Video production software:Which brands are most popular in search?
In August 2026, DaVinci Resolve was the most searched among video production software worldwide, with an estimated 1.8M branded searches and 76.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
DaVinci Resolve76.9%Adobe Premiere Pro12.7%
Final Cut Pro5.7%Scratch4.6%
- Baselight0.1%
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Share of SearchLeaderboard
Compare the software used to edit and finish video. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DaVinci Resolve, Adobe Premiere Pro, Final Cut Pro, Scratch. The figures are in the table below the chart.
View monthly share of search table
| Month | DaVinci Resolve | Adobe Premiere Pro | Final Cut Pro | Scratch | Baselight |
|---|---|---|---|---|---|
| Oct 2025 | 72.2% | 11.9% | 7.9% | 7.9% | 0.11% |
| Nov 2025 | 73.2% | 12% | 8% | 6.6% | 0.14% |
| Dec 2025 | 76% | 12.5% | 6.8% | 4.6% | 0.12% |
| Jan 2026 | 71.9% | 11.8% | 9.7% | 6.5% | 0.11% |
| Feb 2026 | 70.3% | 14.1% | 7.7% | 7.7% | 0.14% |
| Mar 2026 | 69.1% | 9.3% | 7.6% | 13.9% | 0.11% |
| Apr 2026 | 68.7% | 9.2% | 5.1% | 16.9% | 0.11% |
| May 2026 | 72.8% | 9.8% | 5.4% | 12% | 0.12% |
| Jun 2026 | 71.9% | 11.8% | 6.5% | 9.7% | 0.09% |
| Jul 2026 | 75.2% | 12.3% | 6.8% | 5.5% | 0.12% |
| Aug 2026 | 76.9% | 12.7% | 5.7% | 4.6% | 0.1% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.9% | 1.8M | +22% | +1.7 points | |
| 2, held 2nd | 12.7% | 301K | +22.4% | +0.3 points | |
| 3, held 3rd | 5.7% | 135K | 0% | -1.1 points | |
| 4, held 4th | 4.6% | 110K | 0% | -0.9 points | |
| 5, held 5th | 0.1% | 2.4K | 0% | 0 points |
76.9%
Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +1.7 points.
12.7%
Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +0.3 points.
5.7%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.1 points.
4.
4.6%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.9 points.
0.1%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- DaVinci Resolve vs Final Cut Pro: compare search popularity
- Adobe Premiere Pro vs Final Cut Pro: compare search popularity
- Compare any of these brands
Which brand is most popular in search among video production software worldwide?
5 brands
In August 2026, DaVinci Resolve was the most searched among video production software worldwide, with an estimated 1.8M branded searches and 76.9% estimated Share of Search within this set. Adobe Premiere Pro is in 2nd place, 64.3 percentage points behind at 12.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| DaVinci Resolve | 72.2% → 76.9% | 76.9%Aug 2026 | 68.7%Apr 2026 | 1st |
| Adobe Premiere Pro | 11.9% → 12.7% | 14.1%Feb 2026 | 9.2%Apr 2026 | 2nd |
| Final Cut Pro | 7.9% → 5.7% | 9.7%Jan 2026 | 5.1%Apr 2026 | 3rd |
| Scratch | 7.9% → 4.6% | 16.9%Apr 2026 | 4.6%Dec 2025 | 4th |
| Baselight | 0.11% → 0.1% | 0.14%Nov 2025 | 0.09%Jun 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, DaVinci Resolve’s estimated Share of Search among video production software worldwide increased from 72.2% to 76.9%.
- Across the 11 months ending August 2026, Adobe Premiere Pro’s estimated Share of Search among video production software worldwide increased from 11.9% to 12.7%.
- Across the 11 months ending August 2026, Final Cut Pro’s estimated Share of Search among video production software worldwide decreased from 7.9% to 5.7%.
- Across the 11 months ending August 2026, Scratch’s estimated Share of Search among video production software worldwide decreased from 7.9% to 4.6%.
- Across the 11 months ending August 2026, DaVinci Resolve’s estimated Share of Search among video production software worldwide peaked at 76.9% in August 2026 and was lowest at 68.7% in April 2026.
- Across the 11 months ending August 2026, Adobe Premiere Pro’s estimated Share of Search among video production software worldwide peaked at 14.1% in February 2026 and was lowest at 9.2% in April 2026.
- Across the 11 months ending August 2026, Final Cut Pro’s estimated Share of Search among video production software worldwide peaked at 9.7% in January 2026 and was lowest at 5.1% in April 2026.
- Across the 11 months ending August 2026, Scratch’s estimated Share of Search among video production software worldwide peaked at 16.9% in April 2026 and was lowest at 4.6% in December 2025.
- Across the 11 months ending August 2026, Baselight held steady: its estimated Share of Search among video production software worldwide moved less than 0.5 percentage points.
How did search popularity change for video production software worldwide in August 2026?
5 changes
In August 2026, DaVinci Resolve gained estimated Share of Search among video production software worldwide, from 75.2% to 76.9%.
In August 2026, Final Cut Pro lost estimated Share of Search among video production software worldwide, from 6.8% to 5.7%.
In August 2026, Scratch lost estimated Share of Search among video production software worldwide, from 5.5% to 4.6%.
Adobe Premiere Pro’s estimated Share of Search among video production software worldwide has gained ground for 3 months in a row, from 9.8% to 12.7% in August 2026.
Estimated monthly branded searches for Baselight worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
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