Canva vs Figma:Which is more popular?

Name: Canva vs Figma: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Canva had more branded searches than Figma among graphic design software worldwide. Canva had about 186.9 million branded searches, while Figma had 5 million. Canva made up 90.2% of all graphic design software searches we track, and Figma accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about graphic design software, Canva appeared in all five answers and Figma in four. Canva was mentioned before Figma in every answer.

Among graphic design software worldwide in September 2026

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Top graphic design software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Canva appeared in all five answers. Figma was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Canva was listed before Figma in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Canva	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Adobe Photoshop	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Adobe Illustrator	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Figma	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Adobe Express	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Affinity	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
GIMP	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Inkscape	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Adobe InDesign	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Photopea	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Canva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adobe Photoshop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adobe Illustrator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Figma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adobe Express4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Affinity4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
GIMP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Inkscape3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adobe InDesign2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Photopea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about graphic design software

5 answers

Asked ChatGPT
“Which graphic design software should I use?”
1. 1Canva
2. 2Affinity
3. 3Adobe Illustrator
4. 4Adobe Photoshop
5. 5Figma
Asked ChatGPT
“What are the best graphic design software options?”
1. 1Canva
2. 2Adobe Illustrator
3. 3Affinity
4. 4Adobe Photoshop
5. 5Figma
6. 6Inkscape
7. 7GIMP
8. 8Adobe InDesign
9. 9Adobe Express
Asked ChatGPT
“What's the best graphic design software for marketing graphics?”
Searched Google, AI Overview
“graphic design software”
1. 1Adobe Photoshop
2. 2Adobe Illustrator
3. 3Adobe InDesign
4. 4Affinity
5. 5GIMP
6. 6Inkscape
7. 7Canva
8. 8Adobe Express
9. 9Figma
Searched Google, AI Overview
“graphic design app”
1. 1Canva
2. 2Adobe Express
3. 4Adobe Illustrator
4. 5Adobe Photoshop
5. 6Affinity
6. 7GIMP
7. 8Inkscape

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Canva or Figma more popular in search?

This chart shows how often people search Google for Canva and Figma by name. Each line represents a brand's share of searches for all 32 graphic design software we track, month by month, from English-language searches worldwide.

Canva and Figma among graphic design software worldwide, by month

Month	Canva	Figma	Photopea	Adobe Photoshop	Adobe Express	Picsart	Pixlr	GIMP	Inkscape	Adobe Illustrator	CorelDRAW	Adobe InDesign	Fotor	Affinity	Kittl
Oct 2025	89.9%	2.4%	1.6%	1.4%	0.79%	0.79%	0.6%	0.44%	0.27%	0.27%	0.25%	0.16%	0.24%	0.26%	0.16%
Nov 2025	87.9%	2.9%	1.6%	1.6%	0.93%	0.98%	0.74%	0.53%	0.33%	0.33%	0.29%	0.19%	0.24%	0.71%	0.16%
Dec 2025	87.6%	2.9%	2%	1.8%	0.93%	1.2%	0.69%	0.53%	0.33%	0.33%	0.3%	0.18%	0.34%	0.31%	0.16%
Jan 2026	89.4%	2.4%	1.6%	1.4%	0.93%	0.98%	0.57%	0.53%	0.34%	0.27%	0.3%	0.19%	0.19%	0.25%	0.16%
Feb 2026	89.8%	2.4%	1.6%	1.4%	0.93%	0.94%	0.5%	0.44%	0.34%	0.27%	0.25%	0.16%	0.17%	0.18%	0.13%
Mar 2026	89%	2.9%	1.7%	1.4%	0.93%	1.1%	0.56%	0.44%	0.34%	0.28%	0.25%	0.19%	0.2%	0.19%	0.14%
Apr 2026	88.9%	2.9%	1.6%	1.3%	0.94%	1.5%	0.47%	0.42%	0.33%	0.27%	0.25%	0.15%	0.19%	0.16%	0.13%
May 2026	89.1%	2.9%	1.6%	1.3%	0.91%	1.6%	0.48%	0.35%	0.33%	0.27%	0.25%	0.15%	0.13%	0.14%	0.12%
Jun 2026	88.4%	2.9%	2%	1.3%	0.9%	1.7%	0.48%	0.43%	0.34%	0.27%	0.3%	0.17%	0.16%	0.19%	0.13%
Jul 2026	86.6%	3.4%	2.4%	1.6%	0.88%	1.7%	0.61%	0.51%	0.4%	0.32%	0.37%	0.18%	0.17%	0.22%	0.16%
Aug 2026	89.2%	2.4%	2%	1.4%	0.91%	1.2%	0.48%	0.43%	0.34%	0.27%	0.3%	0.16%	0.24%	0.17%	0.13%
Sep 2026	90.2%	2.4%	1.7%	1.2%	0.91%	0.82%	0.46%	0.42%	0.34%	0.27%	0.25%	0.24%	0.19%	0.18%	0.09%

How has the Canva and Figma comparison changed over the last 12 months?

3 findings

Canva was ahead of Figma in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Canva’s share of searches among graphic design software worldwide moved from 89.9% to 90.2%, and its estimated monthly branded searches moved from 229M to 187M.
Across the 12 months ending September 2026, Figma’s share of searches among graphic design software worldwide held steady at 2.4%, and its estimated monthly branded searches moved from 6.1M to 5M.

How did search popularity change for graphic design software worldwide in September 2026?

2 changes

In September 2026, Canva gained share of searches among graphic design software worldwide, from 89.2% to 90.2%.
Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.

How are branded searches counted?

61 search terms

Brandwave collects information about searches that people make online using Canva’s and Figma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Canva

60 branded search terms

Find a search term

business card canva
business card on canva
business cards canva
business cards on canva
canva
canva app
canva application
canva apps
canva artificial intelligence
canva background remover
canva barcode generator
canva bg remover
canva business card
canva business cards
canva collage maker
canva collage photo
canva color wheel
canva colors wheel
canva cv maker
canva cv template
canva design
canva face swap
canva faceswap
canva for education
canva for educators
canva logos
canva pdf edit
canva pdf editable
canva photo collages
canva pic collage
canva print
canva printable
canva printers
canva printing
canva prints
canva pro
canva resume
canva resume builder
canva resume maker
canva resume template

1–40 of 60

Figma

1 branded search term

figma

How the Brand Demand Index is measured

See all 32 graphic design software ranked

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