Adobe Express vs Canva:Which is more popular?
In September 2026, Canva had more branded searches than Adobe Express among GIF makers worldwide. Canva had about 8,100 branded searches, while Adobe Express had 1,300. Canva made up 1.7% of all GIF maker searches we track, and Adobe Express accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about GIF makers, Canva appeared in four of the five answers and Adobe Express in three. Adobe Express was mentioned before Canva in three out of four answers that named either.
Who do people search for more?
Canva, about 6 searches for every 1 for Adobe Express
Who does AI mention more?
Canva, mentioned in 4 of 5 answers, Adobe Express in 3
Who does AI recommend more?
Adobe Express, named ahead of Canva in 3 of 4 answers
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Top GIF makers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Canva was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Adobe Express was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Adobe Express was listed before Canva in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Adobe Express1st
- Canva2nd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Canva4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adobe Express3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about GIF makers
5 answers
Asked ChatGPT
“What's the best free GIF maker?”
Asked ChatGPT
“How do I turn a video into a GIF online?”
Asked ChatGPT
“Which app makes the best GIFs?”
Searched Google, AI Overview
“gif maker”
Searched Google, AI Overview
“video to gif”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Adobe Express or Canva more popular in search?
This chart shows how often people search Google for Adobe Express and Canva by name. Each line represents a brand's share of searches for all six GIF makers we track, month by month, from English-language searches worldwide.
Share of searches by month for Canva, Adobe Express. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canva | Adobe Express |
|---|---|---|
| Nov 2025 | 3.4% | 5.2% |
| Dec 2025 | 18% | 2.4% |
| Jan 2026 | 3.4% | 1.3% |
| Feb 2026 | 3.4% | 1.2% |
| Mar 2026 | 3.9% | 1.7% |
| Apr 2026 | 2.5% | 0.93% |
| May 2026 | 2.7% | 1.2% |
| Jun 2026 | 2.9% | 1.1% |
| Jul 2026 | 1.9% | 4.3% |
| Aug 2026 | 1.3% | 0.69% |
| Sep 2026 | 1.7% | 0.27% |
| Oct 2026 | — | — |
Canva and Adobe Express sell other things too, so only their searches that name this product count here, like “canva gif maker”.
How has branded search for Adobe Express and Canva changed worldwide over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending September 2026: Canva took it in December 2025, Adobe Express took it in July 2026, Canva took it in August 2026.
- Across the 11 months ending September 2026, Adobe Express’ share of searches among GIF makers worldwide moved from 5.2% to 0.27%, and its estimated monthly branded searches moved from 22.2K to 1.3K.
- Across the 11 months ending September 2026, Canva’s share of searches among GIF makers worldwide moved from 3.4% to 1.7%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
How did search popularity change for GIF makers worldwide in September 2026?
2 changes
In September 2026, Canva rose from 4th to 3rd among GIF makers worldwide.
Estimated monthly branded searches for Adobe Express worldwide fell 94.1% over 11 measured months, from 22.2K to 1.3K in September 2026.
How are Adobe Express’ and Canva’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Adobe Express’ and Canva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Express
1 branded search term
- adobe express gif maker
Canva
1 branded search term
- canva gif maker
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