Brandwave

How popular isDxO PhotoLab?

In September 2026, people searched for DxO PhotoLab by name about 27,100 times worldwide, an 18.1% decrease from the previous year. These searches made up 0.26% of all global photo editing software searches, placing DxO PhotoLab 13th out of 14 brands. When we asked both ChatGPT and Google AI Overviews about photo editing software, DxO PhotoLab appeared in two of the five answers and was the eighth most recommended of the 14.

Search and AI answers in September 2026

DxO PhotoLab is the 13th most searched of 14 competitors and the eighth most recommended in AI answers.

  1. PhotopeaShare of searches 32.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 11th
  2. PicsartShare of searches 17.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Adobe LightroomShare of searches 11.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. PixlrShare of searches 10.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. DxO PhotoLabShare of searches 0.26%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th

+9 more

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Top photo editing software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DxO PhotoLab was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DxO PhotoLab is the eighth most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Photoshop1st
  2. Adobe Lightroom2nd
  3. Capture One3rd
  4. Affinity4th
  5. Luminar Neo4th
  6. GIMP6th
  7. CyberLink PhotoDirector7th
  8. DxO PhotoLab8th
  9. RawTherapee9th
  10. Snapseed10th
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Lightroom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Photoshop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Capture One5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Affinity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GIMP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Luminar Neo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RawTherapee2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DxO PhotoLab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CyberLink PhotoDirector2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Photopea1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about photo editing software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which photo editing software compete with DxO PhotoLab?

DxO PhotoLab against photo editing software worldwide, by month

Share of searches by month for Photopea, Picsart, Adobe Lightroom, Pixlr, GIMP, VSCO, Adobe Photoshop, Snapseed, DxO PhotoLab. The figures are in the table below the chart.

View monthly share of searches table
MonthPhotopeaPicsartAdobe LightroomPixlrGIMPVSCOAdobe PhotoshopSnapseedCapture OneAffinityLuminar NeoRawTherapeeDxO PhotoLabCyberLink PhotoDirector
Oct 202531.9%16.7%9.7%12.7%8.4%6.6%6.4%3.2%0.86%1.6%0.86%0.39%0.26%0.47%
Nov 202527.2%17.9%9.7%13.6%8.9%6.8%6.7%3.2%1.1%2.7%1.1%0.4%0.27%0.4%
Dec 202529.1%19.1%10.4%11.4%7.7%7.3%7.2%3.5%0.96%1.2%0.96%0.35%0.19%0.53%
Jan 202629.2%18.8%10.6%11.4%9.2%7.4%5.9%3.5%0.96%1.2%0.96%0.35%0.19%0.43%
Feb 202631.3%19.5%11%10.8%8.2%6.5%6.3%3.1%0.69%0.9%0.85%0.31%0.17%0.38%
Mar 202629.8%19.2%11%11.4%7.9%7.5%6%3.6%0.98%1%0.8%0.29%0.2%0.29%
Apr 202630%22.5%11%9.8%7.7%6.2%6%3.6%0.66%0.72%0.99%0.3%0.2%0.24%
May 202630.9%22.4%10.8%10.3%6.5%6.5%5.1%4.6%0.68%0.74%0.83%0.31%0.2%0.25%
Jun 202632.2%22.2%11.1%8.9%6.8%6.7%5.3%3.4%1.1%0.93%0.71%0.32%0.21%0.12%
Jul 202632.8%22.3%9.7%9.4%7.1%6.8%5.4%3.3%0.89%0.94%0.73%0.32%0.22%0.1%
Aug 202632.7%22%11.3%8.7%7%6.8%5.4%3.3%0.88%0.78%0.59%0.32%0.22%0.1%
Sep 202632.6%17.5%11.3%10.2%8.3%6.7%6.5%3.2%1.3%1.1%0.48%0.32%0.26%0.1%

  1. 1.Photopea

    32.6%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Picsart

    17.5%

    Held 2nd. 1.8M estimated branded searches, -20.1% vs prior month. Share -4.5 points.

  3. 3.Adobe Lightroom

    11.3%

    Held 3rd. 1.2M estimated branded searches, +0.71% vs prior month. Share 0 points.

  4. 4.Pixlr

    10.2%

    Held 4th. 1M estimated branded searches, +17.5% vs prior month. Share +1.5 points.

  5. 5.GIMP

    8.3%

    Held 5th. 851K estimated branded searches, +19.5% vs prior month. Share +1.3 points.

  6. 6.VSCO

    6.7%

    Held 6th. 692K estimated branded searches, -0.43% vs prior month. Share -0.1 points.

  7. 7.Adobe Photoshop

    6.5%

    Held 7th. 673K estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  8. 8.Snapseed

    3.2%

    Held 8th. 329K estimated branded searches, -3.6% vs prior month. Share -0.1 points.

  9. 9.Capture One

    1.3%

    Held 9th. 135K estimated branded searches, +49.2% vs prior month. Share +0.4 points.

  10. 10.Affinity

    1.1%

    Held 10th. 115K estimated branded searches, +45.3% vs prior month. Share +0.3 points.

  11. 11.Luminar Neo

    0.48%

    Held 11th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  12. 12.RawTherapee

    0.32%

    Held 12th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.DxO PhotoLab

    0.26%

    Held 13th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  14. 14.CyberLink PhotoDirector

    0.1%

    Held 14th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between DxO PhotoLab and its closest rivals

Every comparison with DxO PhotoLab

13 comparisons

How has branded search demand for DxO PhotoLab changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for DxO PhotoLab worldwide fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, DxO PhotoLab rose from 14th to 13th among photo editing software worldwide.

How did search popularity change for photo editing software worldwide in September 2026?

6 changes

  1. In September 2026, Pixlr gained share of searches among photo editing software worldwide, from 8.7% to 10.2%.

  2. In September 2026, GIMP gained share of searches among photo editing software worldwide, from 7% to 8.3%.

  3. In September 2026, Adobe Photoshop gained share of searches among photo editing software worldwide, from 5.4% to 6.5%.

  4. In September 2026, Picsart lost share of searches among photo editing software worldwide, from 22% to 17.5%.

  5. Estimated monthly branded searches for Capture One worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026.

  6. Estimated monthly branded searches for CyberLink PhotoDirector worldwide fell 83.6% over 12 measured months, from 60.5K to 9.9K in September 2026.

How are DxO PhotoLab’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using DxO PhotoLab’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dxo photolab

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How the Brand Demand Index is measured

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