Brandwave

Adobe Express vs Picsart:Which is more popular?

In September 2026, Picsart had more branded searches than Adobe Express among online photo editors worldwide. Picsart had about 18,700 branded searches, while Adobe Express had 8,100. Picsart made up 0.36% of all online photo editor searches we track, and Adobe Express accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about online photo editors, Adobe Express appeared in all five answers and Picsart in one. Adobe Express was mentioned before Picsart in four out of five answers.

Among online photo editors worldwide in September 2026

Who do people search for more?

Picsart, about 2 searches for every 1 for Adobe Express

Picsart 18.7K searchesAdobe Express 8.1K searches

Who does AI mention more?

Adobe Express, mentioned in every answer we collected

Adobe Express in 5 of 5Picsart in 1 of 5

Who does AI recommend more?

Adobe Express, named ahead of Picsart in 4 of 5 answers

Adobe Express first in 4Picsart first in 1

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Top online photo editors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Express appeared in all five answers. Picsart was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Adobe Express was listed before Picsart in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Express1st
  2. Picsart2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Express5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Picsart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about online photo editors

5 answers
  • Asked ChatGPT

    “Which online photo editor should I use?”

    1. 3Adobe Express
  • Asked ChatGPT

    “What are the best online photo editors?”

    1. 5Adobe Express
  • Asked ChatGPT

    “What's the best online photo editor for editing photos?”

    1. 3Adobe Express
  • Searched Google, AI Overview

    “online photo editors”

    1. 4Adobe Express
  • Searched Google, AI Overview

    “free photo editor”

    1. 4Picsart
    2. 5Adobe Express

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Adobe Express or Picsart more popular in search?

This chart shows how often people search Google for Adobe Express and Picsart by name. Each line represents a brand's share of searches for all seven online photo editors we track, month by month, from English-language searches worldwide.

Adobe Express and Picsart among online photo editors worldwide, by month

Share of searches by month for Picsart, Adobe Express. The figures are in the table below the chart.

View monthly share of searches table
MonthPicsartAdobe Express
Nov 20250.71%0.46%
Dec 20251.1%0.59%
Jan 20260.64%0.5%
Feb 20260.54%0.64%
Mar 20260.52%0.62%
Apr 20260.55%0.36%
May 20260.55%0.44%
Jun 20260.47%0.83%
Jul 20260.47%0.37%
Aug 20260.38%0.82%
Sep 20260.36%0.16%
Oct 2026——

Picsart and Adobe Express sell other things too, so only their searches that name this product count here, like “picsart photo editor”.

How has branded search for Adobe Express and Picsart changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 11 months ending September 2026: Adobe Express took it in February 2026, Picsart took it in April 2026, Adobe Express took it in June 2026, Picsart took it in July 2026, Adobe Express took it in August 2026, Picsart took it in September 2026.
  • Across the 11 months ending September 2026, Adobe Express’ share of searches among online photo editors worldwide moved from 0.46% to 0.16%, and its estimated monthly branded searches moved from 27.1K to 8.1K.
  • Across the 11 months ending September 2026, Picsart’s share of searches among online photo editors worldwide moved from 0.71% to 0.36%, and its estimated monthly branded searches moved from 41.8K to 18.7K.

How did search popularity change for online photo editors worldwide in September 2026?

2 changes
  1. In September 2026, Adobe Express lost share of searches among online photo editors worldwide, from 0.82% to 0.16%.

  2. In September 2026, Picsart rose from 7th to 5th among online photo editors worldwide.

How are Adobe Express’ and Picsart’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Adobe Express’ and Picsart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Express

1 branded search term

  • adobe express photo editor

Picsart

19 branded search terms

  • edit photo on picsart
  • photo edit in picsart
  • photo edit on picsart
  • photo edit picsart
  • photo editing in picsart
  • photo editing on picsart
  • photo editing picsart
  • photo editor picsart
  • picsart edit photo
  • picsart edit photos
  • picsart edited photos
  • picsart editing photo
  • picsart editing photos
  • picsart image editing
  • picsart image editor
  • picsart online photo editor
  • picsart photo editing
  • picsart photo editor
  • picture editor picsart

How the Brand Demand Index is measured

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