Brandwave

GIMP vs Picsart:Which is more popular?

In September 2026, Picsart had more branded searches than GIMP among photo editing software worldwide. Picsart had about 1.8 million branded searches, while GIMP had 851,000. Picsart made up 17.5% of all photo editing software searches we track, and GIMP accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about photo editing software, GIMP appeared in three of the five answers and Picsart in none.

Among photo editing software worldwide in September 2026

Who do people search for more?

Picsart, about 2 searches for every 1 for GIMP

Picsart 1.8M searchesGIMP 851K searches

Who does AI mention more?

GIMP, mentioned in 3 of 5 answers, Picsart in 0

GIMP in 3 of 5Picsart in 0 of 5

Who does AI recommend more?

GIMP, the only one of the two named

GIMP first in 3Picsart never named

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Top photo editing software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GIMP was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Picsart did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Photoshop1st
  2. Adobe Lightroom2nd
  3. Capture One3rd
  4. Affinity4th
  5. Luminar Neo4th
  6. GIMP6th
  7. CyberLink PhotoDirector7th
  8. DxO PhotoLab8th
  9. RawTherapee9th
  10. +2 more
  11. Picsart–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Lightroom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Photoshop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Capture One5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Affinity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GIMP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Luminar Neo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RawTherapee2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DxO PhotoLab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CyberLink PhotoDirector2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Picsart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about photo editing software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is GIMP or Picsart more popular in search?

This chart shows how often people search Google for GIMP and Picsart by name. Each line represents a brand's share of searches for all 14 photo editing software we track, month by month, from English-language searches worldwide.

GIMP and Picsart among photo editing software worldwide, by month

Share of searches by month for Picsart, GIMP. The figures are in the table below the chart.

View monthly share of searches table
MonthPhotopeaPicsartAdobe LightroomPixlrGIMPVSCOAdobe PhotoshopSnapseedCapture OneAffinityLuminar NeoRawTherapeeDxO PhotoLabCyberLink PhotoDirector
Oct 202531.9%16.7%9.7%12.7%8.4%6.6%6.4%3.2%0.86%1.6%0.86%0.39%0.26%0.47%
Nov 202527.2%17.9%9.7%13.6%8.9%6.8%6.7%3.2%1.1%2.7%1.1%0.4%0.27%0.4%
Dec 202529.1%19.1%10.4%11.4%7.7%7.3%7.2%3.5%0.96%1.2%0.96%0.35%0.19%0.53%
Jan 202629.2%18.8%10.6%11.4%9.2%7.4%5.9%3.5%0.96%1.2%0.96%0.35%0.19%0.43%
Feb 202631.3%19.5%11%10.8%8.2%6.5%6.3%3.1%0.69%0.9%0.85%0.31%0.17%0.38%
Mar 202629.8%19.2%11%11.4%7.9%7.5%6%3.6%0.98%1%0.8%0.29%0.2%0.29%
Apr 202630%22.5%11%9.8%7.7%6.2%6%3.6%0.66%0.72%0.99%0.3%0.2%0.24%
May 202630.9%22.4%10.8%10.3%6.5%6.5%5.1%4.6%0.68%0.74%0.83%0.31%0.2%0.25%
Jun 202632.2%22.2%11.1%8.9%6.8%6.7%5.3%3.4%1.1%0.93%0.71%0.32%0.21%0.12%
Jul 202632.8%22.3%9.7%9.4%7.1%6.8%5.4%3.3%0.89%0.94%0.73%0.32%0.22%0.1%
Aug 202632.7%22%11.3%8.7%7%6.8%5.4%3.3%0.88%0.78%0.59%0.32%0.22%0.1%
Sep 202632.6%17.5%11.3%10.2%8.3%6.7%6.5%3.2%1.3%1.1%0.48%0.32%0.26%0.1%

How has the GIMP and Picsart comparison changed over the last 12 months?

3 findings
  • Picsart was ahead of GIMP in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GIMP’s share of searches among photo editing software worldwide moved from 8.4% to 8.3%, and its estimated monthly branded searches moved from 1.1M to 851K.
  • Across the 12 months ending September 2026, Picsart’s share of searches among photo editing software worldwide moved from 16.7% to 17.5%, and its estimated monthly branded searches moved from 2.1M to 1.8M.

How did search popularity change for photo editing software worldwide in September 2026?

2 changes

  1. In September 2026, GIMP gained share of searches among photo editing software worldwide, from 7% to 8.3%.

  2. In September 2026, Picsart lost share of searches among photo editing software worldwide, from 22% to 17.5%.

How are branded searches counted?

73 search terms

Brandwave collects information about searches that people make online using GIMP’s and Picsart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GIMP

3 branded search terms

  • gimp
  • gimp image editor
  • gimp photo editor

Picsart

70 branded search terms

  • background for picsart
  • background of picsart
  • background picsart
  • backgrounds picsart
  • bg for picsart
  • edit photo on picsart
  • editing for picsart
  • image picsart
  • photo edit in picsart
  • photo edit on picsart
  • photo edit picsart
  • photo edit picsart app
  • photo editing app picsart
  • photo editing in picsart
  • photo editing on picsart
  • photo editing picsart
  • photo editor app picsart
  • photo editor picsart
  • photo editor picsart app
  • pics art
  • pics art ai
  • pics art app
  • pics art edited pics
  • pics art editing
  • pics art editor
  • pics art photos
  • pics art web
  • pics art website
  • picsart
  • picsart academy
  • picsart ai
  • picsart app
  • picsart app photo editing
  • picsart app photo editor
  • picsart app picsart app
  • picsart application
  • picsart background
  • picsart background remover
  • picsart backgrounds
  • picsart bg remover

1–40 of 70

How the Brand Demand Index is measured

Other head-to-heads among photo editing software

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