured months, from 1.4K to 950 in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Adobe Lightroom’s and Xara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Lightroom

6 branded search terms

  • adobe lightroom
  • lightroom
  • lightroom app
  • lightroom classic
  • lightroom mobile
  • lightroom presets

Xara

2 branded search terms

  • xara designer pro
  • xara software

How the Brand Demand Index is measured

Other head-to-heads among image editing software

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