Brandwave

How popular isAdobe Premiere Pro in search?

In August 2026, there were an estimated 301K branded searches for Adobe Premiere Pro worldwide which held steady over the last 11 months. Adobe Premiere Pro holds 12.7% estimated Share of Search among video production software worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. DaVinci Resolve76.9%
  2. Adobe Premiere Pro12.7%
  3. Final Cut Pro5.7%
  4. Scratch4.6%
  5. Baselight0.1%
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Which video production software compete with Adobe Premiere Pro?

Adobe Premiere Pro against video production software worldwide, by month

Share of Search by month for DaVinci Resolve, Adobe Premiere Pro, Final Cut Pro, Scratch. The figures are in the table below the chart.

View monthly share of search table
MonthDaVinci ResolveAdobe Premiere ProFinal Cut ProScratchBaselight
Oct 202572.2%11.9%7.9%7.9%0.11%
Nov 202573.2%12%8%6.6%0.14%
Dec 202576%12.5%6.8%4.6%0.12%
Jan 202671.9%11.8%9.7%6.5%0.11%
Feb 202670.3%14.1%7.7%7.7%0.14%
Mar 202669.1%9.3%7.6%13.9%0.11%
Apr 202668.7%9.2%5.1%16.9%0.11%
May 202672.8%9.8%5.4%12%0.12%
Jun 202671.9%11.8%6.5%9.7%0.09%
Jul 202675.2%12.3%6.8%5.5%0.12%
Aug 202676.9%12.7%5.7%4.6%0.1%
Sep 2026—————

  1. 1.DaVinci Resolve

    76.9%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +1.7 points.

  2. 2.Adobe Premiere Pro

    12.7%

    Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +0.3 points.

  3. 3.Final Cut Pro

    5.7%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Scratch

    4.6%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.Baselight

    0.1%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Adobe Premiere Pro and its closest rivals

How has branded search demand for Adobe Premiere Pro changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Adobe Premiere Pro worldwide held steady at 301K.
  • Across the 11 months ending August 2026, Adobe Premiere Pro’s estimated Share of Search among video production software worldwide increased from 11.9% to 12.7%.
  • Across the 11 months ending August 2026, Adobe Premiere Pro’s estimated Share of Search among video production software worldwide peaked at 14.1% in February 2026 and was lowest at 9.2% in April 2026.

How did search popularity change for video production software worldwide in August 2026?

  1. In August 2026, DaVinci Resolve gained estimated Share of Search among video production software worldwide, from 75.2% to 76.9%.

  2. In August 2026, Final Cut Pro lost estimated Share of Search among video production software worldwide, from 6.8% to 5.7%.

  3. In August 2026, Scratch lost estimated Share of Search among video production software worldwide, from 5.5% to 4.6%.

  4. Adobe Premiere Pro’s estimated Share of Search among video production software worldwide has gained ground for 3 months in a row, from 9.8% to 12.7% in August 2026.

  5. Estimated monthly branded searches for Baselight worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

Where does Adobe Premiere Pro compete?

Adobe Premiere Pro is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Video editing software4th of 51.5%Show ranking
Video production software2nd of 512.7%Shown above

How is Adobe Premiere Pro measured?

Brandwave collects information about searches that people make online using Adobe Premiere Pro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • premiere pro

How the Brand Demand Index is measured

Who owns Adobe Premiere Pro?

Adobe Premiere Pro is owned by Adobe. Brandwave also tracks Magento, Adobe Acrobat, Adobe Express, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop and Adobe Workfront, owned by the same company, worldwide.

Do you work for Adobe Premiere Pro? To request corrections or removal please contact us via our support page and we will be happy to assist.

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