Brandwave

Adobe Premiere Pro vs Wondershare Filmora:Which is more popular?

In September 2026, Adobe Premiere Pro had more branded searches than Wondershare Filmora among video production software worldwide. Adobe Premiere Pro had about 669,000 branded searches, while Wondershare Filmora had 74,000. Adobe Premiere Pro made up 2.9% of all video production software searches we track, and Wondershare Filmora accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about video production software, Adobe Premiere Pro appeared in all five answers and Wondershare Filmora in four. Adobe Premiere Pro was mentioned before Wondershare Filmora in every answer.

Among video production software worldwide in September 2026

Who do people search for more?

Adobe Premiere Pro, about 9 searches for every 1 for Wondershare Filmora

Adobe Premiere Pro 669K searchesWondershare Filmora 74K searches

Who does AI mention more?

Adobe Premiere Pro, mentioned in every answer we collected

Adobe Premiere Pro in 5 of 5Wondershare Filmora in 4 of 5

Who does AI recommend more?

Adobe Premiere Pro, named ahead of Wondershare Filmora in every answer

Adobe Premiere Pro first in 5Wondershare Filmora never first

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Top video production software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Premiere Pro appeared in all five answers. Wondershare Filmora was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Adobe Premiere Pro was listed before Wondershare Filmora in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Premiere Pro1st
  2. DaVinci Resolve2nd
  3. Final Cut Pro3rd
  4. CapCut4th
  5. Wondershare Filmora5th
  6. Baselight–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CapCut5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DaVinci Resolve5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Premiere Pro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Final Cut Pro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wondershare Filmora4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Baselight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about video production software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Adobe Premiere Pro or Wondershare Filmora more popular in search?

This chart shows how often people search Google for Adobe Premiere Pro and Wondershare Filmora by name. Each line represents a brand's share of searches for all six video production software we track, month by month, from English-language searches worldwide.

Adobe Premiere Pro and Wondershare Filmora among video production software worldwide, by month

Share of searches by month for Adobe Premiere Pro, Wondershare Filmora. The figures are in the table below the chart.

View monthly share of searches table
MonthCapCutDaVinci ResolveAdobe Premiere ProFinal Cut ProWondershare FilmoraBaselight
Oct 202585.4%9.2%3.8%1%0.55%0.01%
Nov 202585.5%9.2%3.8%1%0.55%0.02%
Dec 202588.2%7.8%2.8%0.7%0.47%0.01%
Jan 202687.6%7.7%3.2%1%0.46%0.01%
Feb 202687.5%7.7%3.4%0.85%0.47%0.01%
Mar 202688.3%7.8%2.6%0.85%0.47%0.01%
Apr 202686.4%9.3%3.1%0.69%0.46%0.01%
May 202688.9%7.8%2.3%0.58%0.39%0.01%
Jun 202686.4%9.3%3%0.84%0.46%0.01%
Jul 202688.3%7.8%2.8%0.7%0.38%0.01%
Aug 202686.6%9.2%3%0.68%0.37%0.01%
Sep 202689.1%6.4%2.9%1.3%0.32%0.01%

How has the Adobe Premiere Pro and Wondershare Filmora comparison changed over the last 12 months?

3 findings

How did search popularity change for video production software worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Wondershare Filmora worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.

  2. Estimated monthly branded searches for Adobe Premiere Pro worldwide fell 10.9% over 12 measured months, from 751K to 669K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Adobe Premiere Pro’s and Wondershare Filmora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Premiere Pro

2 branded search terms

  • adobe premiere pro
  • premiere pro

Wondershare Filmora

1 branded search term

  • wondershare filmora

How the Brand Demand Index is measured

Other head-to-heads among video production software

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