Submagic vs VEED:Which is more popular?
In September 2026, VEED had more branded searches than Submagic among caption and subtitle tools worldwide. VEED had about 402,000 branded searches, while Submagic had 74,000. VEED made up 33.7% of all caption and subtitle tool searches we track, and Submagic accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about caption and subtitle tools, VEED appeared in all five answers and Submagic in two. VEED was mentioned before Submagic in three out of four answers.
Who do people search for more?
VEED, about 5 searches for every 1 for Submagic
Who does AI mention more?
VEED, mentioned in every answer we collected
Who does AI recommend more?
VEED, named ahead of Submagic in 3 of 4 answers
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Top caption and subtitle tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, VEED appeared in all five answers. Submagic was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. VEED was listed before Submagic in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- VEED5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CapCut4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Descript2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Submagic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rev1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Otter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Happy Scribe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about caption and subtitle tools
5 answers
Asked ChatGPT
“Which caption tool should I use?”
Asked ChatGPT
“What are the best caption and subtitle tools?”
Asked ChatGPT
“What's the best caption tool for video creators?”
Searched Google, AI Overview
“automatic subtitles”
- 1VEED
- 1
Searched Google, AI Overview
“video caption app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Submagic or VEED more popular in search?
This chart shows how often people search Google for Submagic and VEED by name. Each line represents a brand's share of searches for all seven caption and subtitle tools we track, month by month, from English-language searches worldwide.
Share of searches by month for VEED, Submagic. The figures are in the table below the chart.
View monthly share of searches table
| Month | VEED | Otter | Descript | Submagic | Rev | CapCut | Happy Scribe |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 33.6% | 22.1% | 4.4% | 3.1% | 0.31% | 0.02% |
| Nov 2025 | 39.4% | 29.9% | 24% | 4.7% | 1.6% | 0.31% | 0.03% |
| Dec 2025 | 41.9% | 28.1% | 22.7% | 5.5% | 1.5% | 0.37% | 0.04% |
| Jan 2026 | 34.3% | 32% | 25.6% | 6.2% | 1.5% | 0.42% | 0.03% |
| Feb 2026 | 32.5% | 33.2% | 26.3% | 6.3% | 1.3% | 0.43% | 0.03% |
| Mar 2026 | 33.7% | 35.5% | 23% | 5.6% | 1.6% | 0.64% | 0.03% |
| Apr 2026 | 33.8% | 35.4% | 23% | 5.6% | 1.5% | 0.73% | 0.02% |
| May 2026 | 33% | 34.8% | 22.7% | 6.7% | 1.8% | 0.99% | 0.02% |
| Jun 2026 | 32.6% | 30.6% | 24.5% | 8.7% | 2.4% | 1.2% | 0.03% |
| Jul 2026 | 33.2% | 31% | 25.1% | 7.3% | 2.4% | 1.1% | 0.03% |
| Aug 2026 | 33.2% | 31.5% | 25.7% | 6.1% | 2.4% | 1.1% | 0.02% |
| Sep 2026 | 33.7% | 32% | 25.6% | 6.2% | 2% | 0.49% | 0.01% |
How has the Submagic and VEED comparison changed over the last 12 months?
3 findings
- VEED was ahead of Submagic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Submagic’s share of searches among caption and subtitle tools worldwide moved from 4.4% to 6.2%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, VEED’s share of searches among caption and subtitle tools worldwide moved from 36.4% to 33.7%, and its estimated monthly branded searches moved from 614K to 402K.
How did search popularity change for caption and subtitle tools worldwide in September 2026?
1 change
In September 2026, VEED gained share of searches among caption and subtitle tools worldwide, from 33.2% to 33.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Submagic’s and VEED’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among caption and subtitle tools
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