Happy Scribe vs Submagic:Which is more popular?
In September 2026, Submagic had more branded searches than Happy Scribe among caption and subtitle tools worldwide. Submagic had about 74,000 branded searches, while Happy Scribe had 140. Submagic made up 6.2% of all caption and subtitle tool searches we track, and Happy Scribe accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about caption and subtitle tools, Submagic appeared in two of the five answers and Happy Scribe in none.
Who do people search for more?
Submagic, about 529 searches for every 1 for Happy Scribe
Who does AI mention more?
Submagic, mentioned in 2 of 5 answers, Happy Scribe in 0
Who does AI recommend more?
Submagic, the only one of the two named
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Top caption and subtitle tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Submagic was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Happy Scribe did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
VEED5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CapCut4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Descript2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Submagic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rev1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Otter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Happy Scribe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about caption and subtitle tools
5 answers
Asked ChatGPT
“Which caption tool should I use?”
Asked ChatGPT
“What are the best caption and subtitle tools?”
Asked ChatGPT
“What's the best caption tool for video creators?”
Searched Google, AI Overview
“automatic subtitles”
- 1VEED
- 1
Searched Google, AI Overview
“video caption app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Happy Scribe or Submagic more popular in search?
This chart shows how often people search Google for Happy Scribe and Submagic by name. Each line represents a brand's share of searches for all seven caption and subtitle tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Submagic, Happy Scribe. The figures are in the table below the chart.
View monthly share of searches table
| Month | VEED | Otter | Descript | Submagic | Rev | CapCut | Happy Scribe |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 33.6% | 22.1% | 4.4% | 3.1% | 0.31% | 0.02% |
| Nov 2025 | 39.4% | 29.9% | 24% | 4.7% | 1.6% | 0.31% | 0.03% |
| Dec 2025 | 41.9% | 28.1% | 22.7% | 5.5% | 1.5% | 0.37% | 0.04% |
| Jan 2026 | 34.3% | 32% | 25.6% | 6.2% | 1.5% | 0.42% | 0.03% |
| Feb 2026 | 32.5% | 33.2% | 26.3% | 6.3% | 1.3% | 0.43% | 0.03% |
| Mar 2026 | 33.7% | 35.5% | 23% | 5.6% | 1.6% | 0.64% | 0.03% |
| Apr 2026 | 33.8% | 35.4% | 23% | 5.6% | 1.5% | 0.73% | 0.02% |
| May 2026 | 33% | 34.8% | 22.7% | 6.7% | 1.8% | 0.99% | 0.02% |
| Jun 2026 | 32.6% | 30.6% | 24.5% | 8.7% | 2.4% | 1.2% | 0.03% |
| Jul 2026 | 33.2% | 31% | 25.1% | 7.3% | 2.4% | 1.1% | 0.03% |
| Aug 2026 | 33.2% | 31.5% | 25.7% | 6.1% | 2.4% | 1.1% | 0.02% |
| Sep 2026 | 33.7% | 32% | 25.6% | 6.2% | 2% | 0.49% | 0.01% |
How has the Happy Scribe and Submagic comparison changed over the last 12 months?
3 findings
- Submagic was ahead of Happy Scribe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Happy Scribe’s share of searches among caption and subtitle tools worldwide moved from 0.02% to 0.01%, and its estimated monthly branded searches moved from 320 to 140.
- Across the 12 months ending September 2026, Submagic’s share of searches among caption and subtitle tools worldwide moved from 4.4% to 6.2%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for caption and subtitle tools worldwide in September 2026?
1 change
Estimated monthly branded searches for Happy Scribe worldwide fell 56.3% over 12 measured months, from 320 to 140 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Happy Scribe’s and Submagic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Happy Scribe
1 branded search term
- happy scribe subtitles
Submagic
1 branded search term
- submagic
Other head-to-heads among caption and subtitle tools
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