Brandwave

Ideogram vs Leonardo AI:Which is more popular?

In September 2026, Leonardo AI had more branded searches than Ideogram among AI image generators worldwide. Leonardo AI had about 1.2 million branded searches, while Ideogram had 368,000. Leonardo AI made up 25.5% of all AI image generator searches we track, and Ideogram accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about AI image generators, Ideogram appeared in three of the five answers and Leonardo AI in one. Ideogram was mentioned before Leonardo AI in every answer that named either.

Among AI image generators worldwide in September 2026

Who do people search for more?

Leonardo AI, about 3 searches for every 1 for Ideogram

Leonardo AI 1.2M searchesIdeogram 368K searches

Who does AI mention more?

Ideogram, mentioned in 3 of 5 answers, Leonardo AI in 1

Ideogram in 3 of 5Leonardo AI in 1 of 5

Who does AI recommend more?

Ideogram, named ahead of Leonardo AI in 3 of 3 answers

Ideogram first in 3Leonardo AI never first

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Top AI image generators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ideogram was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Leonardo AI was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ideogram was listed before Leonardo AI in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midjourney1st
  2. Ideogram2nd
  3. Adobe Firefly3rd
  4. Stable Diffusion4th
  5. Leonardo AI5th
  6. DALL-E–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Firefly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Midjourney3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ideogram3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leonardo AI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stable Diffusion1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DALL-E0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI image generators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Ideogram or Leonardo AI more popular in search?

This chart shows how often people search Google for Ideogram and Leonardo AI by name. Each line represents a brand's share of searches for all six AI image generators we track, month by month, from English-language searches worldwide.

Ideogram and Leonardo AI among AI image generators worldwide, by month

Share of searches by month for Leonardo AI, Ideogram. The figures are in the table below the chart.

View monthly share of searches table
MonthMidjourneyLeonardo AIAdobe FireflyStable DiffusionIdeogramDALL-E
Oct 202530.2%30.5%11%8.3%11%8.9%
Nov 202528.4%28.7%12.7%9.6%10.4%10.2%
Dec 202530.2%30.5%11.1%10.2%9.1%8.9%
Jan 202627.2%33.6%10%11.4%8.2%9.5%
Feb 202630.7%31%11.3%10.5%7.5%9%
Mar 202633.7%27.8%12.3%9.5%6.8%9.9%
Apr 202629.4%29.7%13.1%10%7.2%10.6%
May 202626.4%32.6%17.6%9.1%6.5%7.8%
Jun 202629.9%30.2%16.3%8.5%9%6.1%
Jul 202628.4%28.7%18.9%9.7%8.5%5.8%
Aug 202628.5%28.8%19%9.8%8.6%5.2%
Sep 202631.1%25.5%20.7%8.7%7.6%6.3%

How has the Ideogram and Leonardo AI comparison changed over the last 12 months?

3 findings
  • Leonardo AI was ahead of Ideogram in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ideogram’s share of searches among AI image generators worldwide moved from 11% to 7.6%, and its estimated monthly branded searches moved from 1M to 368K.
  • Across the 12 months ending September 2026, Leonardo AI’s share of searches among AI image generators worldwide moved from 30.5% to 25.5%, and its estimated monthly branded searches moved from 2.8M to 1.2M.

How did search popularity change for AI image generators worldwide in September 2026?

3 changes

  1. In September 2026, Midjourney overtook Leonardo AI to become the leader among AI image generators worldwide, with 31.1% of the searches.

  2. In September 2026, Leonardo AI lost share of searches among AI image generators worldwide, from 28.8% to 25.5%.

  3. In September 2026, Ideogram lost share of searches among AI image generators worldwide, from 8.6% to 7.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ideogram’s and Leonardo AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ideogram

1 branded search term

  • ideogram

Leonardo AI

2 branded search terms

  • leonardo ai
  • leonardoai

How the Brand Demand Index is measured

Other head-to-heads among AI image generators

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