Brandwave

How popular isLuminar Neo?

In September 2026, people searched for Luminar Neo by name about 49,500 times worldwide, a 55% decrease from the previous year. These searches made up 0.43% of all global image editing software searches, placing Luminar Neo 11th out of 15 brands. When we asked both ChatGPT and Google AI Overviews about image editing software, Luminar Neo appeared in four of the five answers and was the fourth most recommended of the 15.

Search and AI answers in September 2026

Luminar Neo is the 11th most searched of 15 competitors and the fourth most recommended in AI answers.

  1. PhotopeaShare of searches 29.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. Adobe PhotoshopShare of searches 21%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. PicsartShare of searches 15.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Adobe LightroomShare of searches 10%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Luminar NeoShare of searches 0.43%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top image editing software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Luminar Neo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Luminar Neo is the fourth most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Photoshop1st
  2. Adobe Lightroom2nd
  3. Affinity3rd
  4. Luminar Neo4th
  5. GIMP5th
  6. Photopea6th
  7. Pixlr7th
  8. Picsart–
  9. Fotor–
  10. Paint.NET–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Photoshop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Affinity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Lightroom4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GIMP4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Luminar Neo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Photopea3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pixlr1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Picsart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fotor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paint.NET0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about image editing software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which image editing software compete with Luminar Neo?

Luminar Neo against image editing software worldwide, by month

Share of searches by month for Photopea, Adobe Photoshop, Picsart, Adobe Lightroom, Pixlr, GIMP, Fotor, Luminar Neo. The figures are in the table below the chart.

View monthly share of searches table
MonthPhotopeaAdobe PhotoshopPicsartAdobe LightroomPixlrGIMPFotorAffinityPaint.NETPhotoScapeLuminar NeoPixelmatorPaintShop ProXaraAcorn
Oct 202527.2%23%13.9%8.2%10.7%7.4%4%2.4%1.2%0.93%0.72%0.27%0.14%<0.01%<0.01%
Nov 202522.4%22.9%14.3%7.9%11%7.5%3.3%7.4%1.2%0.81%0.89%0.27%0.15%<0.01%<0.01%
Dec 202525.3%22.9%16%8.8%9.7%6.9%4.5%2.5%1.3%0.78%0.81%0.25%0.14%<0.01%<0.01%
Jan 202625.5%21.7%15.9%9.1%9.8%8.2%3%2.3%1.4%0.92%0.82%1.3%0.14%<0.01%<0.01%
Feb 202627.1%22.8%16.2%9.3%9.1%7.3%3%1.8%1.2%0.84%0.72%0.56%0.13%<0.01%<0.01%
Mar 202626.7%22%16.3%9.5%9.9%7.1%3.4%1.6%1.4%0.86%0.69%0.53%0.13%<0.01%<0.01%
Apr 202626.4%21.9%19%9.5%8.4%6.9%3.1%1.4%1.2%0.86%0.85%0.37%0.12%<0.01%<0.01%
May 202627.7%21.6%19.3%9.5%9%6%2.3%1.3%1.3%0.86%0.73%0.38%0.11%<0.01%<0.01%
Jun 202629.5%20%19.6%9.9%8%6.4%2.3%1.6%0.87%0.75%0.64%0.33%0.11%<0.01%<0.01%
Jul 202630.2%20.3%19.5%8.6%8.4%6.5%2.4%1.4%0.88%0.76%0.64%0.33%0.1%<0.01%<0.01%
Aug 202629.7%20%19%9.9%7.6%6.3%3.6%1.3%0.86%0.74%0.52%0.33%0.11%<0.01%<0.01%
Sep 202629.5%21%15.3%10%9%7.6%3.3%1.7%0.88%0.79%0.43%0.33%0.11%<0.01%<0.01%

  1. 1.Photopea

    29.5%

    Held 1st. 3.4M estimated branded searches, -1.5% vs prior month. Share -0.2 points.

  2. 2.Adobe Photoshop

    21%

    Held 2nd. 2.4M estimated branded searches, +4.1% vs prior month. Share +1 points.

  3. 3.Picsart

    15.3%

    Held 3rd. 1.8M estimated branded searches, -20.1% vs prior month. Share -3.7 points.

  4. 4.Adobe Lightroom

    10%

    Held 4th. 1.2M estimated branded searches, +0.71% vs prior month. Share +0.2 points.

  5. 5.Pixlr

    9%

    Held 5th. 1M estimated branded searches, +17.4% vs prior month. Share +1.4 points.

  6. 6.GIMP

    7.6%

    Held 6th. 880K estimated branded searches, +18.6% vs prior month. Share +1.2 points.

  7. 7.Fotor

    3.3%

    Held 7th. 386K estimated branded searches, -9.1% vs prior month. Share -0.3 points.

  8. 8.Affinity

    1.7%

    Held 8th. 197K estimated branded searches, +27.3% vs prior month. Share +0.4 points.

  9. 9.Paint.NET

    0.88%

    Held 9th. 102K estimated branded searches, +0.93% vs prior month. Share 0 points.

  10. 10.PhotoScape

    0.79%

    Held 10th. 92K estimated branded searches, +5.7% vs prior month. Share 0 points.

  11. 11.Luminar Neo

    0.43%

    Held 11th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  12. 12.Pixelmator

    0.33%

    Held 12th. 37.9K estimated branded searches, -0.58% vs prior month. Share 0 points.

  13. 13.PaintShop Pro

    0.11%

    Held 13th. 12.9K estimated branded searches, -0.46% vs prior month. Share 0 points.

  14. 14.Xara

    <0.01%

    Held 14th. 950 estimated branded searches, +17.3% vs prior month. Share 0 points.

  15. 15.Acorn

    <0.01%

    Held 15th. 210 estimated branded searches, -12.5% vs prior month. Share 0 points.

Compare popularity between Luminar Neo and its closest rivals

Every comparison with Luminar Neo

25 comparisons

How has branded search demand for Luminar Neo changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Luminar Neo worldwide fell from 110K to 49.5K.
  • Across the 12 months ending September 2026, Luminar Neo’s share of searches among image editing software worldwide held steady, from 0.72% to 0.43%.

How did search popularity change for image editing software worldwide in September 2026?

6 changes

  1. In September 2026, Pixlr gained share of searches among image editing software worldwide, from 7.6% to 9%.

  2. In September 2026, GIMP gained share of searches among image editing software worldwide, from 6.3% to 7.6%.

  3. In September 2026, Adobe Photoshop gained share of searches among image editing software worldwide, from 20% to 21%.

  4. In September 2026, Picsart lost share of searches among image editing software worldwide, from 19% to 15.3%.

  5. Estimated monthly branded searches for Luminar Neo worldwide fell 55% over 12 measured months, from 110K to 49.5K in September 2026.

  6. Estimated monthly branded searches for Affinity worldwide fell 46.2% over 12 measured months, from 366K to 197K in September 2026.

How are Luminar Neo’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Luminar Neo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • luminarneo

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How the Brand Demand Index is measured

Where does Luminar Neo compete?

Luminar Neo is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
AI image editing tools8th of 80.02%Show ranking
Image editing software11th of 150.43%Shown above
Photo editing software11th of 140.48%Show ranking
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