Brandwave

Adobe Firefly vs Pixelcut:Which is more popular?

In September 2026, Adobe Firefly had more branded searches than Pixelcut among AI image editing tools worldwide. Adobe Firefly had about 1 million branded searches, while Pixelcut had 368,000. Adobe Firefly made up 0.48% of all AI image editing tool searches we track, and Pixelcut accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about AI image editing tools, Adobe Firefly appeared in two of the five answers and Pixelcut in none.

Among AI image editing tools worldwide in September 2026

Who do people search for more?

Adobe Firefly, about 3 searches for every 1 for Pixelcut

Adobe Firefly 1M searchesPixelcut 368K searches

Who does AI mention more?

Adobe Firefly, mentioned in 2 of 5 answers, Pixelcut in 0

Adobe Firefly in 2 of 5Pixelcut in 0 of 5

Who does AI recommend more?

Adobe Firefly, the only one of the two named

Adobe Firefly first in 2Pixelcut never named

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Top AI image editing tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Firefly was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pixelcut did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Photoshop1st
  2. Canva2nd
  3. Adobe Firefly3rd
  4. Luminar Neo4th
  5. Photoroom5th
  6. remove.bg–
  7. Picsart–
  8. Pixelcut–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Photoshop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Luminar Neo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Firefly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Picsart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Photoroom1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • remove.bg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pixelcut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI image editing tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Adobe Firefly or Pixelcut more popular in search?

This chart shows how often people search Google for Adobe Firefly and Pixelcut by name. Each line represents a brand's share of searches for all eight AI image editing tools we track, month by month, from English-language searches worldwide.

Adobe Firefly and Pixelcut among AI image editing tools worldwide, by month

Share of searches by month for Adobe Firefly, Pixelcut. The figures are in the table below the chart.

View monthly share of searches table
MonthCanvaremove.bgPicsartAdobe FireflyPhotoroomAdobe PhotoshopPixelcutLuminar Neo
Oct 202588%9.7%0.81%0.38%0.47%0.32%0.26%0.04%
Nov 202585.7%11.5%0.99%0.46%0.56%0.37%0.31%0.06%
Dec 202585.4%11.5%1.2%0.46%0.55%0.46%0.37%0.06%
Jan 202687.7%9.7%1%0.38%0.57%0.31%0.31%0.05%
Feb 202687.9%9.7%0.96%0.38%0.47%0.31%0.26%0.04%
Mar 202687.7%9.7%1%0.46%0.57%0.31%0.21%0.04%
Apr 202687.7%9.6%1.2%0.46%0.57%0.31%0.17%0.05%
May 202687.7%9.6%1.1%0.57%0.57%0.25%0.17%0.04%
Jun 202685.5%11.4%1.3%0.55%0.67%0.3%0.2%0.04%
Jul 202683.1%13.4%1.5%0.65%0.79%0.36%0.24%0.05%
Aug 202685.6%11.4%1.2%0.55%0.55%0.3%0.25%0.03%
Sep 202689.6%8%0.86%0.48%0.48%0.32%0.18%0.02%

How has the Adobe Firefly and Pixelcut comparison changed over the last 12 months?

3 findings

How did search popularity change for AI image editing tools worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Pixelcut worldwide fell 45.3% over 12 measured months, from 673K to 368K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Adobe Firefly’s and Pixelcut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Firefly

1 branded search term

  • adobe firefly

Pixelcut

1 branded search term

  • pixelcut

How the Brand Demand Index is measured

Other head-to-heads among AI image editing tools

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