Ideogram vs Midjourney:Which is more popular?
In September 2026, Midjourney had more branded searches than Ideogram among AI image generators worldwide. Midjourney had about 1.5 million branded searches, while Ideogram had 368,000. Midjourney made up 31.1% of all AI image generator searches we track, and Ideogram accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about AI image generators, Ideogram and Midjourney each appeared in three of the five answers. Midjourney was mentioned before Ideogram in every answer that named either.
Who do people search for more?
Midjourney, about 4 searches for every 1 for Ideogram
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Midjourney, named ahead of Ideogram in 3 of 3 answers
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Top AI image generators in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ideogram and Midjourney were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Midjourney was listed before Ideogram in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Midjourney1st
Ideogram2nd
Adobe Firefly3rd
Stable Diffusion4th
Leonardo AI5th
DALL-E–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adobe Firefly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Midjourney3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ideogram3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leonardo AI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stable Diffusion1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DALL-E0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI image generators
5 answers
Asked ChatGPT
“Which AI image generator should I use?”
Asked ChatGPT
“What are the best AI image generators?”
Asked ChatGPT
“What's the best AI image generator for text to image?”
Searched Google, AI Overview
“ai image generator”
Searched Google, AI Overview
“ai art generator”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Ideogram or Midjourney more popular in search?
This chart shows how often people search Google for Ideogram and Midjourney by name. Each line represents a brand's share of searches for all six AI image generators we track, month by month, from English-language searches worldwide.
Share of searches by month for Midjourney, Ideogram. The figures are in the table below the chart.
View monthly share of searches table
| Month | Midjourney | Leonardo AI | Adobe Firefly | Stable Diffusion | Ideogram | DALL-E |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.2% | 30.5% | 11% | 8.3% | 11% | 8.9% |
| Nov 2025 | 28.4% | 28.7% | 12.7% | 9.6% | 10.4% | 10.2% |
| Dec 2025 | 30.2% | 30.5% | 11.1% | 10.2% | 9.1% | 8.9% |
| Jan 2026 | 27.2% | 33.6% | 10% | 11.4% | 8.2% | 9.5% |
| Feb 2026 | 30.7% | 31% | 11.3% | 10.5% | 7.5% | 9% |
| Mar 2026 | 33.7% | 27.8% | 12.3% | 9.5% | 6.8% | 9.9% |
| Apr 2026 | 29.4% | 29.7% | 13.1% | 10% | 7.2% | 10.6% |
| May 2026 | 26.4% | 32.6% | 17.6% | 9.1% | 6.5% | 7.8% |
| Jun 2026 | 29.9% | 30.2% | 16.3% | 8.5% | 9% | 6.1% |
| Jul 2026 | 28.4% | 28.7% | 18.9% | 9.7% | 8.5% | 5.8% |
| Aug 2026 | 28.5% | 28.8% | 19% | 9.8% | 8.6% | 5.2% |
| Sep 2026 | 31.1% | 25.5% | 20.7% | 8.7% | 7.6% | 6.3% |
How has the Ideogram and Midjourney comparison changed over the last 12 months?
3 findings
- Midjourney was ahead of Ideogram in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ideogram’s share of searches among AI image generators worldwide moved from 11% to 7.6%, and its estimated monthly branded searches moved from 1M to 368K.
- Across the 12 months ending September 2026, Midjourney’s share of searches among AI image generators worldwide moved from 30.2% to 31.1%, and its estimated monthly branded searches moved from 2.7M to 1.5M.
How did search popularity change for AI image generators worldwide in September 2026?
2 changes
In September 2026, Midjourney overtook Leonardo AI to become the leader among AI image generators worldwide, with 31.1% of the searches.
In September 2026, Ideogram lost share of searches among AI image generators worldwide, from 8.6% to 7.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ideogram’s and Midjourney’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ideogram
1 branded search term
- ideogram
Midjourney
1 branded search term
- midjourney
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