Brandwave

Afterlight vs VSCO:Which is more popular by branded search?

In August 2026, VSCO had more branded searches than Afterlight among mobile photo editing apps worldwide. VSCO was estimated to have 703K branded searches compared to Afterlight’s 1.2K, and held a 14.7% Share of Search versus Afterlight’s 0.03%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among mobile photo editing apps worldwide in August 2026Which is more popular in search, Afterlight or VSCO?
Afterlight0.03%1.2K searches
vs
VSCO14.7%703K searches

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Which is more popular in search, Afterlight or VSCO?

Compare photo editing apps for phones and tablets, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Afterlight and VSCO among mobile photo editing apps worldwide, by month

Share of Search by month for VSCO, Afterlight. The figures are in the table below the chart.

View monthly share of search table
MonthPicsartAdobe LightroomVSCOSnapseedDarkroomAfterlight
Oct 202546%27.4%17.7%8.9%0.03%0.03%
Nov 202547.3%26.2%17.7%8.8%0.03%0.03%
Dec 202548.2%25.1%17.7%8.9%0.03%0.03%
Jan 202647.6%25.6%17.8%8.9%0.04%0.03%
Feb 202648.5%27.8%15.6%8.1%0.04%0.03%
Mar 202650.1%25.3%16.3%8.3%0.03%0.03%
Apr 202660.1%21.2%11.5%7.1%0.03%0.02%
May 202659.7%19.8%11.6%8.8%0.03%0.02%
Jun 202658.3%21.5%12.8%7.3%0.03%0.02%
Jul 202659.3%20.1%13.4%7.1%0.05%0.02%
Aug 202652%25.4%14.7%7.8%0.04%0.03%
Sep 2026——————

How has the Afterlight and VSCO comparison changed over the last 12 months?

  • VSCO was ahead of Afterlight in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Afterlight’s estimated Share of Search among mobile photo editing apps worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 1.4K to 1.2K.
  • Across the 11 months ending August 2026, VSCO’s estimated Share of Search among mobile photo editing apps worldwide moved from 17.7% to 14.7%, and its estimated monthly branded searches moved from 847K to 703K.

How did search popularity change for mobile photo editing apps worldwide in August 2026?

  1. In August 2026, VSCO gained estimated Share of Search among mobile photo editing apps worldwide, from 13.4% to 14.7%.

  2. Estimated monthly branded searches for Afterlight worldwide fell 12.3% over 11 measured months, from 1.4K to 1.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Afterlight’s and VSCO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Afterlight

6 branded search terms

  • afterlight app
  • afterlight app store
  • afterlight apps
  • afterlight light leaks
  • afterlight photo editing app
  • afterlight photo editor

VSCO

10 branded search terms

  • app vsco
  • vsco
  • vsco app
  • vsco apps
  • vsco co
  • vsco filter app
  • vsco mobile app
  • vsco photo editing app
  • vsco photo filter
  • vsco photo filters

How the Brand Demand Index is measured

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