Brandwave

Capture One vs DxO PhotoLab:Which is more popular?

In September 2026, Capture One had more branded searches than DxO PhotoLab among photo editing software worldwide. Capture One had about 135,000 branded searches, while DxO PhotoLab had 27,100. Capture One made up 1.3% of all photo editing software searches we track, and DxO PhotoLab accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about photo editing software, Capture One appeared in all five answers and DxO PhotoLab in two. Capture One was mentioned before DxO PhotoLab in four out of five answers.

Among photo editing software worldwide in September 2026

Who do people search for more?

Capture One, about 5 searches for every 1 for DxO PhotoLab

Capture One 135K searchesDxO PhotoLab 27.1K searches

Who does AI mention more?

Capture One, mentioned in every answer we collected

Capture One in 5 of 5DxO PhotoLab in 2 of 5

Who does AI recommend more?

Capture One, named ahead of DxO PhotoLab in 4 of 5 answers

Capture One first in 4DxO PhotoLab first in 1

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Top photo editing software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Capture One appeared in all five answers. DxO PhotoLab was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Capture One was listed before DxO PhotoLab in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Photoshop1st
  2. Adobe Lightroom2nd
  3. Capture One3rd
  4. Affinity4th
  5. Luminar Neo4th
  6. GIMP6th
  7. CyberLink PhotoDirector7th
  8. DxO PhotoLab8th
  9. RawTherapee9th
  10. Snapseed10th
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Lightroom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Photoshop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Capture One5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Affinity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GIMP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Luminar Neo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RawTherapee2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DxO PhotoLab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CyberLink PhotoDirector2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Photopea1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about photo editing software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Capture One or DxO PhotoLab more popular in search?

This chart shows how often people search Google for Capture One and DxO PhotoLab by name. Each line represents a brand's share of searches for all 14 photo editing software we track, month by month, from English-language searches worldwide.

Capture One and DxO PhotoLab among photo editing software worldwide, by month

Share of searches by month for Capture One, DxO PhotoLab. The figures are in the table below the chart.

View monthly share of searches table
MonthPhotopeaPicsartAdobe LightroomPixlrGIMPVSCOAdobe PhotoshopSnapseedCapture OneAffinityLuminar NeoRawTherapeeDxO PhotoLabCyberLink PhotoDirector
Oct 202531.9%16.7%9.7%12.7%8.4%6.6%6.4%3.2%0.86%1.6%0.86%0.39%0.26%0.47%
Nov 202527.2%17.9%9.7%13.6%8.9%6.8%6.7%3.2%1.1%2.7%1.1%0.4%0.27%0.4%
Dec 202529.1%19.1%10.4%11.4%7.7%7.3%7.2%3.5%0.96%1.2%0.96%0.35%0.19%0.53%
Jan 202629.2%18.8%10.6%11.4%9.2%7.4%5.9%3.5%0.96%1.2%0.96%0.35%0.19%0.43%
Feb 202631.3%19.5%11%10.8%8.2%6.5%6.3%3.1%0.69%0.9%0.85%0.31%0.17%0.38%
Mar 202629.8%19.2%11%11.4%7.9%7.5%6%3.6%0.98%1%0.8%0.29%0.2%0.29%
Apr 202630%22.5%11%9.8%7.7%6.2%6%3.6%0.66%0.72%0.99%0.3%0.2%0.24%
May 202630.9%22.4%10.8%10.3%6.5%6.5%5.1%4.6%0.68%0.74%0.83%0.31%0.2%0.25%
Jun 202632.2%22.2%11.1%8.9%6.8%6.7%5.3%3.4%1.1%0.93%0.71%0.32%0.21%0.12%
Jul 202632.8%22.3%9.7%9.4%7.1%6.8%5.4%3.3%0.89%0.94%0.73%0.32%0.22%0.1%
Aug 202632.7%22%11.3%8.7%7%6.8%5.4%3.3%0.88%0.78%0.59%0.32%0.22%0.1%
Sep 202632.6%17.5%11.3%10.2%8.3%6.7%6.5%3.2%1.3%1.1%0.48%0.32%0.26%0.1%

How has the Capture One and DxO PhotoLab comparison changed over the last 12 months?

3 findings

How did search popularity change for photo editing software worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Capture One worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026.

  2. Estimated monthly branded searches for DxO PhotoLab worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Capture One’s and DxO PhotoLab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Capture One

1 branded search term

  • capture one

DxO PhotoLab

1 branded search term

  • dxo photolab

How the Brand Demand Index is measured

Other head-to-heads among photo editing software

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