Brandwave

How popular isVSCO?

In September 2026, people searched for VSCO by name about 692,000 times worldwide, a 17.8% decrease from the previous year. These searches made up 6.7% of all global photo editing software searches, placing VSCO sixth out of 14 brands. When we asked both ChatGPT and Google AI Overviews about photo editing software, VSCO did not appear in any of the answers.

Search and AI answers in September 2026

VSCO is the sixth most searched of 14 competitors and not listed in any AI answer.

  1. PhotopeaShare of searches 32.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 11th
  2. PicsartShare of searches 17.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Adobe LightroomShare of searches 11.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. PixlrShare of searches 10.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. VSCOShare of searches 6.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+9 more

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Top photo editing software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, VSCO did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Photoshop1st
  2. Adobe Lightroom2nd
  3. Capture One3rd
  4. Affinity4th
  5. Luminar Neo4th
  6. GIMP6th
  7. CyberLink PhotoDirector7th
  8. +4 more
  9. Picsart–
  10. Pixlr–
  11. VSCO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Lightroom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Photoshop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Capture One5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Affinity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GIMP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Luminar Neo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RawTherapee2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DxO PhotoLab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CyberLink PhotoDirector2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VSCO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about photo editing software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which photo editing software compete with VSCO?

VSCO against photo editing software worldwide, by month

Share of searches by month for Photopea, Picsart, Adobe Lightroom, Pixlr, GIMP, VSCO, Adobe Photoshop, Snapseed. The figures are in the table below the chart.

View monthly share of searches table
MonthPhotopeaPicsartAdobe LightroomPixlrGIMPVSCOAdobe PhotoshopSnapseedCapture OneAffinityLuminar NeoRawTherapeeDxO PhotoLabCyberLink PhotoDirector
Oct 202531.9%16.7%9.7%12.7%8.4%6.6%6.4%3.2%0.86%1.6%0.86%0.39%0.26%0.47%
Nov 202527.2%17.9%9.7%13.6%8.9%6.8%6.7%3.2%1.1%2.7%1.1%0.4%0.27%0.4%
Dec 202529.1%19.1%10.4%11.4%7.7%7.3%7.2%3.5%0.96%1.2%0.96%0.35%0.19%0.53%
Jan 202629.2%18.8%10.6%11.4%9.2%7.4%5.9%3.5%0.96%1.2%0.96%0.35%0.19%0.43%
Feb 202631.3%19.5%11%10.8%8.2%6.5%6.3%3.1%0.69%0.9%0.85%0.31%0.17%0.38%
Mar 202629.8%19.2%11%11.4%7.9%7.5%6%3.6%0.98%1%0.8%0.29%0.2%0.29%
Apr 202630%22.5%11%9.8%7.7%6.2%6%3.6%0.66%0.72%0.99%0.3%0.2%0.24%
May 202630.9%22.4%10.8%10.3%6.5%6.5%5.1%4.6%0.68%0.74%0.83%0.31%0.2%0.25%
Jun 202632.2%22.2%11.1%8.9%6.8%6.7%5.3%3.4%1.1%0.93%0.71%0.32%0.21%0.12%
Jul 202632.8%22.3%9.7%9.4%7.1%6.8%5.4%3.3%0.89%0.94%0.73%0.32%0.22%0.1%
Aug 202632.7%22%11.3%8.7%7%6.8%5.4%3.3%0.88%0.78%0.59%0.32%0.22%0.1%
Sep 202632.6%17.5%11.3%10.2%8.3%6.7%6.5%3.2%1.3%1.1%0.48%0.32%0.26%0.1%

  1. 1.Photopea

    32.6%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Picsart

    17.5%

    Held 2nd. 1.8M estimated branded searches, -20.1% vs prior month. Share -4.5 points.

  3. 3.Adobe Lightroom

    11.3%

    Held 3rd. 1.2M estimated branded searches, +0.71% vs prior month. Share 0 points.

  4. 4.Pixlr

    10.2%

    Held 4th. 1M estimated branded searches, +17.5% vs prior month. Share +1.5 points.

  5. 5.GIMP

    8.3%

    Held 5th. 851K estimated branded searches, +19.5% vs prior month. Share +1.3 points.

  6. 6.VSCO

    6.7%

    Held 6th. 692K estimated branded searches, -0.43% vs prior month. Share -0.1 points.

  7. 7.Adobe Photoshop

    6.5%

    Held 7th. 673K estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  8. 8.Snapseed

    3.2%

    Held 8th. 329K estimated branded searches, -3.6% vs prior month. Share -0.1 points.

  9. 9.Capture One

    1.3%

    Held 9th. 135K estimated branded searches, +49.2% vs prior month. Share +0.4 points.

  10. 10.Affinity

    1.1%

    Held 10th. 115K estimated branded searches, +45.3% vs prior month. Share +0.3 points.

  11. 11.Luminar Neo

    0.48%

    Held 11th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  12. 12.RawTherapee

    0.32%

    Held 12th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.DxO PhotoLab

    0.26%

    Held 13th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  14. 14.CyberLink PhotoDirector

    0.1%

    Held 14th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between VSCO and its closest rivals

Every comparison with VSCO

15 comparisons

How has branded search demand for VSCO changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for VSCO worldwide fell from 842K to 692K.
  • Across the 12 months ending September 2026, VSCO’s share of searches among photo editing software worldwide peaked at 7.5% in March 2026 and was lowest at 6.2% in April 2026.

How did search popularity change for photo editing software worldwide in September 2026?

6 changes

  1. In September 2026, Pixlr gained share of searches among photo editing software worldwide, from 8.7% to 10.2%.

  2. In September 2026, GIMP gained share of searches among photo editing software worldwide, from 7% to 8.3%.

  3. In September 2026, Adobe Photoshop gained share of searches among photo editing software worldwide, from 5.4% to 6.5%.

  4. In September 2026, Picsart lost share of searches among photo editing software worldwide, from 22% to 17.5%.

  5. Estimated monthly branded searches for Capture One worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026.

  6. Estimated monthly branded searches for CyberLink PhotoDirector worldwide fell 83.6% over 12 measured months, from 60.5K to 9.9K in September 2026.

How are VSCO’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using VSCO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • app vsco
  • vsco
  • vsco app
  • vsco apps
  • vsco co
  • vsco filter app
  • vsco mobile app
  • vsco photo filter
  • vsco photo filters

Do you work for VSCO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does VSCO compete?

VSCO is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Photo editing software6th of 146.7%Shown above
Mobile photo editing apps3rd of 616.8%Show ranking
Creator with pink hair and a pink jacket

Is VSCO your brand?

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