Brandwave

DxO PhotoLab vs Luminar Neo:Which is more popular?

In September 2026, Luminar Neo had more branded searches than DxO PhotoLab among photo editing software worldwide. Luminar Neo had about 49,500 branded searches, while DxO PhotoLab had 27,100. Luminar Neo made up 0.48% of all photo editing software searches we track, and DxO PhotoLab accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about photo editing software, Luminar Neo appeared in three of the five answers and DxO PhotoLab in two. Luminar Neo was mentioned before DxO PhotoLab in three out of four answers that named either.

Among photo editing software worldwide in September 2026

Who do people search for more?

Luminar Neo, about 83% more searches than DxO PhotoLab

Luminar Neo 49.5K searchesDxO PhotoLab 27.1K searches

Who does AI mention more?

Luminar Neo, mentioned in 3 of 5 answers, DxO PhotoLab in 2

Luminar Neo in 3 of 5DxO PhotoLab in 2 of 5

Who does AI recommend more?

Luminar Neo, named ahead of DxO PhotoLab in 3 of 4 answers

Luminar Neo first in 3DxO PhotoLab first in 1

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Top photo editing software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Luminar Neo was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. DxO PhotoLab was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Luminar Neo was listed before DxO PhotoLab in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Photoshop1st
  2. Adobe Lightroom2nd
  3. Capture One3rd
  4. Affinity4th
  5. Luminar Neo4th
  6. GIMP6th
  7. CyberLink PhotoDirector7th
  8. DxO PhotoLab8th
  9. RawTherapee9th
  10. Snapseed10th
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Lightroom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Photoshop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Capture One5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Affinity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GIMP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Luminar Neo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RawTherapee2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DxO PhotoLab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CyberLink PhotoDirector2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Photopea1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about photo editing software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DxO PhotoLab or Luminar Neo more popular in search?

This chart shows how often people search Google for DxO PhotoLab and Luminar Neo by name. Each line represents a brand's share of searches for all 14 photo editing software we track, month by month, from English-language searches worldwide.

DxO PhotoLab and Luminar Neo among photo editing software worldwide, by month

Share of searches by month for Luminar Neo, DxO PhotoLab. The figures are in the table below the chart.

View monthly share of searches table
MonthPhotopeaPicsartAdobe LightroomPixlrGIMPVSCOAdobe PhotoshopSnapseedCapture OneAffinityLuminar NeoRawTherapeeDxO PhotoLabCyberLink PhotoDirector
Oct 202531.9%16.7%9.7%12.7%8.4%6.6%6.4%3.2%0.86%1.6%0.86%0.39%0.26%0.47%
Nov 202527.2%17.9%9.7%13.6%8.9%6.8%6.7%3.2%1.1%2.7%1.1%0.4%0.27%0.4%
Dec 202529.1%19.1%10.4%11.4%7.7%7.3%7.2%3.5%0.96%1.2%0.96%0.35%0.19%0.53%
Jan 202629.2%18.8%10.6%11.4%9.2%7.4%5.9%3.5%0.96%1.2%0.96%0.35%0.19%0.43%
Feb 202631.3%19.5%11%10.8%8.2%6.5%6.3%3.1%0.69%0.9%0.85%0.31%0.17%0.38%
Mar 202629.8%19.2%11%11.4%7.9%7.5%6%3.6%0.98%1%0.8%0.29%0.2%0.29%
Apr 202630%22.5%11%9.8%7.7%6.2%6%3.6%0.66%0.72%0.99%0.3%0.2%0.24%
May 202630.9%22.4%10.8%10.3%6.5%6.5%5.1%4.6%0.68%0.74%0.83%0.31%0.2%0.25%
Jun 202632.2%22.2%11.1%8.9%6.8%6.7%5.3%3.4%1.1%0.93%0.71%0.32%0.21%0.12%
Jul 202632.8%22.3%9.7%9.4%7.1%6.8%5.4%3.3%0.89%0.94%0.73%0.32%0.22%0.1%
Aug 202632.7%22%11.3%8.7%7%6.8%5.4%3.3%0.88%0.78%0.59%0.32%0.22%0.1%
Sep 202632.6%17.5%11.3%10.2%8.3%6.7%6.5%3.2%1.3%1.1%0.48%0.32%0.26%0.1%

How has the DxO PhotoLab and Luminar Neo comparison changed over the last 12 months?

3 findings

How did search popularity change for photo editing software worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Luminar Neo worldwide fell 55% over 12 measured months, from 110K to 49.5K in September 2026.

  2. Estimated monthly branded searches for DxO PhotoLab worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DxO PhotoLab’s and Luminar Neo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DxO PhotoLab

1 branded search term

  • dxo photolab

Luminar Neo

1 branded search term

  • luminarneo

How the Brand Demand Index is measured

Other head-to-heads among photo editing software

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