Brandwave

Adobe Express vs Recraft:Which is more popular?

In September 2026, Recraft had more branded searches than Adobe Express among AI logo design tools worldwide. Recraft had about 201,000 branded searches, while Adobe Express had 2,400. Recraft made up 42% of all AI logo design tool searches we track, and Adobe Express accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about AI logo design tools, Adobe Express appeared in all five answers and Recraft in two. Adobe Express was mentioned before Recraft in three out of five answers.

Among AI logo design tools worldwide in September 2026

Who do people search for more?

Recraft, about 84 searches for every 1 for Adobe Express

Recraft 201K searchesAdobe Express 2.4K searches

Who does AI mention more?

Adobe Express, mentioned in every answer we collected

Adobe Express in 5 of 5Recraft in 2 of 5

Who does AI recommend more?

Adobe Express, named ahead of Recraft in 3 of 5 answers

Adobe Express first in 3Recraft first in 2

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Top AI logo design tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Express appeared in all five answers. Recraft was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Express was listed before Recraft in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Express1st
  2. Recraft2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Express5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Recraft2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI logo design tools

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Adobe Express or Recraft more popular in search?

This chart shows how often people search Google for Adobe Express and Recraft by name. Each line represents a brand's share of searches for all ten AI logo design tools we track, month by month, from English-language searches worldwide.

Adobe Express and Recraft among AI logo design tools worldwide, by month

Share of searches by month for Recraft, Adobe Express. The figures are in the table below the chart.

View monthly share of searches table
MonthRecraftAdobe Express
Nov 202534.9%7.9%
Dec 202536.8%3.3%
Jan 202640.2%0.89%
Feb 202638%1%
Mar 202631.2%1.3%
Apr 202628.9%8.7%
May 202632.1%1.8%
Jun 202625.3%1.9%
Jul 202628%1.4%
Aug 202632.2%1.1%
Sep 202642%0.5%
Oct 2026——

Adobe Express sells other things too, so only its searches that name this product count here, like “adobe express logo maker”.

How has branded search for Adobe Express and Recraft changed worldwide over the last 12 months?

3 findings
  • Recraft was ahead of Adobe Express in every measured month of the 11 months ending September 2026.
  • Across the 11 months ending September 2026, Adobe Express’ share of searches among AI logo design tools worldwide moved from 7.9% to 0.5%, and its estimated monthly branded searches moved from 90.5K to 2.4K.
  • Across the 11 months ending September 2026, Recraft’s share of searches among AI logo design tools worldwide moved from 34.9% to 42%, and its estimated monthly branded searches moved from 402K to 201K.

How did search popularity change for AI logo design tools worldwide in September 2026?

3 changes
  1. In September 2026, Recraft overtook Canva to become the leader among AI logo design tools worldwide, with 42% of the searches.

  2. In September 2026, LOGO.com overtook Adobe Express to rank 7th among AI logo design tools worldwide, with 1.4% of the searches.

  3. In September 2026, Adobe Express lost share of searches among AI logo design tools worldwide, from 1.1% to 0.5%.

How are Adobe Express’ and Recraft’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Adobe Express’ and Recraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Express

1 branded search term

  • adobe express logo maker

Recraft

2 branded search terms

  • recraft
  • recraft ai

How the Brand Demand Index is measured

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