Brandwave

Capture One vs VSCO:Which is more popular?

In September 2026, VSCO had more branded searches than Capture One among photo editing software worldwide. VSCO had about 692,000 branded searches, while Capture One had 135,000. VSCO made up 6.7% of all photo editing software searches we track, and Capture One accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about photo editing software, Capture One appeared in all five answers and VSCO in none.

Among photo editing software worldwide in September 2026

Who do people search for more?

VSCO, about 5 searches for every 1 for Capture One

VSCO 692K searchesCapture One 135K searches

Who does AI mention more?

Capture One, mentioned in every answer we collected

Capture One in 5 of 5VSCO in 0 of 5

Who does AI recommend more?

Capture One, the only one of the two named

Capture One first in 5VSCO never named

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Top photo editing software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Capture One appeared in all five answers. VSCO did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Photoshop1st
  2. Adobe Lightroom2nd
  3. Capture One3rd
  4. Affinity4th
  5. Luminar Neo4th
  6. GIMP6th
  7. CyberLink PhotoDirector7th
  8. DxO PhotoLab8th
  9. RawTherapee9th
  10. +4 more
  11. VSCO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Lightroom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Photoshop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Capture One5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Affinity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GIMP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Luminar Neo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RawTherapee2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DxO PhotoLab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CyberLink PhotoDirector2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VSCO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about photo editing software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Capture One or VSCO more popular in search?

This chart shows how often people search Google for Capture One and VSCO by name. Each line represents a brand's share of searches for all 14 photo editing software we track, month by month, from English-language searches worldwide.

Capture One and VSCO among photo editing software worldwide, by month

Share of searches by month for VSCO, Capture One. The figures are in the table below the chart.

View monthly share of searches table
MonthPhotopeaPicsartAdobe LightroomPixlrGIMPVSCOAdobe PhotoshopSnapseedCapture OneAffinityLuminar NeoRawTherapeeDxO PhotoLabCyberLink PhotoDirector
Oct 202531.9%16.7%9.7%12.7%8.4%6.6%6.4%3.2%0.86%1.6%0.86%0.39%0.26%0.47%
Nov 202527.2%17.9%9.7%13.6%8.9%6.8%6.7%3.2%1.1%2.7%1.1%0.4%0.27%0.4%
Dec 202529.1%19.1%10.4%11.4%7.7%7.3%7.2%3.5%0.96%1.2%0.96%0.35%0.19%0.53%
Jan 202629.2%18.8%10.6%11.4%9.2%7.4%5.9%3.5%0.96%1.2%0.96%0.35%0.19%0.43%
Feb 202631.3%19.5%11%10.8%8.2%6.5%6.3%3.1%0.69%0.9%0.85%0.31%0.17%0.38%
Mar 202629.8%19.2%11%11.4%7.9%7.5%6%3.6%0.98%1%0.8%0.29%0.2%0.29%
Apr 202630%22.5%11%9.8%7.7%6.2%6%3.6%0.66%0.72%0.99%0.3%0.2%0.24%
May 202630.9%22.4%10.8%10.3%6.5%6.5%5.1%4.6%0.68%0.74%0.83%0.31%0.2%0.25%
Jun 202632.2%22.2%11.1%8.9%6.8%6.7%5.3%3.4%1.1%0.93%0.71%0.32%0.21%0.12%
Jul 202632.8%22.3%9.7%9.4%7.1%6.8%5.4%3.3%0.89%0.94%0.73%0.32%0.22%0.1%
Aug 202632.7%22%11.3%8.7%7%6.8%5.4%3.3%0.88%0.78%0.59%0.32%0.22%0.1%
Sep 202632.6%17.5%11.3%10.2%8.3%6.7%6.5%3.2%1.3%1.1%0.48%0.32%0.26%0.1%

How has the Capture One and VSCO comparison changed over the last 12 months?

3 findings
  • VSCO was ahead of Capture One in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Capture One’s share of searches among photo editing software worldwide moved from 0.86% to 1.3%, and its estimated monthly branded searches moved from 110K to 135K.
  • Across the 12 months ending September 2026, VSCO’s share of searches among photo editing software worldwide moved from 6.6% to 6.7%, and its estimated monthly branded searches moved from 842K to 692K.

How did search popularity change for photo editing software worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Capture One worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026.

  2. Estimated monthly branded searches for VSCO worldwide fell 17.8% over 12 measured months, from 842K to 692K in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Capture One’s and VSCO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Capture One

1 branded search term

  • capture one

VSCO

9 branded search terms

  • app vsco
  • vsco
  • vsco app
  • vsco apps
  • vsco co
  • vsco filter app
  • vsco mobile app
  • vsco photo filter
  • vsco photo filters

How the Brand Demand Index is measured

Other head-to-heads among photo editing software

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