Adobe Firefly vs Midjourney:Which is searched more?
In September 2026, Midjourney had more branded searches than Adobe Firefly among AI image generators worldwide. Midjourney had about 1.5 million branded searches, while Adobe Firefly had 1 million. Midjourney made up 31.1% of all AI image generator searches we track, and Adobe Firefly accounted for 20.7%. These are worldwide searches for English-language branded terms.
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Is Adobe Firefly or Midjourney more popular in search?
Compare the tools people use to generate images from text. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Midjourney, Adobe Firefly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Midjourney | Leonardo AI | Adobe Firefly | Stable Diffusion | Ideogram | DALL-E |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.2% | 30.5% | 11% | 8.3% | 11% | 8.9% |
| Nov 2025 | 28.4% | 28.7% | 12.7% | 9.6% | 10.4% | 10.2% |
| Dec 2025 | 30.2% | 30.5% | 11.1% | 10.2% | 9.1% | 8.9% |
| Jan 2026 | 27.2% | 33.6% | 10% | 11.4% | 8.2% | 9.5% |
| Feb 2026 | 30.7% | 31% | 11.3% | 10.5% | 7.5% | 9% |
| Mar 2026 | 33.7% | 27.8% | 12.3% | 9.5% | 6.8% | 9.9% |
| Apr 2026 | 29.4% | 29.7% | 13.1% | 10% | 7.2% | 10.6% |
| May 2026 | 26.4% | 32.6% | 17.6% | 9.1% | 6.5% | 7.8% |
| Jun 2026 | 29.9% | 30.2% | 16.3% | 8.5% | 9% | 6.1% |
| Jul 2026 | 28.4% | 28.7% | 18.9% | 9.7% | 8.5% | 5.8% |
| Aug 2026 | 28.5% | 28.8% | 19% | 9.8% | 8.6% | 5.2% |
| Sep 2026 | 31.1% | 25.5% | 20.7% | 8.7% | 7.6% | 6.3% |
How has the Adobe Firefly and Midjourney comparison changed over the last 12 months?
3 findings
- Midjourney was ahead of Adobe Firefly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI image generators worldwide moved from 11% to 20.7%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Midjourney’s share of searches among AI image generators worldwide moved from 30.2% to 31.1%, and its estimated monthly branded searches moved from 2.7M to 1.5M.
How did search popularity change for AI image generators worldwide in September 2026?
2 changes
In September 2026, Midjourney overtook Leonardo AI to become the leader among AI image generators worldwide, with 31.1% of the searches.
In September 2026, Adobe Firefly gained share of searches among AI image generators worldwide, from 19% to 20.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Adobe Firefly’s and Midjourney’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Firefly
1 branded search term
- adobe firefly
Midjourney
1 branded search term
- midjourney
Other head-to-heads among AI image generators
Midjourney vs Leonardo AI: compare search popularity
Midjourney vs Stable Diffusion: compare search popularity
Midjourney vs Ideogram: compare search popularity- Leonardo AI vs Adobe Firefly: compare search popularity
- Leonardo AI vs Stable Diffusion: compare search popularity
- Leonardo AI vs Ideogram: compare search popularity
Put your own brand in this comparison
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