Adobe Premiere Pro vs Filmora:Which is more popular by branded search?
In August 2026, Filmora had more branded searches than Adobe Premiere Pro among video editing software worldwide. Filmora was estimated to have 368K branded searches compared to Adobe Premiere Pro’s 301K, and held a 1.9% Share of Search versus Adobe Premiere Pro’s 1.5%. These are worldwide searches for English-language branded terms.
Follow Adobe Premiere Pro vs Filmora and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Adobe Premiere Pro or Filmora?
Compare the software used to edit video. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Filmora, Adobe Premiere Pro. The figures are in the table below the chart.
View monthly share of search table
| Month | CapCut | DaVinci Resolve | Filmora | Adobe Premiere Pro | Final Cut Pro |
|---|---|---|---|---|---|
| Oct 2025 | 85.5% | 9.2% | 2.8% | 1.5% | 1% |
| Nov 2025 | 85.5% | 9.2% | 2.8% | 1.5% | 1% |
| Dec 2025 | 88.3% | 7.8% | 1.9% | 1.3% | 0.7% |
| Jan 2026 | 87.6% | 7.7% | 2.3% | 1.3% | 1% |
| Feb 2026 | 87.5% | 7.7% | 2.3% | 1.6% | 0.85% |
| Mar 2026 | 88.4% | 7.8% | 1.9% | 1% | 0.86% |
| Apr 2026 | 86.4% | 9.3% | 2.3% | 1.3% | 0.69% |
| May 2026 | 88.6% | 7.8% | 1.9% | 1% | 0.58% |
| Jun 2026 | 86.1% | 9.2% | 2.3% | 1.5% | 0.83% |
| Jul 2026 | 88% | 7.7% | 2.3% | 1.3% | 0.7% |
| Aug 2026 | 86.7% | 9.2% | 1.9% | 1.5% | 0.68% |
| Sep 2026 | — | — | — | — | — |
How has the Adobe Premiere Pro and Filmora comparison changed over the last 12 months?
3 findings
- Filmora was ahead of Adobe Premiere Pro in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adobe Premiere Pro’s estimated Share of Search among video editing software worldwide held steady at 1.5%, and its estimated monthly branded searches held steady at 301K.
- Across the 11 months ending August 2026, Filmora’s estimated Share of Search among video editing software worldwide moved from 2.8% to 1.9%, and its estimated monthly branded searches moved from 550K to 368K.
How did search popularity change for video editing software worldwide in August 2026?
1 change
Estimated monthly branded searches for Filmora worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adobe Premiere Pro’s and Filmora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Premiere Pro
1 branded search term
- premiere pro
Filmora
1 branded search term
- filmora
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.