Figma vs Kittl:Which is more popular?

In September 2026, Figma had more branded searches than Kittl among graphic design software worldwide. Figma had about 5 million branded searches, while Kittl had 191,000. Figma made up 2.4% of all graphic design software searches we track, and Kittl accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about graphic design software, Figma appeared in four of the five answers and Kittl in none.

Among graphic design software worldwide in September 2026

Follow Figma vs Kittl and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top graphic design software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Figma was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kittl did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Canva	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Adobe Photoshop	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Adobe Illustrator	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Figma	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Adobe Express	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Affinity	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
GIMP	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Inkscape	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Adobe InDesign	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Kittl	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Canva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adobe Photoshop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adobe Illustrator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Figma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adobe Express4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Affinity4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
GIMP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Inkscape3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adobe InDesign2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kittl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about graphic design software

5 answers

Asked ChatGPT
“Which graphic design software should I use?”
1. 1Canva
2. 2Affinity
3. 3Adobe Illustrator
4. 4Adobe Photoshop
5. 5Figma
Asked ChatGPT
“What are the best graphic design software options?”
1. 1Canva
2. 2Adobe Illustrator
3. 3Affinity
4. 4Adobe Photoshop
5. 5Figma
6. 6Inkscape
7. 7GIMP
8. 8Adobe InDesign
9. 9Adobe Express
Asked ChatGPT
“What's the best graphic design software for marketing graphics?”
Searched Google, AI Overview
“graphic design software”
1. 1Adobe Photoshop
2. 2Adobe Illustrator
3. 3Adobe InDesign
4. 4Affinity
5. 5GIMP
6. 6Inkscape
7. 7Canva
8. 8Adobe Express
9. 9Figma
Searched Google, AI Overview
“graphic design app”
1. 1Canva
2. 2Adobe Express
3. 4Adobe Illustrator
4. 5Adobe Photoshop
5. 6Affinity
6. 7GIMP
7. 8Inkscape

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Figma or Kittl more popular in search?

This chart shows how often people search Google for Figma and Kittl by name. Each line represents a brand's share of searches for all 32 graphic design software we track, month by month, from English-language searches worldwide.

Figma and Kittl among graphic design software worldwide, by month

Month	Canva	Figma	Photopea	Adobe Photoshop	Adobe Express	Picsart	Pixlr	GIMP	Inkscape	Adobe Illustrator	CorelDRAW	Adobe InDesign	Fotor	Affinity	Kittl
Oct 2025	89.9%	2.4%	1.6%	1.4%	0.79%	0.79%	0.6%	0.44%	0.27%	0.27%	0.25%	0.16%	0.24%	0.26%	0.16%
Nov 2025	87.9%	2.9%	1.6%	1.6%	0.93%	0.98%	0.74%	0.53%	0.33%	0.33%	0.29%	0.19%	0.24%	0.71%	0.16%
Dec 2025	87.6%	2.9%	2%	1.8%	0.93%	1.2%	0.69%	0.53%	0.33%	0.33%	0.3%	0.18%	0.34%	0.31%	0.16%
Jan 2026	89.4%	2.4%	1.6%	1.4%	0.93%	0.98%	0.57%	0.53%	0.34%	0.27%	0.3%	0.19%	0.19%	0.25%	0.16%
Feb 2026	89.8%	2.4%	1.6%	1.4%	0.93%	0.94%	0.5%	0.44%	0.34%	0.27%	0.25%	0.16%	0.17%	0.18%	0.13%
Mar 2026	89%	2.9%	1.7%	1.4%	0.93%	1.1%	0.56%	0.44%	0.34%	0.28%	0.25%	0.19%	0.2%	0.19%	0.14%
Apr 2026	88.9%	2.9%	1.6%	1.3%	0.94%	1.5%	0.47%	0.42%	0.33%	0.27%	0.25%	0.15%	0.19%	0.16%	0.13%
May 2026	89.1%	2.9%	1.6%	1.3%	0.91%	1.6%	0.48%	0.35%	0.33%	0.27%	0.25%	0.15%	0.13%	0.14%	0.12%
Jun 2026	88.4%	2.9%	2%	1.3%	0.9%	1.7%	0.48%	0.43%	0.34%	0.27%	0.3%	0.17%	0.16%	0.19%	0.13%
Jul 2026	86.6%	3.4%	2.4%	1.6%	0.88%	1.7%	0.61%	0.51%	0.4%	0.32%	0.37%	0.18%	0.17%	0.22%	0.16%
Aug 2026	89.2%	2.4%	2%	1.4%	0.91%	1.2%	0.48%	0.43%	0.34%	0.27%	0.3%	0.16%	0.24%	0.17%	0.13%
Sep 2026	90.2%	2.4%	1.7%	1.2%	0.91%	0.82%	0.46%	0.42%	0.34%	0.27%	0.25%	0.24%	0.19%	0.18%	0.09%

How has the Figma and Kittl comparison changed over the last 12 months?

3 findings

Figma was ahead of Kittl in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Figma’s share of searches among graphic design software worldwide held steady at 2.4%, and its estimated monthly branded searches moved from 6.1M to 5M.
Across the 12 months ending September 2026, Kittl’s share of searches among graphic design software worldwide moved from 0.16% to 0.09%, and its estimated monthly branded searches moved from 413K to 191K.

How did search popularity change for graphic design software worldwide in September 2026?

2 changes

Estimated monthly branded searches for Kittl worldwide fell 53.7% over 12 measured months, from 413K to 191K in September 2026.
Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.

How are branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Figma’s and Kittl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Figma

1 branded search term

figma

Kittl

24 branded search terms

app kittl
kittl
kittl ai
kittl ai vectorizer
kittl app
kittl background remover
kittl design
kittl design app
kittl designer
kittl designs
kittl editing
kittl editor
kittl graphic design
kittl logos
kittl mockup
kittl mockup generator
kittl mockups
kittl pro
kittl quote generator
kittl software
kittl svg converter
kittl t shirt design
kittl t-shirt design
kittl vectorizer

How the Brand Demand Index is measured

Other head-to-heads among graphic design software

Canva vs Figma: compare popularity

See all 32 graphic design software ranked

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free