Klap vs Submagic:Which is more popular?
In September 2026, Klap and Submagic were level in searches among video repurposing tools worldwide, with an estimated 74K branded searches each, at 3.9% of the total each. When we asked ChatGPT and Google AI Overviews about video repurposing tools, Klap and Submagic each appeared in one of the five answers.
Who do people search for more?
Klap and Submagic are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
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Top video repurposing tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Klap and Submagic were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Opus Clip5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Descript4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vizard4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Repurpose.io3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Klap1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Submagic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VEED0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
2short.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Munch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about video repurposing tools
5 answers
Asked ChatGPT
“Which video repurposing tool should I use?”
Asked ChatGPT
“What are the best video repurposing tools?”
Asked ChatGPT
“What's the best video repurposing tool for short clips?”
Searched Google, AI Overview
“video repurposing tools”
Searched Google, AI Overview
“turn video into clips”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Klap or Submagic more popular in search?
This chart shows how often people search Google for Klap and Submagic by name. Each line represents a brand's share of searches for all nine video repurposing tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Klap, Submagic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Opus Clip | VEED | Descript | 2short.ai | Klap | Submagic | Vizard | Repurpose.io | Munch |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 27.3% | 16.6% | 8.9% | 3.3% | 3.3% | 2.7% | 0.37% | 0.25% |
| Nov 2025 | 37.4% | 27.4% | 16.7% | 9% | 2.7% | 3.3% | 2.7% | 0.55% | 0.23% |
| Dec 2025 | 37.5% | 26.4% | 14.3% | 11.4% | 3.4% | 3.4% | 2.8% | 0.57% | 0.26% |
| Jan 2026 | 43.6% | 21.4% | 15.9% | 8.6% | 3.1% | 3.9% | 2.6% | 0.64% | 0.32% |
| Feb 2026 | 39.9% | 22.2% | 17.9% | 9.6% | 2.9% | 4.3% | 2.4% | 0.48% | 0.29% |
| Mar 2026 | 40.1% | 25.1% | 17.1% | 7.6% | 2.8% | 4.1% | 2.3% | 0.69% | 0.33% |
| Apr 2026 | 41.2% | 25.8% | 17.5% | 5.2% | 2.9% | 4.3% | 2.3% | 0.58% | 0.29% |
| May 2026 | 42.5% | 22.7% | 15.6% | 6.8% | 3.1% | 4.6% | 3.8% | 0.76% | 0.29% |
| Jun 2026 | 43.7% | 21.4% | 16.1% | 5.7% | 3.2% | 5.7% | 3.2% | 0.78% | 0.29% |
| Jul 2026 | 48.7% | 20.3% | 15.3% | 3.6% | 3.6% | 4.5% | 3% | 0.74% | 0.25% |
| Aug 2026 | 45.1% | 21.6% | 16.7% | 3.3% | 4.9% | 4% | 3.3% | 0.99% | 0.22% |
| Sep 2026 | 46.3% | 21.3% | 16.2% | 3.9% | 3.9% | 3.9% | 3.2% | 0.98% | 0.22% |
How has the Klap and Submagic comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Klap took it in August 2026.
- Across the 12 months ending September 2026, Klap’s share of searches among video repurposing tools worldwide moved from 3.3% to 3.9%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Submagic’s share of searches among video repurposing tools worldwide moved from 3.3% to 3.9%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for video repurposing tools worldwide in September 2026?
3 changes
In September 2026, 2short.ai overtook Klap and Submagic to rank 4th among video repurposing tools worldwide, with 3.9% of the searches.
In September 2026, Klap lost share of searches among video repurposing tools worldwide, from 4.9% to 3.9%.
Submagic’s share of searches among video repurposing tools worldwide has lost ground for 3 months in a row, from 5.7% to 3.9% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Klap’s and Submagic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among video repurposing tools
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