Adobe Express vs Fotor:Which is more popular?
In September 2026, Fotor had more branded searches than Adobe Express among online photo editors worldwide. Fotor had about 413,000 branded searches, while Adobe Express had 8,100. Fotor made up 8% of all online photo editor searches we track, and Adobe Express accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about online photo editors, Adobe Express appeared in all five answers and Fotor in one. Adobe Express was mentioned before Fotor in four out of five answers.
Who do people search for more?
Fotor, about 51 searches for every 1 for Adobe Express
Who does AI mention more?
Adobe Express, mentioned in every answer we collected
Who does AI recommend more?
Adobe Express, named ahead of Fotor in 4 of 5 answers
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Top online photo editors in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adobe Express appeared in all five answers. Fotor was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Express was listed before Fotor in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Adobe Express1st
- Fotor2nd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adobe Express5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fotor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online photo editors
5 answers
Asked ChatGPT
“Which online photo editor should I use?”
Asked ChatGPT
“What are the best online photo editors?”
Asked ChatGPT
“What's the best online photo editor for editing photos?”
Searched Google, AI Overview
“online photo editors”
Searched Google, AI Overview
“free photo editor”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Adobe Express or Fotor more popular in search?
This chart shows how often people search Google for Adobe Express and Fotor by name. Each line represents a brand's share of searches for all seven online photo editors we track, month by month, from English-language searches worldwide.
Share of searches by month for Fotor, Adobe Express. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fotor | Adobe Express |
|---|---|---|
| Nov 2025 | 9.4% | 0.46% |
| Dec 2025 | 11.6% | 0.59% |
| Jan 2026 | 8.6% | 0.5% |
| Feb 2026 | 7.4% | 0.64% |
| Mar 2026 | 8.6% | 0.62% |
| Apr 2026 | 8.8% | 0.36% |
| May 2026 | 6.2% | 0.44% |
| Jun 2026 | 6.2% | 0.83% |
| Jul 2026 | 5.1% | 0.37% |
| Aug 2026 | 8.5% | 0.82% |
| Sep 2026 | 8% | 0.16% |
| Oct 2026 | — | — |
Adobe Express sells other things too, so only its searches that name this product count here, like “adobe express photo editor”.
How has branded search for Adobe Express and Fotor changed worldwide over the last 12 months?
3 findings
- Fotor was ahead of Adobe Express in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Adobe Express’ share of searches among online photo editors worldwide moved from 0.46% to 0.16%, and its estimated monthly branded searches moved from 27.1K to 8.1K.
- Across the 11 months ending September 2026, Fotor’s share of searches among online photo editors worldwide moved from 9.4% to 8%, and its estimated monthly branded searches moved from 551K to 413K.
How did search popularity change for online photo editors worldwide in September 2026?
2 changes
In September 2026, Adobe Express lost share of searches among online photo editors worldwide, from 0.82% to 0.16%.
In September 2026, Fotor lost share of searches among online photo editors worldwide, from 8.5% to 8%.
How are Adobe Express’ and Fotor’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Adobe Express’ and Fotor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Express
1 branded search term
- adobe express photo editor
Fotor
6 branded search terms
- fotor
- fotor ai
- fotor ai enhancer
- fotor image resizer
- fotor image upscaler
- fotor online photo editor
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