Brandwave

How popular isVSCO in search?

In August 2026, there were an estimated 703K branded searches for VSCO worldwide which is down 17% over the last 11 months. VSCO holds 14.7% estimated Share of Search among mobile photo editing apps worldwide and is ranked 3rd of 6 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Picsart52%
  2. Adobe Lightroom25.4%
  3. VSCO14.7%
  4. Snapseed7.8%
  5. Darkroom0.04%
  6. Afterlight0.03%
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Which mobile photo editing apps compete with VSCO?

VSCO against mobile photo editing apps worldwide, by month

Share of Search by month for Picsart, Adobe Lightroom, VSCO, Snapseed. The figures are in the table below the chart.

View monthly share of search table
MonthPicsartAdobe LightroomVSCOSnapseedDarkroomAfterlight
Oct 202546%27.4%17.7%8.9%0.03%0.03%
Nov 202547.3%26.2%17.7%8.8%0.03%0.03%
Dec 202548.2%25.1%17.7%8.9%0.03%0.03%
Jan 202647.6%25.6%17.8%8.9%0.04%0.03%
Feb 202648.5%27.8%15.6%8.1%0.04%0.03%
Mar 202650.1%25.3%16.3%8.3%0.03%0.03%
Apr 202660.1%21.2%11.5%7.1%0.03%0.02%
May 202659.7%19.8%11.6%8.8%0.03%0.02%
Jun 202658.3%21.5%12.8%7.3%0.03%0.02%
Jul 202659.3%20.1%13.4%7.1%0.05%0.02%
Aug 202652%25.4%14.7%7.8%0.04%0.03%
Sep 2026——————

  1. 1.Picsart

    52%

    held 1st · 2.5M estimated branded searches · -19.7% vs prior month · -7.2 points

  2. 2.Adobe Lightroom

    25.4%

    held 2nd · 1.2M estimated branded searches · +15.6% vs prior month · +5.3 points

  3. 3.VSCO

    14.7%

    held 3rd · 703K estimated branded searches · +0.04% vs prior month · +1.3 points

  4. 4.Snapseed

    7.8%

    held 4th · 373K estimated branded searches · +0.38% vs prior month · +0.7 points

  5. 5.Darkroom

    0.04%

    held 5th · 1.9K estimated branded searches · -20.8% vs prior month · 0 points

  6. 6.Afterlight

    0.03%

    held 6th · 1.2K estimated branded searches · +1.7% vs prior month · 0 points

Compare search popularity between VSCO and its closest rivals

How has branded search demand for VSCO changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for VSCO worldwide fell from 847K to 703K.
  • Across the 11 months ending August 2026, VSCO’s estimated Share of Search among mobile photo editing apps worldwide decreased from 17.7% to 14.7%.
  • Across the 11 months ending August 2026, VSCO’s estimated Share of Search among mobile photo editing apps worldwide peaked at 17.8% in January 2026 and was lowest at 11.5% in April 2026.

How did search popularity change for mobile photo editing apps worldwide in August 2026?

  1. In August 2026, Adobe Lightroom gained estimated Share of Search among mobile photo editing apps worldwide, from 20.1% to 25.4%.

  2. In August 2026, VSCO gained estimated Share of Search among mobile photo editing apps worldwide, from 13.4% to 14.7%.

  3. In August 2026, Snapseed gained estimated Share of Search among mobile photo editing apps worldwide, from 7.1% to 7.8%.

  4. In August 2026, Picsart lost estimated Share of Search among mobile photo editing apps worldwide, from 59.3% to 52%.

  5. Estimated monthly branded searches for Darkroom worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.

  6. Estimated monthly branded searches for Afterlight worldwide fell 12.3% over 11 measured months, from 1.4K to 1.2K in August 2026.

How is VSCO measured?

Brandwave collects information about searches that people make online using VSCO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • app vsco
  • vsco
  • vsco app
  • vsco apps
  • vsco co
  • vsco filter app
  • vsco mobile app
  • vsco photo editing app
  • vsco photo filter
  • vsco photo filters

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How the Brand Demand Index is measured

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