Brandwave

How popular isSubmagic?

In September 2026, people searched for Submagic by name about 74,000 times worldwide, about the same as the previous year. These searches made up 5.3% of all global AI clipping tool searches, placing Submagic fourth out of six tools. When we asked both ChatGPT and Google AI Overviews about AI clipping tools, Submagic appeared in three of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Submagic is the fourth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Opus ClipShare of searches 63.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. DescriptShare of searches 21.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. KlapShare of searches 5.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. SubmagicShare of searches 5.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. VizardShare of searches 4.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top AI clipping tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Submagic was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Submagic is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Opus Clip1st
  2. Vizard2nd
  3. Klap3rd
  4. Submagic4th
  5. Descript5th
  6. Munch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Klap5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Opus Clip4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vizard4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Submagic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Descript2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Munch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI clipping tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which AI clipping tools compete with Submagic?

Submagic against AI clipping tools worldwide, by month

Share of searches by month for Opus Clip, Descript, Klap, Submagic, Vizard. The figures are in the table below the chart.

View monthly share of searches table
MonthOpus ClipDescriptKlapSubmagicVizardMunch
Oct 202559.1%26%5.2%5.2%4.3%0.18%
Nov 202559.7%26.2%4.3%5.3%4.3%0.15%
Dec 202561.2%22.8%5.6%5.6%4.6%0.16%
Jan 202663.2%22.7%4.6%5.6%3.7%0.2%
Feb 202659.5%26.1%4.3%6.4%3.5%0.13%
Mar 202660.5%25.5%4.2%6.3%3.4%0.13%
Apr 202660.5%25.5%4.2%6.3%3.4%0.12%
May 202661.4%22%4.4%6.6%5.4%0.1%
Jun 202661.1%21.9%4.4%8%4.4%0.14%
Jul 202665.2%19.9%4.9%6%4%0.1%
Aug 202661.4%22%6.6%5.4%4.4%0.09%
Sep 202663.1%21.7%5.3%5.3%4.4%0.09%

  1. 1.Opus Clip

    63.1%

    Held 1st. 874K estimated branded searches, +4.3% vs prior month. Share +1.7 points.

  2. 2.Descript

    21.7%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Klap

    5.3%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  4. 4.Submagic

    5.3%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Vizard

    4.4%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Munch

    0.09%

    Held 6th. 1.3K estimated branded searches, +4.1% vs prior month. Share 0 points.

Compare popularity between Submagic and its closest rivals

Every comparison with Submagic

14 comparisons

How has branded search demand for Submagic changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Submagic worldwide held steady at 74K.
  • Across the 12 months ending September 2026, Submagic’s share of searches among AI clipping tools worldwide peaked at 8% in June 2026 and was lowest at 5.2% in October 2025.

How did search popularity change for AI clipping tools worldwide in September 2026?

5 changes

  1. In September 2026, Opus Clip gained share of searches among AI clipping tools worldwide, from 61.4% to 63.1%.

  2. In September 2026, Klap lost share of searches among AI clipping tools worldwide, from 6.6% to 5.3%.

  3. Submagic’s share of searches among AI clipping tools worldwide has lost ground for 3 months in a row, from 8% to 5.3% in September 2026.

  4. Estimated monthly branded searches for Munch worldwide fell 51.7% over 12 measured months, from 2.6K to 1.3K in September 2026.

  5. Estimated monthly branded searches for Descript worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are Submagic’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Submagic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • submagic

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How the Brand Demand Index is measured

Where does Submagic compete?

Submagic is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Short video generators7th of 90.29%Show ranking
AI clipping tools4th of 65.3%Shown above
Caption and subtitle tools4th of 76.2%Show ranking
Creator with pink hair and a pink jacket

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