Adobe Firefly vs Stable Diffusion:Which is more popular?
In September 2026, Adobe Firefly had more branded searches than Stable Diffusion among AI image generators worldwide. Adobe Firefly had about 1 million branded searches, while Stable Diffusion had 421,000. Adobe Firefly made up 20.7% of all AI image generator searches we track, and Stable Diffusion accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about AI image generators, Adobe Firefly appeared in four of the five answers and Stable Diffusion in one. Adobe Firefly was mentioned before Stable Diffusion in every answer that named either.
Who do people search for more?
Adobe Firefly, about 2 searches for every 1 for Stable Diffusion
Who does AI mention more?
Adobe Firefly, mentioned in 4 of 5 answers, Stable Diffusion in 1
Who does AI recommend more?
Adobe Firefly, named ahead of Stable Diffusion in 3 of 3 answers
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Top AI image generators in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adobe Firefly was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Stable Diffusion was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Adobe Firefly was listed before Stable Diffusion in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Midjourney1st
Ideogram2nd- Adobe Firefly3rd
Stable Diffusion4th
Leonardo AI5th
DALL-E–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adobe Firefly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Midjourney3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ideogram3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leonardo AI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stable Diffusion1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DALL-E0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI image generators
5 answers
Asked ChatGPT
“Which AI image generator should I use?”
Asked ChatGPT
“What are the best AI image generators?”
Asked ChatGPT
“What's the best AI image generator for text to image?”
Searched Google, AI Overview
“ai image generator”
Searched Google, AI Overview
“ai art generator”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Adobe Firefly or Stable Diffusion more popular in search?
This chart shows how often people search Google for Adobe Firefly and Stable Diffusion by name. Each line represents a brand's share of searches for all six AI image generators we track, month by month, from English-language searches worldwide.
Share of searches by month for Adobe Firefly, Stable Diffusion. The figures are in the table below the chart.
View monthly share of searches table
| Month | Midjourney | Leonardo AI | Adobe Firefly | Stable Diffusion | Ideogram | DALL-E |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.2% | 30.5% | 11% | 8.3% | 11% | 8.9% |
| Nov 2025 | 28.4% | 28.7% | 12.7% | 9.6% | 10.4% | 10.2% |
| Dec 2025 | 30.2% | 30.5% | 11.1% | 10.2% | 9.1% | 8.9% |
| Jan 2026 | 27.2% | 33.6% | 10% | 11.4% | 8.2% | 9.5% |
| Feb 2026 | 30.7% | 31% | 11.3% | 10.5% | 7.5% | 9% |
| Mar 2026 | 33.7% | 27.8% | 12.3% | 9.5% | 6.8% | 9.9% |
| Apr 2026 | 29.4% | 29.7% | 13.1% | 10% | 7.2% | 10.6% |
| May 2026 | 26.4% | 32.6% | 17.6% | 9.1% | 6.5% | 7.8% |
| Jun 2026 | 29.9% | 30.2% | 16.3% | 8.5% | 9% | 6.1% |
| Jul 2026 | 28.4% | 28.7% | 18.9% | 9.7% | 8.5% | 5.8% |
| Aug 2026 | 28.5% | 28.8% | 19% | 9.8% | 8.6% | 5.2% |
| Sep 2026 | 31.1% | 25.5% | 20.7% | 8.7% | 7.6% | 6.3% |
How has the Adobe Firefly and Stable Diffusion comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Stable Diffusion took it in January 2026, Adobe Firefly took it in February 2026.
- Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI image generators worldwide moved from 11% to 20.7%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Stable Diffusion’s share of searches among AI image generators worldwide moved from 8.3% to 8.7%, and its estimated monthly branded searches moved from 756K to 421K.
How did search popularity change for AI image generators worldwide in September 2026?
2 changes
In September 2026, Adobe Firefly gained share of searches among AI image generators worldwide, from 19% to 20.7%.
In September 2026, Stable Diffusion lost share of searches among AI image generators worldwide, from 9.8% to 8.7%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Adobe Firefly’s and Stable Diffusion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Firefly
1 branded search term
- adobe firefly
Stable Diffusion
3 branded search terms
- stable diffusion
- stable diffusion ai
- stablediffusion
Other head-to-heads among AI image generators
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